Typography of Language Master Class TM

About the Master Class:

This course teaches about typeface design particularly for the people who are starting up with typeface designing grooming as young graphic designers and product designers. Teaches the form of real-time case studies using Tamil language and its typeface evolution in detail. One can learn about the attributes and technicalities of typeface designs particularly such as lettering, spacing, KERNING, Lower ascenders, decdecendors, base alignment, standard height, vowels etc.

Design philosophy:

As I used to say in my design courses, that design cannot be learned in the rot learning or Text book way of learning that you do through a chapter wise and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same problems we will get different solutions based on the inputs that designer works on.

So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.

Learning by doing and learning by action.

Benefits of the Master Class:

1. Students can learn about end to end typography technical attributes such as lettering, spacing, KERNING, Lower ascenders, decdecendors, base alignment, standard height, vowels etc.

2. Also with real-time case studies and examples of Tamil language and its typeface evolution in detail.

3. Also the student will learn about how to extract expressions from typefaces to create the same in their work, let's say their old attributes, their characters etc.

4. How in Tamil language are all the words and meanings associated with the actual functionality of the word example peacock and then but when explained in detail about the functional meaning in which it is created, also explaining the typeface of pollution which is similar to the existing things that we see in our day to day life.

5. Also one will learn about how certain typefaces such as Tamil language evolution have been studied and how certain types of used functional meaning of the words and the culture with a rich grammar and how even typing is so used for denoting elements such as cash transactions, dates, symbols fractions decimals etc.

6. How the modernisation of digital books has ignored the evolution of four centuries of typographic works, this is true with all the languages, how lithographic medium and latest digital medium has swallowed many old typeface people of a world that is ignoring a culture and habitat of people itself.