UX Design & Research: Better UX using Heuristic Evaluation

Right from ordering food to booking flights to even finding a partner, we use in-numerous apps and websites on a daily basis. Some of these apps and websites are intuitive and easy to use while others are horrible and frustrating.

So what differentiates a good app or a website from a bad one?

Although there can be multiple factors responsible for this, but Usability is definitely one of them. Usability means providing users with the ability to achieve their goal with minimal efforts in least possible time.

Good usability leads to:

1. Better Conversion Rates

2. Improved Customer Retention

3. Reduced Support Costs

4. Increased Productivity and

5. Greater User Satisfaction.

Now as we know the importance of usability, the million dollar question here is how to evaluate usability and not just evaluate but how to improve usability of an app or a website.

If you are also wondering about these questions, then you have come to the right place.

I am Aman Gupta, your instructor for this course. I have been studying and implementing UX design principles for the last 12 years. I have specifically created this course to help you understand usability and the ways to evaluate usability of any user interface.

Who should take this course?

Whether you are a designer, developer, product manager or a startup founder this course would really prove beneficial to you. This course will teach you practical guidelines that you will be able to use immediately in your job to create world class products and interfaces. I can confidently say that by the end of this course you will be able to evaluate a website or an app for its usability and not just evaluate you would be able to provide suggestions to improve its usability.

Additionally, for designers and product managers who are looking for new career opportunities, this course is really worth a shot. Generally as a part of the recruitment process for these profiles, companies ask applicants to review a product and provide suggestions for improvements in the same. And I can assure you that the framework and techniques discussed in this course will really come in handy to ace these product review assignments. Although there are different sets of guidelines available for evaluating the usability of an app or a website, but in this course we would be primarily discussing the 10 Usability Heuristics given by Jakob Nielsen, as these are the most widely used guidelines across the world to evaluate any user interface.

With the help of real world examples, I will walk you through how these usability heuristics can be used to evaluate any user interface.

You would agree that the best way to learn is by getting your hands dirty. Therefore this course will not be limited to theory only, and will provide multiple exercise files and interfaces for you to work on. As a usability expert, you will be evaluating these interfaces and highlighting usability issues in them. Further, I will also be sharing my Usability findings for these products and user interfaces so that you can see how you performed.

So, does this all sound exciting to you? If yes I invite you to join this course and embark on this enthralling journey towards a better and an upskilled you. I welcome you all and hope to see you in the class!