Udemy

Platform

English

Language

Digital Marketing

Category

Ultimate Google Analytics course + 50 practical examples

Practical Google Analytics course based on real experience including 50 practical examples + 100 quiz questions

4.44 (2985 reviews)

12396

Students

4.5 hours

Content

Feb 2021

Last Update
$94.99
Regular Price

What you will learn

Understand how the tool works, what data is there and the most important find the business value in it

Ability to make the right data decisions

Know which are important Google Analytics reports

Among others we'll go through 50 practical examples!

You'll practice achieved knowledge with 100 quiz questions

How to think in context and not act hastily




Description

The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. We'll start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation.

"Explain very clear and concise. Better than Google Analytics own training." - Vivian So

"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set up, etc. Great value overall and instructor responds quick!" - Paul Ahmadzai

"I don't normally review so early in a course but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston


Screenshots

Ultimate Google Analytics course + 50 practical examples
Ultimate Google Analytics course + 50 practical examples
Ultimate Google Analytics course + 50 practical examples
Ultimate Google Analytics course + 50 practical examples

Content

Basic data description

Basic data description

QUIZ - Basic data description

How the measurement is done

How the measurement is done

QUIZ - How the measurement is done

Bounce rate, time and uniqueness

Bounce rate, time and uniqueness

QUIZ - Bounce rate, time and uniqueness

How to use the tool

How to use the tool

QUIZ - How to use the tool

What to remember when doing analytics

What to remember when doing analytics

Socio-demo data

Socio-demo data

QUIZ - Socio-demo data

Browser data

Browser data

QUIZ - Browser data

Mobile experience

Mobile experience

QUIZ - Mobile experience

Site content

Site content

QUIZ - Site content

Site speed

Site speed

QUIZ - Site speed

Internal site search

Internal site search

QUIZ - Internal site search

How to use UTM parameters?

How to use UTM parameters?

QUIZ - How to use UTM parameters?

Traffic sources

Traffic sources

QUIZ - Traffic sources

Landing page and keyword

Landing page and keyword

QUIZ - Landing page and keyword

Keywords

Keywords

QUIZ - Keywords

How to evaluate traffic sources

How to evaluate traffic sources

QUIZ - How to evaluate traffic sources

Goal setup and funnels

Goal setup and funnels

QUIZ - Goal setup and funnels

Product analytics

Product analytics

QUIZ - Product analytics

Segmentation

Segmentation

QUIZ - Segmentation

Google Analytics access/rights

Google Analytics access/rights

QUIZ - Google Analytics access/rights

OUTRO

OUTRO

What's next?

Where to go for more content?



Reviews

T
Tulio8 October 2020

Solid course from an experienced practitioner. I enjoyed it and felt I was being coached, not lectured to.

N
Nikita6 October 2020

I'm afraid I found it difficult to focus and concentrate. It was just screen after screen of dashboards and data. I would have liked to see some real life examples and then the corresponding effect in the dashboard.

B
Bikshita4 October 2020

Clear, crisp and precise. The course is better than that offered by Google itself. The tips are indeed useful and practical, and the quizzes are indeed challenging. Great course!

T
Trupti3 October 2020

I find the course helpful but the accent of the educator puts me off. The pronunciation of words is not clear.

J
Joseph28 September 2020

Section 1 to 12 was really good but Section 13 to 19 (some of those sections not all) lacked real life examples which I could follow from a real business account. Some setups could not be done because the main example used was Google Merchandise Store which Pavel did not have the administrative rights to do certain things. Would really appreciate if he could have shown a client account and some real numbers and he could have blotted out the name to remain anonymous.

F
Francesca25 February 2020

Very useful course to approach the broad subject of Google Analytics - Pavel's lectures are pretty clear throughout and provide practical tips/best practices to analyze GA data. I will surely look into his advanced GA course as a next step for me. Additionally, Pavel is a very proactive tutor when it comes to replying to his students in the Q&A page. Thank you so much Pavel for this introductory GA course and keep up the good work!

G
Gianca197610 February 2020

This is an awesome course that will get you up and running with GA in just 5 hours. It's fully packed with practical tips and activities from real-world scenario. Strongly recommend!

L
Lin7 February 2020

excellent, excellent course! I learned tons despite having taken another course on ga! The instructor was so thorough yet he made it so easy to follow. Highly recommend!

C
Claude3 February 2020

This course makes one really understand how the data is gathered too, not only how to look at the information. Very comprehensive and clear!

A
Axel3 February 2020

Very nice course. It would have been nice to see how to configure conversion related to the website. It missed for me some details related to the configuration of analytics in a website.

M
Mariano22 January 2020

The content of this course is absolute gold!! It's not just a "how to use the interface" tour, but a really useful set of tips on how to interpret data and act upon it improving business performance. A must have!!

M
Midora21 January 2020

Everything is very well explained, but since Pavel is not native English speaker I need to concentrate a bit more

D
Delbert20 January 2020

The course is an excellent introduction to Google Analytics. Pavel is a clear communicator and throughout provides key tips(50 in total) for you to pay special attention to. He also encourages you to walk through your own GA page while he is presenting the demo. This is useful for finding out what or was not completed by your setup person. Point of improvement - the slides from module 18 on were blurry and difficult to see your computer screen details. I checked my machine setup and it was ok. Thank you

M
Matija19 January 2020

A course with excellent, practical, and instantly usable information presented by a skilled and communicative instructor who provides earnest and dedicated support to anyone who might have any questions.

N
Nishant19 January 2020

In product analytics video, you have not mentioned how to set up e-commerce tracking rest you are doing a good job



1710336

Udemy ID

5/23/2018

Course created date

10/26/2019

Course Indexed date
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