Wedding Photography Album Sales Mastery

How to make additional album sales after the wedding without any "selling".

4.60 (28 reviews)
Udemy
platform
English
language
Commercial Photography
category
instructor
364
students
1 hour
content
Apr 2020
last update
$44.99
regular price

What you will learn

sell more wedding albums

correctly price their albums

design wedding album packages

earn additional album revenue after the wedding

create ridiculously happy clients

Description

Are you satisfied with the money you're making with wedding photography?

Are most of your wedding clients buying albums?

Are you getting additional album revenue after the wedding?

Do you hate selling?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by not knowing how to sell albums and get additional album revenue after the wedding.

Now for the good news: you can make back that lost income very quickly by putting in place a proven system to sell albums.

That's what this course delivers: a proven, step-by-step system to sell more albums and get additional album sales after the wedding.

And the best part of this system is that you won't be using any distasteful sales techniques.

There's no asking for the order. No bait-and-switch deception. No hard sales pitches.

The system works great even if you're an introvert or simply hate selling.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to get more album revenue. You'll learn:

  • important album pricing principles
  • how to sell more album packages
  • album design principles
  • how to price your albums
  • how to get your clients to buy more album pages (without selling)
  • album best practices

There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire album sales process. Nothing will be left to guesswork. And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.

Content

Introduction

Course Overview
Why You Must Sell Wedding Albums

Album Pricing Principles

Principle 1: How to Price Your Albums
Principle 2: How Much to Charge Per Spread
Principle 3: Use Album Credits, Not Albums
Principle 4: Include Enough Credits For a Starter Album
Principle 5: Set Up a Wedding Album Gift Registry
Principle 6: Hire Great Second Shooters
Principle 7: Operate With Integrity

Selling The Album Package

Make Albums a Part of Your Website and Blog
You Sell What You Show
Make Your Album Package Too Good To Turn Down
Sample Price List

Producing a Great Album

Album Design Options
Album Design Principles
Design Square, 12x12 Albums
Some Great Album Companies

The Album Design and Sales Process

Album Sales Workflow Overview
The Initial Planning Meeting
The Complete Album Sales Process
Effective Language
Why Clients and Photographers Love the System

Best Practices

Why You Must Work Fast
Outsourcing Does Not Reduce Profitability
Album Credits Should Have an Expiration Date
What Happens When a Client Buys Zero Extra Pages?
How Much Album Credit to Include In Your Top Package
Don't Use "Sales Techniques"
Wrap Up
Bonus lecture: coupons for my other Udemy courses!

Screenshots

Wedding Photography Album Sales Mastery - Screenshot_01Wedding Photography Album Sales Mastery - Screenshot_02Wedding Photography Album Sales Mastery - Screenshot_03Wedding Photography Album Sales Mastery - Screenshot_04

Reviews

Anne
March 18, 2022
It was amazing. I've never thougth about selling like this! I can't wait to implement it in my wedding business next year!
Nadirah
September 2, 2020
Very clear and easy to understand. Thank you very much for sharing your experience. Enjoyed the course very much.
Juliana
May 12, 2018
Unfortunatelly the sales system displayed is not much applicable at my country, but the course can be very helpful to whom act on a market that assimilate the propose. Anyway, I learned a lot about confidence and how better work album sellings. Tks!
Colm
October 2, 2017
This is my 2nd course with Laurence Kim, and once again I'm happy to get a no-fluff, direct course with applicable tips that can be implemented immediately. He doesn't reinvent the wheel, and everything is actually common sense, but sometimes it requires an experienced guise to help you see the wood from the trees. Fully recommended.
Kimberly
August 15, 2017
This was my very first course on udemy - I'm not sure what I expected but when I see the number of "lectures" I'm not sure I expected each lecture to be approximately 1 paragraph or 1-2 minutes in length. I did like the information in the course and do plan on putting it to good use.
Rick
November 12, 2015
After watching this, I felt stupid for not having gone after album sales like this before. All that lost income!
Vicky
October 7, 2015
If you are doing Wedding Photography, this is a great shortcut course! Shortcut in the sense of cutting the out the mistakes many of us doing when dealing with emotional brides and families at the high point of their new lives. Well done.
Peter
July 3, 2015
It took me many years of trial and error to learn what Lawrence Kim teaches you in this course. There is a tremendous amount of step by step information provided in a clear easy to understand manner. Each learning segment is short and to the point. My favorite segments were Pricing Principles and the Album and Design Process. Lawrence helps elevate the wedding business with these courses that are an investment in your photographic future.
Eduardo
June 29, 2015
This course, Wedding Photography Album Sales Mastery, can be considered a continuation of Mr. Kim's course Wedding Photography Pricing Mastery. Yet, it can also be taken independently if you lack or need more solid information about how to grow your wedding photography business with album sales. Mr. Kim will give you a quick guide on how to price your packages to include albums (more detailed on his other course about pricing), how much to charge per spread, and will also tell you about resources for designing albums, the selling system workflow, and best business practices. There are even a few bits of highly valuable information about how to word your contract or agreements, without being full legal advise though. I cannot say I have struggled with album sales because I have had none. This course really opened my mind and gave me a system on how to use and include albums to increase revenue. But probably more important than just revenue, I came to realize that albums are a most powerful way to tell a story. And telling a story via a physical item that everybody can see and touch, instead of digital files buried in a computer drive, is what may take your wedding photography business to the next level. I'm truly happy I took this course and highly recommend it.

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Related Topics

529482
udemy ID
6/16/2015
course created date
3/22/2020
course indexed date
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