Title
Unit Economics & CRM: LTV, Churn, Retention Rates, Cohorts
Unit Economics and Customer Relationship Management: LTV, Churn, Retention rates, Cohorts

What you will learn
Unit Economics
Customer Relationship Management Metrics
LTV, Churn and retention rates
Cohorts (PL vs UE, absolute _ relative cohorts)
Cohorts (LTV for specific period, forecast)
How to choose important metrics
Why take this course?
🚀 [Course Headline]
🎓 Unit Economics & CRM Mastery: LTV, Churn, Retention Rates, Cohorts 🎓
👩🏫 Your Journey with MTF Institute of Management, Technology and Finance
Welcome to a comprehensive online course designed to empower you with the skills and knowledge needed to master Unit Economics and Customer Relationship Management (CRM). This course is a cornerstone of our esteemed Professional Diploma in Unit Economics Management program, where you can either dive deep into this topic or explore it as part of a more extensive educational journey.
🏫 About MTF Institute 🌟
MTF Institute of Management, Technology and Finance is a global leader in hybrid (on-campus and online) education. With its headquarters in Lisbon, Portugal, MTF offers specialized programs in Business & Administration, Science & Technology, Banking & Finance, and more. Our R&D center is at the forefront of innovation, focusing on cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, and Internet of Things (IoT).
As an official partner of industry giants like IBM, Intel, Microsoft, and a member of the Portuguese Chamber of Commerce and Industry, MTF is present in 208 countries and has educated over 380,000 students globally.
🔍 The Essence of Unit Economics 💼
Unit economics is the lens through which successful businesses view their financial health. It's a framework for assessing the profitability of individual units (which can be customers, transactions, products, etc.) within your business model. This course will guide you through the process of:
- 🌱 Sustainability and Profitability Assessment: Determine if your business is sustainable by analyzing revenue versus costs at a per-unit level.
- 🚀 Scaling Decisions: Use unit economics to inform smart scaling strategies, ensuring you grow in a profitable direction.
- 🔄 Business Model Optimization: Fine-tune your operations to maximize efficiency and profitability.
- 💰 Investor Confidence: Demonstrate the health of your business model to potential investors and secure funding.
- 📈 Risk Management: Identify financial risks early to steer clear of potential pitfalls.
- ⚙️ Pricing Strategies: Set prices that align with your costs and market demand for optimal profitability.
- 🧠 Strategic Decision-Making: Make informed business decisions based on a deep understanding of unit economics.
📈 Why Master Unit Economics? 🤔
Mastering Unit Economics is not just about understanding the basics; it's about applying this knowledge to drive business growth and success. This course will prepare you for various roles in:
- 🚀 Entrepreneurship: Build a robust business model and increase your chances of startup success.
- 💰 Finance and Investment: Evaluate companies for investment opportunities with greater confidence.
- 📣 Marketing and Sales: Optimize customer acquisition strategies and prioritize high-value leads.
- ⛵ Operations and Supply Chain Management: Streamline processes, reduce costs, and enhance operational efficiency.
- 🤝 Consulting and Advisory Roles: Provide valuable insights to companies looking to optimize their financial performance.
Whether you're an entrepreneur, finance professional, marketer, salesperson, or a consultant, understanding Unit Economics is crucial for making informed decisions and ensuring the sustainability of your business ventures.
Join us at MTF Institute to embark on a transformative learning experience that will elevate your career to new heights. Enroll in our Unit Economics & CRM Mastery course today and unlock the full potential of your professional journey! 🚀💡
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