4.74 (584 reviews)
☑ How to grow your own TikTok account organically
☑ How to design and scale TikTok ad campaigns
☑ How to design content specifically for TikTok's algorithm
☑ How to get your content discovered, even when your account is brand new
☑ How to design a personal profile that's optimized for engagement
☑ How to design a business profile that's optimized for engagement
☑ How to design an aggregator profile that's optimized for engagement
☑ How to post content in the best frequency and with the best timing
☑ How to pick an optimized username
☑ How to optimize your bio text and profile photo
☑ How to get your posts seen in other countries
☑ How to use TikTok analytics
☑ How to get verified on TikTok
☑ How to improve the production value of your posts
☑ How to participate in challenges and follow trends
☑ How the TikTok algorithm works
☑ How to create a content plan for posts
☑ How to handle videos that don't get seen
☑ 3 ways to monetize your TikTik account
☑ How to grow your TikTok account if you're a business
☑ How to setup your ad account
☑ How to design your first TikTok ad campaign
☑ How to tell when your ads are doing well, or when they need troubleshooting
☑ How to scale your successful ads effectively
Whether you’re looking to boost your personal profile or hoping to generate revenue for your business, you’ll want to be on TikTok.
The world’s fastest growing social media platform, TikTok has around 800 million monthly active users. (Yep, it’s more popular than Instagram.) Plus, it’s the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you don’t want to shy away from.
In this course, we’ll take you from complete newbie to a bonafide TikTok pro. You’ll learn how to create a personal or business account that users will want to engage with, and how to conjure up an entertaining TikTok post. Growing your account is also on the agenda. In fact, we’ll show you how to get 10,000 followers within 30 days without using dodgy bots or buying followers. We’ll also reveal exactly how TikTok’s algorithm works, so you can ensure your efforts are seen by your target audience. And we’ll teach you the many ways you can make money from your TikTok account.
If you’re a business owner, pay special attention to our TikTok for business sections. They’ll teach you everything you need to grow your customer base, including how to create profitable ads on a modest budget.
As well as listening to us, you’ll also learn from some of TikTok’s brightest stars. See how one singer pushed his track to the top of the charts with nothing but the app. Or dive into the innovative sales strategies used by fast food companies and beauty brands.
You don’t need any kind of a following to get started with this course — just a smartphone and a desire to participate in one of the most fun forms of social media. Got both? Then get ready to grow your profile.
Darius Moravcik is the Chief Marketing Officer (CMO) for Reflectly, a rapidly growing mindfulness mobile app. He's also a 2-time Udemy instructor, with over 7,000+ paying students and 300 5-star reviews.
Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 500,000 students, 39,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.
If you're unsatisfied with the course in any way, you can get a full refund within 30 days of purchase.
Meet the instructor
Join our community on Slack!
5 reasons to be excited about TikTok
Top 10 strategies to grow on TikTok
Setting up Your Account
Intro to section 2
Types of accounts
Q&A: Can I change my account type later on?
Types of content
How I picked my type of content
FOLLOW ALONG: UI walkthrough
What goes into a profile
Name vs. username
Picking your username
Q&A: Indexability and what to do if you can't get the name you want
Writing a bio
Q&A: What should I write in my bio?
Links in bio
Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?
Q&A: What should I put as my link in bio? What if I don't use it?
What you need to know about your profile picture
Getting a great profile picture or logo
Q&A: Does the profile picture even matter?
Q&A: What do I put as my profile picture if I'm a company?
FOLLOW ALONG: Creating a new account from scratch
OPTIONAL: Using an old account vs. going fresh
Outro to section 2
Section 2: Review & Recap
Intro to section 3
TikTok Pro account & analytics
Q&A: Why getting TikTok Pro matters & how to use it
How to get your account verified
Q&A: All about being verified
Upcoming TikTok features
How to change your location
Q&A: Location hacking and the benefits of picking a location
Outro to section 3
Section 3: Review & Recap
Creating Your First Post
Intro to section 4
Elements of a great post
Q&A: Following trends vs. setting your own path. How do you decide?
Q&A: Where should I focus my time? Preparation vs. filming vs. editing
Q&A: Why bother with titles? Are they worth it?
Description & hashtags
Q&A: Picking hashtags, hashtag oddities, & banned terms
FOLLOW ALONG: Putting it all together
Q&A: Do we care about thumbnails & shot composition?
Q&A: Should I watermark my content?
Challenges & trends
Q&A: All about song selection
Cross-promoting your TikTok content on other platforms
Q&A: Can I make this work for my industry?
Q&A: Reasons why your post isn't getting views
Outro to section 4
Section 4: Review & Recap
Intro to section 5
Simple formula for growth
Q&A: How do I get over the "creativity wall"?
Everything you need to know about the TikTok algorithm
Q&A: Comments, Shares, & Likes. How much should I care?
Recording off TikTok
What to do when your video flops
CASE STUDY: My videos
Creating your content plan - How often should you post?
Q&A: Quality vs. quantity. What works on TikTok?
Engaging with other TikTokers
Why you should not use bots
Q&A: Should I buy followers?
Where to get inspiration for content
Outro to section 5
Section 5: Review & Recap
How to Make Money on TikTok
Intro to section 6
Making money with your audience
Promoting other people's products with influencer marketing
How to get an influencer gig
CASE STUDY: My RedBull deal
EXAMPLES: Influencer ad campaigns
Promoting other people's products with affiliate marketing
Affiliate marketing options
Outro to section 6
Section 6: Review & Recap
TikTok for Business
Intro to section 7
The business case for TikTok
Future e-commerce features
CASE STUDY: Old Town Road
EXAMPLE: Avani - Selling merch
EXAMPLES: Twisted & Kind Snacks - Selling your own product
EXAMPLE: Chipotle - Reposting user content
EXAMPLE: Zach King
EXAMPLE: #PMTurns40 - Campaign
EXAMPLE: Zombies, Run! - Going viral
EXAMPLE: Panda costume - Social commerce
Outro to section 7
Section 7: Review & Recap
TikTok Ads for Business
Intro to section 8
How to open a TikTok ads account
FOLLOW ALONG: How to open a TikTok ads account
Overview of the TikTok ads manager
Ad group level: Customer targeting
Ad group level: Other settings
FOLLOW ALONG: Creating a campaign from scratch
What to do if a campaign is working well
What to do if a campaign is not working well
Outro to section 8
Section 8: Review & Recap
Advanced TikTok Ads for Business
Intro to section 9
Using micro influencers' content
The importance of scale
The 3-step process for getting content
FOLLOW ALONG: The 3-step process for getting content
Alternative ways to get content
How to spy on your competition
FOLLOW ALONG: Hiring on Fiverr
FOLLOW ALONG: Hiring on UpWork
Outro to section 9
Section 9: Review & Recap
So far I’ve only seen 3 or 4 videos but what i have seen so far seems legit, easy to follow and educational.
WTF, I took this course to train myself in Tiktok advertising to do dropshipping and explode my turnover, but there is no added value, nor any real example to show me step by step how to carton and do effective dropshipping advertising with Tiktok, I am really very disappointed. It only shows the simple basics of how to discover Tiktok. But we're here to make money with dropshipping ads and not to do Tiktok tourism because with this bullshit I lost a lot of time.
This is the ultime course for TikTok! I have here everything I need to do great! Awesome content, clear explanation. I recommend it!
I like the course, but it feels like it’s approach is a little too objective. I feel like when I use TikTok, I learn more than the course can teach me in the same span of time. That said, this course is showing me a lot of things I wouldn’t have picked up on otherwise, particularly in administrative features. So while it’s a helpful course, I don’t think the content covers everything I wanted to know (so far as I know), so for now, 4 stars and not the whole 5, but will definitely update again close to the end of the course.
Great course and I can recommend it to anyone. The instructor really talked about what no other instructor did, tiktok ads. I hope to see more updates. Thanks
Absolutely fabulous course! The instructor has a high profile Tik Tok history managing giant budgets. Entertaining and engaging delivery. One of the best on Udemy's entire platform.
Good job guys. Learning and developing myself at the age of 45. I think you are doing fantastic job. I hope i will be able to complete new generation and grow my personal Brand and expertise.
My second course with Darius and as always a 5 star. Looking forward to learn more in future. Keep up the great work, Darius.
I enjoy how Darius goes in-depth about different accounts and the cheat sheet is very helpful. Love the structure of the course as well. Very easy to follow and understand.
I've been on Tiktok for 9 months trying to promote my business. After buying this course I started to action the advice given by posting content once a day (2-3 times a day during the weekend) and my amount of followers increased by 1000% in less than 3 weeks. As mentioned in this course you can experiment with the #, trendy sounds, effects and content type to see what works best. At some point you'll see out of the 10 videos you last posted you'll get some exponential growth from one of them...and this is what you need to keep going :)
I love it so far. Just waiting to hear more info on my niche in particular. We are a cell phone store without a website to drive traffic to our store.
This course is well engraved with specialized content and its a great for being a freelancer and helped me find a great client who is YouTube content creator and needs assistance on TikTok. If you are looking for VA that will help you optimizing your content do reach me on Upwork . Also join great community of Youtuber and TikTokers on Facebook with Youtube Channel and Video Promotions with a red sparkling banner.
A very complete tiktok course that teaches you all the possible aspects to fully exploit the platform. I am from Mexico and all the Spanish courses I took before this wonderful course on the subject are very basic.
I can leave a 5 stars rating on Evan's courses without viewing the contents for a second! Say this from my experience with his other courses For your information I have given pretty bad reviews for famous courses of "gurus" costing thousands of dollars. Listen to him carefully...Every possibilty he will transform you. :)
Well thought out and detailed curriculum with great examples. Everything is relevant and well researched with best practices that apply for different creators with different goals, rather than what has worked for one person in one particular way. A great intro for those unfamiliar with TikTok who want to start off on the right foot as well as those who want to finally crack the code for this platform. Highly recommended!