Udemy #3: Udemy Tips in Internal Marketing - Unofficial

UDEMY Course Marketing Tips - Brand yourself as a Udemy instructor & brand Udemy courses to skyrocket sales. Unofficial

4.90 (33 reviews)
Udemy
platform
English
language
Online Education
category
Udemy #3: Udemy Tips in Internal Marketing - Unofficial
1,424
students
1 hour
content
Feb 2019
last update
$19.99
regular price

What you will learn

BRAND yourself as an instructor

KNOW how to make changes to their Profile description

LEARN how to stand out as instructor among many Udemy instructors

CONCENTRATE on quality of an instructor

BRAND the courses

CREATE courses that have an identity

UNDERSTAND buyers "Eureka" moments

PLAN courses that help students progress

SEE the transition of letting students BRAND them

INSPIRE students to participate

DRAW students to come out like magnets

FOCUS on the students

IDENTIFY Red Carpet Students

TURN students to become life-long friends

TAP into the Power of Students Engagement

RUN with these skills

Description

This Course is not sponsored by or affiliated with Udemy, Inc.


Udemy Success 3 - Udemy Marketing Tips for Udemy Instructors - Learn how to brand yourself as a Udemy Instructor!

Do you notice that many students buy Udemy Instructors' courses as soon as the new course comes out?  And often times, they buy the Instructors' new courses even before they have a chance to look at their promotional videos?  They seem to trust the Instructor so much already!


And sometimes when I look at my dashboard, I see NEW students buying my courses one after another within the span of 5 minutes, isn't this incredible?  It is as if the student suddenly found you:  "Eureka!"  And the sales on the dashboard continue and continue until all your courses are bought by that same student!  I have had that happening to me many times at Udemy. 

Why do students do that?

And then you see other Udemy instructors struggling and busying themselves with lots of promotion and marketing effort, but people are 'not biting'.  They are not buying their courses. Is this your situation?  I am here to help and that's why I created this course for you!


Here's the Udemy Secret:  You need to understand that when it comes to marketing your courses, there are 2 streams:  internal marketing & external marketing.  Which one do you think is more important?  Too many people go right into the 'external' marketing without spending enough time to get their 'internal' marketing effectively going. 

Internal marketing MUST precede external marketing.  Once you get internal marketing going, the external marketing is easy to do!


Udemy is a powerful platform for Udemy instructors to do internal marketing.  And even in  'internal marketing' at Udemy, there is ONE secret tip of marketing that takes FIRST PRIORITY - Branding yourself as a Udemy Instructor!

Tap into this Udemy Marketing Tip:  There are many Udemy instructors in the Udemy platform and you need to 'stand out' among the thousands of instructors there.  If your name does not even strike any bell in the Udemy platform, even if there are millions of students out there, they are no use to you. They won't be knocking at your door.  This is what I have learned in the past year at Udemy.  You must learn to BRAND yourself as an Instructor! That is your top priority in marketing your courses.

People ask me why I am successful. You need to become a 5G Instructor! Learn from my experience as you market your Udemy courses:

1.  Brand yourself as a Udemy Instructor.

2.  Brand your courses to create Marketing Conversion Funnel! 

  • Just think! It is difficult to have one student coming in.

  • Once they come in, magnetize them to buy all your courses!

3.  Students are gold. Move to the point to have your students BRANDING you!



In this course, you will learn the following Marketing Tips in Branding Yourself:


A. You - The Instructor

Marketing Tip 1: Let your profile sell

Marketing Tip 2: Title sells also

Marketing Tip 3: Your Face also speaks

Marketing Tip 4: Frame it

Marketing Tip 5: Brand in Different Expertise

Marketing Tip 6: Brand yourself as a 5G Instructor


B.  Your Courses - Branding Your Courses for Marketing Conversion Funnel

Marketing Tip 7: Marketing Funnel with FREE Courses

Marketing Tip 8: Reviews flow

Marketing Tip 9: Eureka! I have found you

Marketing Tip 10: Marketing Funnel in the Power of Look Alike

Marketing Tip 11: Marketing Funnel in the Power of Progressive Learning

Marketing Tip 12: Power in the Specifics and not in the General


C. Your Focus - Students are GOLD

Marketing Tip 13: Students are your PRIMARY focus!

Marketing Tip 14: Give students a unique experience

Marketing Tip 15: Students are so willing to write Reviews

Marketing Tip 16: Power of Students Engagement - Be Specific

Marketing Tip 17: Take a Picture & Post It - More Interesting

Marketing Tip 18: Students come out like Magnets

Marketing Tip 19: Students like to be Recognized

Marketing Tip 20: Bonding with Students

Marketing Tip 21: Aim for the transition - Students start branding you

I wish you every success as your fellow Udemy instructor,

Rosa


Rosa's Online School:   

  • Teaching 27 Courses on Business Successes - Udemy, Kindle, Skillshare! 

  • Teaching 109 Courses on Music & Piano Courses! 

OVER 74,000 Successful students have already taken my online courses since July 2014 with 1877 - 5 Star Reviews   

Course recently Updated:  November, 2023   





Content

Introduction

Introduction to the Course
Overview of the Course

You - The Instructor

Marketing Tip 1: Let your Profile sell
Activity 1 - 60 Characters to Brand Yourself
Marketing Tip 2: Title sells also
Marketing Tip 3: Your Face also speaks
Activity 2 - Your Personal Image
Marketing Tip 4: Frame It
Marketing Tip 5: Brand in Different Expertise!
Marketing Tip 6: Brand yourself as a 5G Instructor

Your Courses - Branding your Courses For Marketing Conversion Funnels

Marketing Tip 7: Marketing Funnel with FREE Courses
Example: Free Course Funnel to Paid Course
Marketing Tip 8: Reviews Flow
Marketing Tip 9: "Eureka! I have found you" - Buy Buy Buy
Marketing Tip 10: Marketing Funnel in The Power of Look Alike
Marketing Tip 11: Marketing Funnel in the Power of Progressive Learning

Your Focus - Students are GOLD

Marketing Tip 12 : Students are your PRIMARY Focus!
Marketing Tip 13: Give students a unique experience -Draw them out like magnets
Marketing Tip 14: Students are so willing to write Reviews to brand you!
Marketing Tip 15: Power of Students Engagement - Be Specific
Marketing Tip 16: Take a Picture and Post It - More Interesting!
Marketing Tip 17: Students come out like Magnets
Marketing Tip 18: Students like to be Recognized - Turn them to Followers
Marketing Tip 19: Bonding With Students
Marketing Tip 20: Aim for the Transition - Students start branding you

Conclusion

Congratulations for finishing the Course!

Bonus Lecture

Bonus Lecture - COOL Stuff!

Reviews

Angelika
January 12, 2016
I only made two small changes and have already seen an increase in enrollments - and I haven't even finished making changes ....
Chad
January 9, 2016
I've been teaching on Udemy for the past year and I went through a lot of initial training from other instructors. But Rose's course ... wow! I'm still learning new things and finding gold nuggets of information. I love the way she provides valuable insight on optimizing your profile. Also, she gives good advice on how to create a series of courses to increase your income. Those two pieces of information along is worth the price of the course. Thanks again Rose for another great course!
Mike
January 8, 2016
This is a very helpful course from Rosa. Her enthusiasm shines through and she is clearly trying to help others up the Udemy ladder that she has climbed. Keep up the good work, Rosa.
Louanne
January 5, 2016
Rosa walks step by step through the importance of branding -- I learned several things I changed right away to my profile and how to plan my courses and student engagement! Thanks Rosa!
Michaele
January 4, 2016
This course offers great tips on internal marketing. I especially liked learning about the 5G's! Rose has a great teaching style.
Kyle
January 4, 2016
I have already implemented a few of the tips Rose has recommended and have seen an impact on my courses. Thanks Rose!
Victoria
January 1, 2016
Within 20 min of viewing this course, I made four important changes to my Udemy profile and course image: 1. Included my designation (left blank before - what a waste) 2. Vastly improved the only part of my BIO students will see 3. Branded my course image and very pleased with the result 4. Framed my course image and yes, look how it now stands out from the others (also created more white space) Rosa teaches other valuable tips to action, which I will do as I'm confident they will make a difference to my course/s and therefore to the students. Because they will more easily find and understand what my course offers :) Thank you Rosa.
Cat
November 27, 2015
This is the 3rd course I've taken from Rosa and I love her teaching style. Her courses are always well organized and this one is very clear and well laid out. I had a light bulb moment from several of the lectures which should really help my course building efforts in the future. I also like that she gave us specific tasks to accomplish right away so that we could immediately improve our branding. Easy course to listen to in a short amount of time, and take immediate action on. Highly recommend.
Nataska
September 9, 2015
Rose breaks down concepts so they're easy to understand, and she has a warm teaching presence that makes you feel cared for :)
Kathryn
September 8, 2015
This was a very useful course. So many good ideas, and ways to appear more professional while still remaining approachable. I loved the section on your relationship with your students and how to engage them more fully in your classes. Good production quality; excellent instructor; thorough. The instructor was very responsive to questions.
Nancy
September 6, 2015
Super stuff Rosa...invaluable and quality content...I have taken your 4 courses where i already new a lot however it took me months..you have laid everything out and pre-thought every detail for me, in 2 hours!!...thank you and God Bless n
John
September 3, 2015
I have been branding myself all over social media and look forward to using Rosa's tips to create course images that make branding easier on UDEMY.
Julie
September 3, 2015
Even though I knew some of the content already, I picked up some new ideas and had my own little "a-ha" moment. This course will help you create the bigger picture of what you want to do on Udemy.
Meg's
September 1, 2015
This is an eye-opening course. With so much emphasis on external (i.e. social media) branding and marketing in other instructor courses, I was surprised to learn here that internal branding actually creates a strong foundation for marketing in itself. While Rose’s tips don’t cost any extra money to implement, I believe they will likely help generate significant sales/conversions.
Emilou
September 1, 2015
I appreciate this Udemy course by Rosa. It teaches a different angle to creating and marketing Udemy courses. The motives and intentions of the heart and integrity of the instructor are emphasized. I finished this course but it impacted me so much to become a Udemy instructor with a heart.

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377332
udemy ID
12/25/2014
course created date
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