50-Point Website SEO Audit

SEO audit for your website, SEO audit as a freelancer or an agency with Google Search Console and Google Analytics

4.80 (146 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
instructor
16,547
students
4.5 hours
content
Feb 2024
last update
$69.99
regular price

What you will learn

Perform an SEO audit on your own

Save money by not having to hire freelancers

Or sell this service as a freelancing or agency service

Increase site rankings

Identify damaging website problems and fix them

Optimize for site speed and mobile

Description

Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own.

My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO.

Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own.

AFTER THE SEO AUDIT, YOU WILL HAVE:

After performing the SEO audit, you'll have a list of improvements and an ability to implement:

  • Making your site mobile

  • Improving site load speed

  • Content quality

  • Optimal content strategy with full site crawling, indexing, and ranking potential

SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE

SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that.

SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU

There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see.

HOW I WOULD RECOMMEND APPROACHING THIS COURSE

I would recommend to first perform an SEO audit on your own website so you can see the nuances of performing every check and fixing every problem you have.

After you perform the SEO audit on your own website, I'd recommend selling an SEO audit service on freelancing websites so you can gain more experience in this field.

If you don't have a website, I'd recommend creating your own small business website so you can practice all the skills you'll gain from this course.

As you gain more experience creating SEO audits, you can charge higher prices and position your business less as a freelancer, and more as an agency.

USE THE GOOGLE SEARCH CONSOLE

The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit.

SEO AUDIT SKILLS YOU WILL LEARN:

  • What an SEO audit is

  • How to perform an SEO audit

  • You’ll discover the 4 parts that make up every SEO audit

  • Website speed SEO audit

  • Common technical SEO problems a websites can face

  • On-page SEO audit

  • Internal link structure and navigation audit

  • I'll show you how to audit a websites URLs and find any 404 pages

  • SEO audit for page titles and meta descriptions

  • SEO audit for duplicate content

  • Thin content SEO audit

  • SEO audit to find broken links on your website


RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

Invest in your future! Enroll today, perform your own SEO audit, and find ways to rank your website higher. Or make money by performing SEO audits for clients.

Content

Introduction and warm welcome

Introduction and warm welcome
Checklist of things we will cover

Site crawling, indexing, accessibility, technical analysis

Section introduction - making sure there are no problems
Google Search Console, formerly known as the Google Webmaster Tool
Checking for site accessibility by creating your sitemap.xml for SEO
Broken link check
Website uptime check

Duplicate or bad content

Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages

Current traffic

Google Analytics introduction

Domain level factors

Domain level factors section introduction
Does site age matter?
What is page rank, domain authority, and do they matter?
Page optimization prioritization strategy

URL structure

Do keywords in domain or exact-match domains matter?
https instead of http
URL folder and page names structures for SEO

Mobile friendliness

On page SEO audit section introduction
Introduction to mobile friendly websites
Using the Google mobile friendliness check tool

Page quality audit

Good grammar on each page, well-written
How to set up the Yoast plugin for SEO
Setting meta title and description on your page
Content quality and cornerstone SEO pages and rich media on your pages
Image ALT tag for SEO

Keyword research

Keyword research section introduction
13-step keyword research checklist
Keyword density tool: 2 great uses for SEO
keyword density
Optimizing for voice search: Google voice SEO & Answer-box SEO

Site load speed

Site speed section introduction and how it impacts SEO
Speed update and how it impacts SEO
Critical Rendering Path and how it impacts page elements, load speed and SEO
Case study and immediate results of taking out unused CSS from a page
Case study of reducing image size issues
Case study of getting rid of JavaScript to speed up the site

Easy wins for faster page loading

How to reduce image size
Further reducing image size

CSS and JavaScript Minification

"Minifying" CSS, html and JavaScript file sizes
Enabling compression
Caching plugins for WordPress

Using PageSpeedInsights to improve site speed

Removing unused CSS
Unused CSS in a WordPress template
Text compression
JavaScript defer and async tags
Experiment of removing Google ads

Local Google SEO

Which businesses are local and examining the local SEO result template for audit

Conclusion

Bonus lecture

Screenshots

50-Point Website SEO Audit - Screenshot_0150-Point Website SEO Audit - Screenshot_0250-Point Website SEO Audit - Screenshot_0350-Point Website SEO Audit - Screenshot_04

Reviews

Abdallah
June 11, 2023
I must commend the instructor ability to explain complex concepts in a clear and concise manner. The course content is organized impeccably, allowing students like myself to grasp the intricacies of website SEO audits effortlessly. The step-by-step approach taken has been immensely helpful, providing a solid foundation for understanding the subject. Alex in-depth knowledge and insights into SEO have truly elevated the course to another level. The 50-point checklist provided has been an invaluable resource for evaluating and improving website SEO. Each module is packed with practical examples and real-world case studies that have enhanced my understanding of the subject matter. The video and audio clarity, along with the accompanying resources, have made the learning experience truly enjoyable. Alex engaging teaching style and enthusiasm for the topic have motivated me to delve deeper into the world of SEO and apply the techniques learned to future projects. Once again, thank you Alex for creating such an outstanding course and sharing your expertise with the world. Your dedication to delivering high-quality content is evident, and it has had a profound impact on my understanding of website SEO. With my utmost gratitude and respect.
Peter
May 3, 2023
I've learned a heap - thankyou Alex ! Now I am going to put it into practice on my own site :) Highly recommended 10 out of 10 !
Chris
April 27, 2022
With my age and lack of knowledge, it will take me a while to become conversant with the technicalities ... determined to do so though ...
Robert
September 2, 2020
Alex has a very concise and detailed approach to teaching this sort of information. Great presentation and attention to detail which makes it easier to digest all the information at hand. So vital for any online business to utilise the methods discussed! Great course Alex!
Shahanawaz
July 31, 2020
I was very much confused about SEO audit. I completed some other SEO audit courses. But nothing close to this course. It was very in details and hand to hand course. I have learned many things .thank you Alex Genadinik
Mahfoud
June 28, 2020
i learned quite a lot from this course, most of what is taught here can be applied right away, the instructor explains things clearly. i'm satisfied with this course.
Fahad
May 15, 2020
Taking this course helps me a lot in improving my existing concept and motivated me to do SEO Audit as a freelancer. I do recommend taking this course and it will help you a lot.
Nitish
May 15, 2020
I enjoyed the course and gained some valuable information which will help me to grow my website and rectify the issues which can harm the website ranking and position. Thanks and Great Work.

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1736814
udemy ID
6/7/2018
course created date
5/13/2020
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