User Interviews & User Onboarding

🎓 Course Title: User Interviews & User Onboarding

🚀 Course by MTF Institute of Management, Technology and Finance

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Your Instructor: Dr. Alex Amoroso

Dr. Alex Amoroso is a distinguished figure with a profound expertise in research methodologies, strategy formulation, and product development. With a Doctorate from the School of Social Sciences and Politics in Lisbon, Portugal, her academic prowess is matched by her industry experience. She has served as an invited teacher and currently lectures for doctoral students at EIMT in Zurich, Switzerland, and leads the Product Development academical domain at MTF Institute.

Alex's career highlights include leading R&D activities, product development, strategic planning, market analysis, and implementing industry-best practices across various industries, from Banking and Finance to PropTech, Consulting, Research, and Innovative Startups. Her scientific contributions are numerous, with published articles in prestigious journals and presentations at international conferences like the School of Political and Social Sciences and the Stressed Out Conference at UCL.

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Course Overview:

User Interviews: A deep-dive into understanding user behaviors, experiences, and motivations through direct interaction. This course will guide you through structured and semi-structured interview techniques to extract qualitative insights that can shape product design and market strategy.

🎥 Key Topics Covered:

• Developing effective interview guides
• Mastering interview techniques
• Managing interview dynamics
• Ensuring ethical practices in research
• Conducting professional interviews with verbal and non-verbal cues
• Utilizing recording equipment and transcription methods

User Onboarding: A comprehensive look at the process of welcoming new users to your product or service, ensuring they have a seamless experience that leads to satisfaction and loyalty. This course will show you how to craft onboarding experiences that engage users effectively.

🎯 Why You Should Master User Interviews and Onboarding:

• Improved Product Development: Gain insights into user needs for more effective product design.
• Increased Customer Satisfaction: Guide new users to a positive initial experience with your product or service.
• Enhanced User Retention: Help users realize the value of your offering, reducing churn rates.
• Reduced Support Costs: Streamline the user experience to minimize support needs.
• Increased Revenue: Satisfied users are more likely to become loyal customers and contribute to higher sales.
• Competitive Advantage: Mastering these skills can set your company apart in the marketplace.

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By enrolling in this course, you will not only enhance your qualitative research capabilities but also make a significant impact on your product's success and user satisfaction. Join us at MTF Institute to elevate your skillset and become a leader in leveraging user insights for strategic decision-making. 💡

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Ready to Dive In?

Enroll now and embark on a journey to master User Interviews & User Onboarding with MTF Institute of Management, Technology, and Finance. Let's transform data into meaningful insights and create exceptional user experiences together! 🌟

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