Udemy

Platform

English

Language

Content Marketing

Category

Content Writing & Copy Writing For SEO and Sales

Content Writing, Copy Editing, Proofreading and Copy Writing - Freelance Writing for SEO Copywriting and Sales

4.10 (263 reviews)

Students

7.5 hours

Content

Apr 2021

Last Update
Regular Price

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What you will learn

Copywriting - Discover the SEO copy writing skills to increase your online and social media marketing sales

Understand the Psychology behind successful Copywriting

How to use Copywriting Formulas to improve your Writing Skills

Discover how to apply the AIDA formula to your Content Writing

How to master Proofreading to support your Copy Writing

The essentials of Proofreading and Editing

Discover the importance of Headlines in Business Communication

The Essence of Copywriting and SEO Copy Writing for Udemy Courses

How to write a high converting Sales Page/Course Description

ow to write effective Online Course Titles, Goals and Descriptions, optimised for SEO

How to apply your Copywriting skills to Blogging

How to write effective Landing Pages

Promotional Video Script Writing for Internet Marketing and also applicable to Social Media Marketing

How to create amazing Video Sales letters as a Copywriter

How to apply Content Writing Skills to Email

Apply the writing skills you learn in the Course to become a Freelance Copywriter, including selling Gigs on Fiverr

Personal help from the instructor if you have specific questions


Description

Content Writing & Copy Writing For SEO and Sales

Content Writing, Copy Editing, Proofreading and Copy Writing - Freelance Writing for SEO Copywriting and Sales

Copywriting is the key skill for the 21st Century: It applies to Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing.

Now probably the BEST, MOST COMPLETE, COPYWRITING COURSE IN UDEMY!

If you can master copy writing - you can sell - Online or Offline.  This course reveals my Copy Writing Secrets - how to write Copy that Sells.  

Some call Copywriting "Ninja Writing" - but its not a Dark Art - its a formula and a process that you CAN master

This is the Perfect Copywriting Course for you to help you to improve your Writing Skills.

I SHOW YOU EVERYTHING YOU NEED TO GET STARTED AND SUCCEED!

If you have found Copywriting to be a difficult subject to grasp, then you have come to the right place to succeed and to achieve your goals efficiently and effectively. 


Now in Five Clear Sections:

  • BASICS - covering the basics of copywriting so that you have a foundation to work with

  • PSYCHOLOGY - so important in getting your customers to decide to buy from you

  • UDEMY - how to apply your newly found copywriting skills to your Udemy course (if you are an instructor) - its a great case study if you are not

  • SEO Copy Writing - helping you understand how Copywriting and SEO work hand in hand in the world of online marketing

  • COPYWRITING FOR...: These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email - with more to come


In this Course you will discover

  • 14 Essential Steps to Great Copywriting

  • How to use Copywriting Formulas to improve your Writing Skills

  • How to optimise your Content Writing with great Headlines

  • How to use images to support your Copy Writing

  • The essentials of Proofreading and Editing

  • Understand the Psychology of Copywriting

  • The Essence of Copywriting and SEO Copy Writing for Udemy Courses

  • How to write a high converting Sales Page/Course Description

  • How to write effective Online Course Titles, Goals and Descriptions, optimised for SEO

  • How to apply your Copywriting skills to Blogging

  • How to write effective Landing Pages

  • How to create amazing Video Sales letters as a Copywriter

  • The key formulae for Writing Editing Sales Letters, including a Case Study

  • How to combine your Promotional Video skills with your Copywriting

  • How to apply Content Writing Skills to Email

  • Copywriting: What you need to know to write great Headlines

COURSE BONUSES

Case Study - Step by Step guide to applying Copywriting to writing a Course Description

Case Study - Copywriting Step by Step Guide to a Course Sales Letter

STUDENT TESTIMONIALS

What some of my previous students have said about my Courses:

Leslie Masaitis “Linkedin – “Double Your Network in Half the Time:

Concise, well-written, strategic This is the second of John Colley's courses I've taken and will continue to take more. He organizes content to provide useful tips and tricks in manageable "chunks" so as not to overwhelm, clearly demonstrates where and how to perform tasks on screen, and his insights are strategically-minded and perfect for all levels of users. Very helpful information, would highly recommend."

Christine Owens, “The Entrepreneurs Guide to Startup Funding

This course is very well structured and contains excellent information at each lecture. It is very practical and straightforward. I would recommend it."

WHY LEARN FROM ME?

I am your instructor, John Colley and I have created some of the highest rated and engaging courses here on Udemy.  Over the past five years I have shared my knowledge and experience with over 50,000 students and I love sharing my knowledge and experience of Copywriting with you now.

I teach everything from my own experience and show you clearly what works and what does not.  I don't hold anything back in my courses so that you can have the sort of success that I have been fortunate to benefit from.

So what ever your core area of interest: Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing - Copywriting is a skill which you cannot afford NOT to master.

Click on the Blue “Take This Course" Button Now!

Don't forget that Udemy offers a 30 Day 100% money back guarantee - there is no reason to hesitate or delay. Enroll now - see if this course is for you and start becoming an expert at Copywriting today!

So 

All the Best 

John 


Screenshots

Content Writing & Copy Writing For SEO and Sales
Content Writing & Copy Writing For SEO and Sales
Content Writing & Copy Writing For SEO and Sales
Content Writing & Copy Writing For SEO and Sales

Content

Introduction

Introduction

How To Navigate This Course - Watch This Video

Please Introduce Yourself

FREE TASTER

13 Copywriting and Sales Buttons You Need to Know How to Push

Copywriting to Sell 10 Steps you must Know

14 Step Formula to Writing Great Sales Copy

BASICS: 12 Essential Steps to Great Copy Writing

AIDA is not just an Opera!

Have you any idea who you are talking to?

Who cares what format you use?

Hurting? Want someone to heal your pain?

I haven't got time or money for Objections!

Don't worry, there's always plenty of Scarcity to go round!

So, why are YOU reading my Headlines?

Why do you always want to know whats in it for you?

Endorsements? Pah! Prove it to me!

I Guarantee to you that I love Risk! Or do I?

Right it Wright to Be Red! or you won't be Readable!

Keep it Simple S…. and throw away your Theasaurus

BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks

Introduction to Copywriting Formulation

Starting with AIDA

PAS - Problem, Agitation, Solution

The 4 Ps

QUEST

BASICS: How to Write Headlines

What You Need to Know to Write Great Headlines

BASICS: Proofreading and Editing - How to Edit Sales Copy

Writing Editing: Can You Write Better Copy?

Proof Reading and Editing: 20 Ways to Write Better Copy

Editing Writing: Seven Guidelines for Editing Writing

PSYCHOLOGY: The Psychology behind Copywriting

Get Your Copywriting Psychology Right!

What are the Eight Universal Motivators?

100 Motivations

Overcoming Objections...

UDEMY: Copywriting and SEO for Udemy Courses

What is a Search Algorithm?

How to Use Primary and Secondary Keywords

How to Optimise Your Course Title for SEO

How to Optimise Your Course Sub Title for SEO

Your course description is a great place to strategically place your primary and

Choosing Your Course URL

How Course Sales Affect Your Course Ranking in Udemy

Why Course Pricing can affect your Course Ranking in Udemy

How to Use Your Course Analytics to Improve Your Course Ranking

Level of Engagement

Why Course Quality Actions Impact Ranking in Udemy

What Can You Discover from Your Competitors Listing?

Organic Ranking vs Search Term Ranking in Udemy

UDEMY SEO Checklist - Download

UDEMY: Copywriting for Online Course Landing Pages

Step 1 - The Header and Sub Header

Step 2 Defining the Problem

Step 3 Reveal Your Solution

Step 4 Credentials

Step 5 Demonstrate the Benefits

Step 6 Social Proof

Step 7 Make Your Offer

Step 8 Add Bonuses

Step 9 Guarantees

Step 10 Scarcity

Step 11 Call to Action

Step 12 Give a Warning!

Step 13 - Give a Reminder

Step 14 - End with a P.S.

The Full Draft of the Course Description

New 2018: Online Course Landing Page Explained

UDEMY: Copywriting for Online Course Titles, Goals and Course Descriptions

Copywriting for Online Course Titles

Copywriting for Online Course Goals

Copywriting For Course Descriptions - Case Study Example Included

COPYWRITING FOR Blogging - Web Posts

Copywriting for Blogs

A Simple Formula for Blog Posts

Blog Post Copywriting Formula

Blog Post Editing Checklist

COPYWRITING FOR Landing Pages

Copywriting for Landing Pages

Copywriting for Testimonials

Copywriting for Bullet Points

COPYWRITING FOR Sales Letters

Five Formulations for Sales Letters

The Five Point Sales Letter Formula

The Seven Step Copywriting Formula for Sales Letters

The Nine Point Formula

The 18 Step Sales Letter

The 21 Part Sales Letter Formula

Bonus: 32 Step Power Copywriting Formula

CASE STUDY - Build It With Us Course Sales Letter

Case Study - Build it With Us Course Commentary on Sales Letter

Case Study - Build It With Us Course Original Draft of Sales Letter

Case Study - Build It With Us Course Amended Draft

Case Study - Build It With Us Course - Amended Draft Clean Copy

COPYWRITING FOR Video Sales Letters

What is a Video Sales Letter

How to Write an Attention Grabbing Video Sales Letter Headline

Video Sales Letter Basics - Some Simple Guidance for Better VSLs

Video Sales Letter Outline - with Downloadable Templates

COPYWRITING FOR Email

Copywriting for Email

How to Write Effective Welcome Emails

ACTIVITY: Analysis of a Long Form Story Telling Email

Email Copywriting Analysis 1

Copywriting Formulas for Email Sequences

COPYWRITING FOR Advertisements

Copywriting for Advertisements

COPYWRITING FOR Twitter

Copywriting for Twitter - Engage, Entertain, Be Brief!

COPYWRITING FOR Promotional Videos

How to Create a High Converting Promotional Video

The Promotional Video for This Course Following the Script

The Promotional Video - Version 2

Promotional Video SlideDeck

Promotional Video Script Checklist

2018 Update: The Formula for an Effective Promotional Video

2018 New Copywriting Course Promo Video

Conclusion and Course Wrap Up

Conclusion and Course Wrap Up

Bonus Lecture - What's Next For You? Any of John's Courses for $12.99?


Reviews

A
Alessandro4 October 2020

This course, it's just amazing. I really liked the psychology that hides behind the composition of a simple text of a few sentences. Now I have some really good tips to start writing something cool!

I
IBIERE10 August 2020

John's teaching method was superb and extensive(all encompassing). I felt like I was in a university for copywriting?. I totally enjoyed every bit of it, and feel empowered right now. I recommend this course for Analytical minds who also want to learn to write effective copy. Thanks John ??

P
Paree25 July 2020

This was an extremely fresh perspective on one of the basic things you must notice in your clients. Something that would probably enhance it further is the use of examples to give a clearer picture of what is being conveyed.

C
Chiboka4 June 2020

I have learnt alot, and I love the teaching style of John, it encourages and helps the student improve on their current reality. Emeka.

A
Anna21 August 2019

Great course on copywriting. It is very comprehensive and well structured. I learned a lot of stuff I didn't know before.

L
Louise8 March 2019

Even though this was allegedly a copywriting course for bloggers, only 4 of the 102 lectures covered blogging. There is an awful lot of content for people writing Udemy courses, in fact, the URL for the course is 'unofficial copywriting techniques for Udemy instructors' so if that's the course you're looking for, then this is for you. Recycling courses perhaps? The format changes throughout so it looks like a few courses have been merged together. There is some decent content in there but it is very repetitive and gets lost. John likes to tell you what he's going to talk about, then talk about it in detail, then recap; over the duration of the course, this becomes quite tedious. I would prefer a more streamlined course, with less repetition, just to relieve the boredom. I chose this course because it seemed to have a lot of content but, it's not necessarily relevant. The music at the start and end of some of the lectures becomes annoying when you're watching multiple lectures, I was forced to mute it. Caveat emptor, read the detail, even though you will need to wade through it, it is lengthy and time-consuming. Can't help but feel a little mislead with this course title.

T
Timothy25 February 2019

It’s okay, I like the psychological courses, the music/jingle that plays at the beginning and end of each lesson gets kinda annoying after a while though

S
Sarah21 January 2019

I've just been told a lot of information, but haven't been taught anything and I haven't enhanced my skills by doing anything.

E
Eddy10 January 2019

Great and thorough course on copywriting. It teaches you tips and strategies to craft a selling copy for digital marketing, and how to apply them. Overall, it's a good course for beginners to professionals with some experience.

L
Liza4 December 2018

This course presentation was very concise and helpful, the lesson is well organised and there are a lot of important facts.

N
Nathan26 October 2018

John, Many thanks for creating this course. This is a goldmine! You have shared practical copywriting principles and implementation guidance specially for amateurs. I've taken this course so I'll be able to launch my direct marketing startup. Now, my confidence in copywriting increased because of this. Worth 1000X the amount that I paid for.

T
Terry28 September 2018

This course is loaded with information. I can't say enough on that. I actually learned about subjects I had not realized were necessary for copywriting and blogging. John gives you the "why" of copywriting so you can grasp the reasons you need to write the way do. If you don't understand the reasoning behind a purchase you could be missing out on huge profits. Thanks, John

T
Thabo22 August 2018

The course was enlightening, and interesting, it made me really understand the "behind-the-scenes" of marketing and copywriting. I feel that I have just gained insight into how the world works and have really been grateful to John Colley for his insight and imput into what it means to be an effective copy-writer.

A
Avi21 August 2018

We're expected to remember formula and rules, we're far more likely to remember examples and there aren't enough of them.

C
Cleveland8 August 2018

The course was good, but in section 7 the audio was not clear from John. The audio needs to be fixed. Other than that it is a great course. I learned a lot from his teaching. Thank's John Cleveland


249430

Udemy ID

6/24/2014

Course created date

11/20/2019

Course Indexed date
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