The Ultimate Guide to Mastering Mautic

Marketing Automation is the best kept secret of the most successful online businesses. Utilizing marketing automation platforms turns your website into a 24x7 lead nurturing machine to convert visitors into buyers.

Until now, most marketing automation platforms were simply too expensive for most of us to use. Mautic has disrupted that industry by providing the world's first open source (free) marketing automation platform.

This course will walk you through implementing marketing automation on your website using Mautic as our platform.

Unlike other courses that simply show you features of a product, I take a different approach. We implement Mautic in a logical sequence to build an entire marketing funnel.

By the end of the course you will have a thorough understanding of Mautic, have had significant practice and will be ready to change the way you do business online forever.

--- **Course Review for "Mastering Mautic Marketing Automation"** **Overview:** The course has garnered a high rating of 4.60 from recent reviews, indicating a strong positive reception among users. The majority of the feedback praises the comprehensive and clear instruction provided by the instructor, Chris, who is commended for his ability to explain complex marketing automation concepts in an accessible manner. **Pros:** - **Thorough Coverage:** The course content is deemed "thorough" and "very good," offering a solid understanding of what Mautic can do. It covers everything from the basics to more advanced features, which is highly appreciated by beginners and intermediate users alike. - **Educational Quality:** Chris' teaching skills are highlighted as excellent, with many learners stating that his clear delivery has helped them grasp essential marketing automation functions with newfound confidence. - **Logical Structure:** The course structure is commended for its logical flow of information, which helps users understand Mautic's functionality effectively. - **Real-World Application:** Learners express gratitude for the practical examples provided, which are considered essential for real-world application in marketing campaigns. - **Engaging Content:** The course is described as "enjoyable," "excellent," and "very comprehensive," with several users indicating that it covers all needed aspects to automate a web funnel and email drip campaign using Mautic. - **Accessibility:** Chris' explanations are clear, and the course content is understood well by non-native English speakers, which adds to the course's accessibility. **Cons:** - **Presentation Dynamics:** A few users have suggested that the instructor's presentation could be more dynamic and entertaining to maintain learner engagement throughout the course. - **Technical Details:** Some learners would like more in-depth content, such as integrating with third-party forms, custom templates, consuming Mautic APIs, and setting up a professional mail server. - **Video Quality:** There is feedback indicating that the video resolution could be improved, particularly for screen sharing content where text clarity is crucial. - **Content Relevance:** A few reviews mention that the course content, while still understandable with newer versions of Mautic, could use updates to reflect the latest software version changes. **Additional Feedback:** - Several users have expressed a desire for additional funnel examples and more comprehensive coverage of other functions of Mautic. - One review suggests that while the course is comprehensive, it may be too short for some learners who are looking for extensive guidance. - Another user has pointed out that the absence of a section on scoring and campaigns was somewhat disappointing, despite the course being found to be quite basic overall. **Conclusion:** Overall, this course is highly recommended for anyone wishing to learn to use Mautic effectively, especially for those who are new to marketing automation. The positive reviews far outweigh the minor criticisms regarding course length, video resolution, and presentation dynamics. With its clear instruction and comprehensive coverage, it stands as an excellent point of entry into Mautic's world of marketing automation. --- **Recommendations for Improvement:** - **Update Content:** Ensure that the course content is updated to reflect the latest version of Mautic. - **Improve Video Quality:** Enhance video resolution, particularly for screen sharing segments, to ensure better legibility. - **Expand Technical Coverage:** Consider adding more advanced topics such as third-party integrations, custom templates, and API usage. - **Increase Engagement:** Explore ways to make the presentation more dynamic and engaging to cater to different learning styles. - **Extend Course Length:** Potentially add more content or examples to address the desire for more in-depth instruction.