Effective Inbound Marketing with They Ask You Answer

They Ask, You Answer is a revolutionary approach to inbound marketing to drive traffic, leads, and sales.

4.70 (64 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
1,485
students
2 hours
content
Aug 2021
last update
FREE
regular price

What you will learn

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.

The fundamentals of They Ask, You Answer

Description

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.


This course will change all that.


They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.


By the end of this two-hour course, you will:

  • Understand how modern buyers and the buying process have changed and what that means for your business

  • Know the right content to create to drive traffic, leads, and sales and how to get started

  • Learn how to use this content to speed up your sales process

  • Learn the elements of the perfect inbound marketing website

  • Understand the importance of trust in all of your inbound marketing efforts


This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Content

Section 1: A Very Different Way of Looking at Business, Marketing, and Trust

Course Overview
1. A Very Different Way of Looking at Business, Marketing, and Trust
The Origin of 'They Ask, You Answer'
The Buyers Zero Moment of Truth
We're Different
A Revolutionary Marketing Strategy: Answer Customers' Questions
Developing Your First 100+ Blog Article Topics
The 'CarMax Effect' and How to Have a Healthy Relationship with Fear
Assignment

Section 2: 5 Blog Topics Guaranteed to Generate More Traffic, Leads, and Sales

Introduction
The 5 Questions That Buyers Obsess Over
The Big 5: Cost and Price
The Big 5: Problems
The Big 5:Versus and Comparison
The Big 5: Reviews and Best in Class
Who Should Influence What We Say Online?
Assignment

Section 3: The Impact of They Ask, You Answer on Sales Teams

Introduction
7 Benefits of Sales Teams Embracing They Ask, You Answer
The Magic Number 30
Content Never Sleeps
Assignment

Section 4: How Do I Implement They Ask, You Answer?

Introduction
Insourcing
Buy-in from Top to Bottom
The Content Manager
Using the Right Tools
Assignment

Section 5: The Perfect Inbound Website

Introduction
Real-Time Conversations
Self-Selection Tools

Bonus Lecture

Bonus Lecture

Screenshots

Effective Inbound Marketing with They Ask You Answer - Screenshot_01Effective Inbound Marketing with They Ask You Answer - Screenshot_02Effective Inbound Marketing with They Ask You Answer - Screenshot_03Effective Inbound Marketing with They Ask You Answer - Screenshot_04

Reviews

Zion
April 5, 2022
Great content. it is not suitable for any business, but the implications be dramatic on developing new ideas, saving costs etc.
Alketas
March 12, 2022
Totally amazing right on the start, speaker does manage to capture the attention of the viewer and does an excellent job at keeping it on peak levels throughout the whole course (well, at least thus far)!

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4103688
udemy ID
6/6/2021
course created date
9/7/2021
course indexed date
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