4.10 (263 reviews)
☑ Copywriting - Discover the SEO copy writing skills to increase your online and social media marketing sales
☑ Understand the Psychology behind successful Copywriting
☑ How to use Copywriting Formulas to improve your Writing Skills
☑ Discover how to apply the AIDA formula to your Content Writing
☑ How to master Proofreading to support your Copy Writing
☑ The essentials of Proofreading and Editing
☑ Discover the importance of Headlines in Business Communication
☑ The Essence of Copywriting and SEO Copy Writing for Udemy Courses
☑ How to write a high converting Sales Page/Course Description
☑ ow to write effective Online Course Titles, Goals and Descriptions, optimised for SEO
☑ How to apply your Copywriting skills to Blogging
☑ How to write effective Landing Pages
☑ Promotional Video Script Writing for Internet Marketing and also applicable to Social Media Marketing
☑ How to create amazing Video Sales letters as a Copywriter
☑ How to apply Content Writing Skills to Email
☑ Apply the writing skills you learn in the Course to become a Freelance Copywriter, including selling Gigs on Fiverr
☑ Personal help from the instructor if you have specific questions
Content Writing & Copy Writing For SEO and Sales
Content Writing, Copy Editing, Proofreading and Copy Writing - Freelance Writing for SEO Copywriting and Sales
Copywriting is the key skill for the 21st Century: It applies to Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing.
Now probably the BEST, MOST COMPLETE, COPYWRITING COURSE IN UDEMY!
If you can master copy writing - you can sell - Online or Offline. This course reveals my Copy Writing Secrets - how to write Copy that Sells.
Some call Copywriting "Ninja Writing" - but its not a Dark Art - its a formula and a process that you CAN master
This is the Perfect Copywriting Course for you to help you to improve your Writing Skills.
I SHOW YOU EVERYTHING YOU NEED TO GET STARTED AND SUCCEED!
If you have found Copywriting to be a difficult subject to grasp, then you have come to the right place to succeed and to achieve your goals efficiently and effectively.
Now in Five Clear Sections:
BASICS - covering the basics of copywriting so that you have a foundation to work with
PSYCHOLOGY - so important in getting your customers to decide to buy from you
UDEMY - how to apply your newly found copywriting skills to your Udemy course (if you are an instructor) - its a great case study if you are not
SEO Copy Writing - helping you understand how Copywriting and SEO work hand in hand in the world of online marketing
COPYWRITING FOR...: These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email - with more to come
In this Course you will discover
14 Essential Steps to Great Copywriting
How to use Copywriting Formulas to improve your Writing Skills
How to optimise your Content Writing with great Headlines
How to use images to support your Copy Writing
The essentials of Proofreading and Editing
Understand the Psychology of Copywriting
The Essence of Copywriting and SEO Copy Writing for Udemy Courses
How to write a high converting Sales Page/Course Description
How to write effective Online Course Titles, Goals and Descriptions, optimised for SEO
How to apply your Copywriting skills to Blogging
How to write effective Landing Pages
How to create amazing Video Sales letters as a Copywriter
The key formulae for Writing Editing Sales Letters, including a Case Study
How to combine your Promotional Video skills with your Copywriting
How to apply Content Writing Skills to Email
Copywriting: What you need to know to write great Headlines
Case Study - Step by Step guide to applying Copywriting to writing a Course Description
Case Study - Copywriting Step by Step Guide to a Course Sales Letter
What some of my previous students have said about my Courses:
Leslie Masaitis “Linkedin – “Double Your Network in Half the Time:
Concise, well-written, strategic This is the second of John Colley's courses I've taken and will continue to take more. He organizes content to provide useful tips and tricks in manageable "chunks" so as not to overwhelm, clearly demonstrates where and how to perform tasks on screen, and his insights are strategically-minded and perfect for all levels of users. Very helpful information, would highly recommend."
Christine Owens, “The Entrepreneurs Guide to Startup Funding
This course is very well structured and contains excellent information at each lecture. It is very practical and straightforward. I would recommend it."
WHY LEARN FROM ME?
I am your instructor, John Colley and I have created some of the highest rated and engaging courses here on Udemy. Over the past five years I have shared my knowledge and experience with over 50,000 students and I love sharing my knowledge and experience of Copywriting with you now.
I teach everything from my own experience and show you clearly what works and what does not. I don't hold anything back in my courses so that you can have the sort of success that I have been fortunate to benefit from.
So what ever your core area of interest: Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing - Copywriting is a skill which you cannot afford NOT to master.
Click on the Blue “Take This Course" Button Now!
Don't forget that Udemy offers a 30 Day 100% money back guarantee - there is no reason to hesitate or delay. Enroll now - see if this course is for you and start becoming an expert at Copywriting today!
All the Best
How To Navigate This Course - Watch This Video
Please Introduce Yourself
13 Copywriting and Sales Buttons You Need to Know How to Push
Copywriting to Sell 10 Steps you must Know
14 Step Formula to Writing Great Sales Copy
BASICS: 12 Essential Steps to Great Copy Writing
AIDA is not just an Opera!
Have you any idea who you are talking to?
Who cares what format you use?
Hurting? Want someone to heal your pain?
I haven't got time or money for Objections!
Don't worry, there's always plenty of Scarcity to go round!
So, why are YOU reading my Headlines?
Why do you always want to know whats in it for you?
Endorsements? Pah! Prove it to me!
I Guarantee to you that I love Risk! Or do I?
Right it Wright to Be Red! or you won't be Readable!
Keep it Simple S…. and throw away your Theasaurus
BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
Introduction to Copywriting Formulation
Starting with AIDA
PAS - Problem, Agitation, Solution
The 4 Ps
BASICS: How to Write Headlines
What You Need to Know to Write Great Headlines
BASICS: Proofreading and Editing - How to Edit Sales Copy
Writing Editing: Can You Write Better Copy?
Proof Reading and Editing: 20 Ways to Write Better Copy
Editing Writing: Seven Guidelines for Editing Writing
PSYCHOLOGY: The Psychology behind Copywriting
Get Your Copywriting Psychology Right!
What are the Eight Universal Motivators?
UDEMY: Copywriting and SEO for Udemy Courses
What is a Search Algorithm?
How to Use Primary and Secondary Keywords
How to Optimise Your Course Title for SEO
How to Optimise Your Course Sub Title for SEO
Your course description is a great place to strategically place your primary and
Choosing Your Course URL
How Course Sales Affect Your Course Ranking in Udemy
Why Course Pricing can affect your Course Ranking in Udemy
How to Use Your Course Analytics to Improve Your Course Ranking
Level of Engagement
Why Course Quality Actions Impact Ranking in Udemy
What Can You Discover from Your Competitors Listing?
Organic Ranking vs Search Term Ranking in Udemy
UDEMY SEO Checklist - Download
UDEMY: Copywriting for Online Course Landing Pages
Step 1 - The Header and Sub Header
Step 2 Defining the Problem
Step 3 Reveal Your Solution
Step 4 Credentials
Step 5 Demonstrate the Benefits
Step 6 Social Proof
Step 7 Make Your Offer
Step 8 Add Bonuses
Step 9 Guarantees
Step 10 Scarcity
Step 11 Call to Action
Step 12 Give a Warning!
Step 13 - Give a Reminder
Step 14 - End with a P.S.
The Full Draft of the Course Description
New 2018: Online Course Landing Page Explained
UDEMY: Copywriting for Online Course Titles, Goals and Course Descriptions
Copywriting for Online Course Titles
Copywriting for Online Course Goals
Copywriting For Course Descriptions - Case Study Example Included
COPYWRITING FOR Blogging - Web Posts
Copywriting for Blogs
A Simple Formula for Blog Posts
Blog Post Copywriting Formula
Blog Post Editing Checklist
COPYWRITING FOR Landing Pages
Copywriting for Landing Pages
Copywriting for Testimonials
Copywriting for Bullet Points
COPYWRITING FOR Sales Letters
Five Formulations for Sales Letters
The Five Point Sales Letter Formula
The Seven Step Copywriting Formula for Sales Letters
The Nine Point Formula
The 18 Step Sales Letter
The 21 Part Sales Letter Formula
Bonus: 32 Step Power Copywriting Formula
CASE STUDY - Build It With Us Course Sales Letter
Case Study - Build it With Us Course Commentary on Sales Letter
Case Study - Build It With Us Course Original Draft of Sales Letter
Case Study - Build It With Us Course Amended Draft
Case Study - Build It With Us Course - Amended Draft Clean Copy
COPYWRITING FOR Video Sales Letters
What is a Video Sales Letter
How to Write an Attention Grabbing Video Sales Letter Headline
Video Sales Letter Basics - Some Simple Guidance for Better VSLs
Video Sales Letter Outline - with Downloadable Templates
COPYWRITING FOR Email
Copywriting for Email
How to Write Effective Welcome Emails
ACTIVITY: Analysis of a Long Form Story Telling Email
Email Copywriting Analysis 1
Copywriting Formulas for Email Sequences
COPYWRITING FOR Advertisements
Copywriting for Advertisements
COPYWRITING FOR Twitter
Copywriting for Twitter - Engage, Entertain, Be Brief!
COPYWRITING FOR Promotional Videos
How to Create a High Converting Promotional Video
The Promotional Video for This Course Following the Script
The Promotional Video - Version 2
Promotional Video SlideDeck
Promotional Video Script Checklist
2018 Update: The Formula for an Effective Promotional Video
2018 New Copywriting Course Promo Video
Conclusion and Course Wrap Up
Conclusion and Course Wrap Up
Bonus Lecture - What's Next For You? Any of John's Courses for $12.99?
This course, it's just amazing. I really liked the psychology that hides behind the composition of a simple text of a few sentences. Now I have some really good tips to start writing something cool!
John's teaching method was superb and extensive(all encompassing). I felt like I was in a university for copywriting?. I totally enjoyed every bit of it, and feel empowered right now. I recommend this course for Analytical minds who also want to learn to write effective copy. Thanks John ??
This was an extremely fresh perspective on one of the basic things you must notice in your clients. Something that would probably enhance it further is the use of examples to give a clearer picture of what is being conveyed.
I have learnt alot, and I love the teaching style of John, it encourages and helps the student improve on their current reality. Emeka.
Great course on copywriting. It is very comprehensive and well structured. I learned a lot of stuff I didn't know before.
Even though this was allegedly a copywriting course for bloggers, only 4 of the 102 lectures covered blogging. There is an awful lot of content for people writing Udemy courses, in fact, the URL for the course is 'unofficial copywriting techniques for Udemy instructors' so if that's the course you're looking for, then this is for you. Recycling courses perhaps? The format changes throughout so it looks like a few courses have been merged together. There is some decent content in there but it is very repetitive and gets lost. John likes to tell you what he's going to talk about, then talk about it in detail, then recap; over the duration of the course, this becomes quite tedious. I would prefer a more streamlined course, with less repetition, just to relieve the boredom. I chose this course because it seemed to have a lot of content but, it's not necessarily relevant. The music at the start and end of some of the lectures becomes annoying when you're watching multiple lectures, I was forced to mute it. Caveat emptor, read the detail, even though you will need to wade through it, it is lengthy and time-consuming. Can't help but feel a little mislead with this course title.
It’s okay, I like the psychological courses, the music/jingle that plays at the beginning and end of each lesson gets kinda annoying after a while though
I've just been told a lot of information, but haven't been taught anything and I haven't enhanced my skills by doing anything.
Great and thorough course on copywriting. It teaches you tips and strategies to craft a selling copy for digital marketing, and how to apply them. Overall, it's a good course for beginners to professionals with some experience.
This course presentation was very concise and helpful, the lesson is well organised and there are a lot of important facts.
John, Many thanks for creating this course. This is a goldmine! You have shared practical copywriting principles and implementation guidance specially for amateurs. I've taken this course so I'll be able to launch my direct marketing startup. Now, my confidence in copywriting increased because of this. Worth 1000X the amount that I paid for.
This course is loaded with information. I can't say enough on that. I actually learned about subjects I had not realized were necessary for copywriting and blogging. John gives you the "why" of copywriting so you can grasp the reasons you need to write the way do. If you don't understand the reasoning behind a purchase you could be missing out on huge profits. Thanks, John
The course was enlightening, and interesting, it made me really understand the "behind-the-scenes" of marketing and copywriting. I feel that I have just gained insight into how the world works and have really been grateful to John Colley for his insight and imput into what it means to be an effective copy-writer.
We're expected to remember formula and rules, we're far more likely to remember examples and there aren't enough of them.
The course was good, but in section 7 the audio was not clear from John. The audio needs to be fixed. Other than that it is a great course. I learned a lot from his teaching. Thank's John Cleveland