Webinar Marketing: Sell High-Ticket Products Using Webinars

How to use webinars to sell, how to structure your webinar, and how to close high-ticket sales

4.50 (31 reviews)
Udemy
platform
English
language
Content Marketing
category
instructor
1,551
students
2 hours
content
Jul 2023
last update
$34.99
regular price

What you will learn

How to set up a webinar

What technology to use to run your webinar

Webinar structure

Populating your webinar with strong attendance

Pre and post-webinar email sequence

High ticket sales

Description

Learn how to set up a webinar, what to do before and after the webinar, and what to do during the webinar in order to make high-ticket sales.

In this course, Mark Lassoff shows us the main strategy he uses to build a 7-figure business selling high-ticket memberships for a training business.

Mark will walk you through how to structure the webinar, what to do before, what to do after, how frequently you should do the webinar, and much more.

WHY WEBINAR SALES ARE SO EFFECTIVE

During the webinar, as the presenter, you must build trust and establish your credibility. You can do both of those by covering your background and experience. But the most effective way to establish trust is to impress your webinar viewers with the things you present. When your webinar attendees learn and benefit from the webinar, they will naturally want to learn more from you, and that's when the sale will become easy.

ABOUT YOUR INSTRUCTORS

Mark Lassoff has been teaching online for the past 20 years. He has been a Udemy instructor and has his own large and successful online course business. He grew that business by creating quality courses and selling those courses with email marketing and webinars.

Alex Genadinik is also a long-time Udemy instructor. Alex teaches business, entrepreneurship, and marketing. Many people have asked Alex how to properly do webinar marketing, and in this course, he partnered with an expert in webinar sales - Mark Lassoff to bring you this course.

Invest in your future. Enroll now.

Content

Introduction

Introduction to your instructors and the course
Overview of the webinar process and example

Webinar basics

Webinar formats and styles, and which to use in different situations
Evergreen webinars vs. creating new ones vs. pre-recorded ones
Webinar service providers
Which businesses is this ideal for and which not

Planning the webinar and creating the webinar content

Inviting your tribe
Creating visuals
The handout - to engage and improve sales conversion
Giveaways and prizes

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Common course Q&A

Subtitles, video quality, your certificate, tips on watching & common course Q&A

Delivering the webinar

How to start the webinar
Types of problem attendees and dealing with them
How long your webinar should be
Polls for attendance engagement and knowing who to sell to
Answering questions during the webinar
Planning for conversion and tracking important metrics
The ask
How often to have the webinars

Audio quality

Audio equipment section introduction
Getting rid of sound echo with studio foam
Microphones
My favorite microphone that I use and recommend

Webinar marketing

Organic (free) marketing strategies to populate your webinars
Co-promoting with webinar guests or experts

Getting people into your email list to invite them into your webinar

Email marketing for webinars introductions
Difference of email autoresponder and email workflow
My approach to copywriting
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Example of a good autoresponder with Helium 10
Third, fourth, fifth and further emails in your autoresponder

Facebook ads to draw conversion and attention to your webinar

Getting extra sharing and engagement with Facebook events
Example of how event listings get promoted
Example of how to set up the event on Facebook
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager

Setting up your Facebook page for ads

Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Setting up tabs on your Facebook page

Starting to run Facebook ads from your Facebook page

Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual

Google retargeting ads

Setting up a fresh Google Ads account
Explaining ad campaigns, ad sets, and individual ads
Entering Google Ads expert mode
Point about accelerated bidding option
Introducing Google Ads bidding options

Google pixel and retargeting

Setting up the Google Pixel
Creating a retargeting campaign based on your custom audience

Conclusion

Bonus lecture

Screenshots

Webinar Marketing: Sell High-Ticket Products Using Webinars - Screenshot_01Webinar Marketing: Sell High-Ticket Products Using Webinars - Screenshot_02Webinar Marketing: Sell High-Ticket Products Using Webinars - Screenshot_03Webinar Marketing: Sell High-Ticket Products Using Webinars - Screenshot_04

Reviews

Touseef
May 6, 2023
The course is well-structured and easy to follow, and I would highly recommend it to anyone looking to improve their webinar marketing skills.
Abdul
May 3, 2023
Concise roadmap for using webinars to sell high-ticket products, and the content is packed with practical tips and techniques.
Steve
November 18, 2021
I thought it was just only a full masterclass about webinar. But it's half Webinar and half ads marketing. If you are looking for only for webinar the first part is great.
Georgina
May 12, 2020
I found overall the course provided useful tips and advice and I definitely had take aways to use. Few issues on some sections - The 'Creating Slides' didn't load the different slides which were being discussed and 'The Ask' also had lots of black space in it with no slides. I also thought the different webinar tools were going to be explained in more detail which was an important factor in choosing this course. I will still have to do this on top of this course. I am also still slightly confused how you link from the webinar, to the email onboarding system and back. Showing a final example of it all flowing in operation as an example would be have been useful. Thanks Georgina
Lilia
November 14, 2019
I am staring my business and so far a learn from this class some good tools and how to use them and many real life examples how to use them. Very useful course.
Vlatko
November 14, 2019
Great introduction to webinar sales and how email marketing fits into the process. Now I can confidently begin to start my own webinars.

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Related Topics

2626610
udemy ID
10/26/2019
course created date
11/14/2019
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