Title

The Ultimate Google Tag Manager Course: Beginner to Advanced

Learn to Implement and Manage Tags, Triggers, Variables, and Advanced Tracking Techniques to Optimize Your Website!

4.78 (118 reviews)
Udemy
platform
English
language
Digital Marketing
category
The Ultimate Google Tag Manager Course: Beginner to Advanced
6β€―698
students
2.5 hours
content
Oct 2024
last update
$19.99
regular price

What you will learn

Setup Google Tag Manager In Different CMS And e-Commerce Platforms (Wordpress, Shopify, Squarespace, ...)

Deploy Facebook, Google Ads Remarketing, LinkedIn And Other Third-Party Tracking Pixels With Google Tag Manager.

Send Values To Custom Dimensions And Events In Google Analytics 4.

Import And Export Tags From One Google Tag Manager Account To Another.

Achieve Google Analytics 4 Event Tracking With Parameters.

Learn How To Use Data Layer To Track Certain Actions.

Learn How To Deploy Various Tags And Track Them In Google Analytics 4 (GA4).

Track Conversions, Auto Events, File Downloads, Link Clicks, button Clicks…

Learn About Scroll Triggers, Time Triggers, Custom Variables And More...

Install A Wide Array Of Marketing Tools Without The Need For A Developer.

Why take this course?

🌟 The Ultimate Google Tag Manager Course: Beginner to Advanced 🌟


Hello Future Experts! πŸ‘‹

Welcome to my Ultimate Google Tag Manager Course: Beginner to Advanced! I'm thrilled to guide you through the world of Google Tag Manager (GTM) – a tool that will revolutionize the way you track, analyze, and optimize your website. πŸš€


Course Overview

What You'll Learn:

  • 🧠 A comprehensive understanding of GTM and its significance in web analytics.
  • 🎬 41 detailed video lessons covering every aspect of GTM.
  • 🀝 Access to a student discussion forum where you can interact with peers.
  • πŸ’‘ The opportunity to ask questions as you progress, ensuring no concept is left behind.
  • 🌍 Lifetime access to all course materials.
  • πŸ’° A 30-day money-back guarantee. Your satisfaction is paramount!

Course Structure:

Understanding the Basics:

  • What is Google Tag Manager and Why Do You Need it? πŸ“š
  • Useful Chrome Plugins For Working With Google Tag Manager πŸ› οΈ
  • Create a Google Tag Manager Account 🧾
  • Google Tag Manager Installation Methods πŸ”„
  • Setup on Popular Platforms:
    • Wix, Wordpress, Shopify, Squarespace 🌍
  • Injecting GTM Container into Any Website 🎯

Mastering the Interface:

  • GTM Interface Overview πŸ–₯️
  • Best Practices & Considerations βœ…
  • Naming Conventions πŸ“

Advanced Tracking Techniques:

  • Google Analytics 4 Setup & Publishing πŸ“ˆ
  • Google Ads Remarketing Setup 🎫
  • Testing & Debugging Before Publishing πŸ”
  • Facebook Pixel Setup 🀳
  • Copy Tag and Export Container πŸ“‹
  • Troubleshooting Problems You Might Encounter 🚫

Time & Event Tracking:

  • Time Triggered Tags for Custom Facebook Events ⏰
  • Time on Site with Google Events πŸ•’
  • Scroll Distance Tracking (Basic & Time Triggered) πŸ“Š
  • Click Tracking (Outbound Links) πŸ”—
  • Conversion Tracking with Google Ads πŸŽ‰
  • Tracking Buttons Clicks in GA4 πŸ–±οΈ
  • Capturing JavaScript Errors and Sending to GA4 ⚠️
  • Tracking User Interaction (Section, Image, Banner, etc.) πŸ‘οΈ

Data Layer & Variables:

  • Introduction to Data Layer πŸ”„
  • Using Data Layer with GTM πŸ“¦
  • Pulling Values from Data Layers πŸ”
  • Dynamic Data Addition in Data Layer πŸ”§
  • Custom HTML Tag & JavaScript Execution ⌨️
  • Sharing Containers - Export and Import GTM Containers πŸ“«

Why This Course?

This is not just another GTM course. It's a comprehensive, step-by-step guide designed to take you from a beginner to an advanced user. With a focus on practical application and real-world scenarios, you'll learn how to implement GTM on your own site or for clients with confidence.


Join the Community of Professionals

Don't miss out on the opportunity to elevate your skills and become a GTM wizard! πŸ§™β€β™‚οΈ By enrolling in this course, you're not just learning; you're investing in a future-proof skill set that will serve you for years to come.


Ready to Dive In?

Click on the 'Buy now' button and join me on this exciting journey into the world of Google Tag Manager. Elevate your digital marketing skills today and unlock the full potential of your website data! πŸŒπŸ”

Also, don't forget to check out my other courses for a well-rounded skill set in web analytics and digital marketing! πŸ“šβœ¨


Thank you for considering this course. I can't wait to see you thrive in the world of GTM! πŸ™Œ

Buy Now - Seize this chance to transform your digital toolkit!

Screenshots

The Ultimate Google Tag Manager Course: Beginner to Advanced - Screenshot_01The Ultimate Google Tag Manager Course: Beginner to Advanced - Screenshot_02The Ultimate Google Tag Manager Course: Beginner to Advanced - Screenshot_03The Ultimate Google Tag Manager Course: Beginner to Advanced - Screenshot_04

Our review


Overview of Course Rating and Reviews

The Google Tag Manager (GTM) course has consistently received high ratings from recent students, with an average global rating of 4.95 out of 5 stars. The reviews are overwhelmingly positive, highlighting the course's comprehensiveness, clarity, and practical application in various scenarios.

Pros of the Course:

  • Comprehensive Curriculum: The course covers all aspects of GTM, from basic to advanced levels, ensuring that learners with different skill levels can benefit from the content.

  • Clear Explanations: Many students praised the clear and concise explanations provided by the instructor, making complex topics accessible and understandable.

  • Practical Examples and Real-World Scenarios: The course emphasizes learning through practical examples and hands-on projects, which helps students apply their knowledge in real-world contexts.

  • Well-Structured Content: The organization of the material is commended for its ease of following and for guiding learners step-by-step.

  • Effective Learning Methods: The course uses a variety of learning tools, including case studies and exercises, to reinforce understanding and ensure practical competency.

  • Highly Recommended for Digital Marketers: The course is particularly recommended for those who want to enhance their digital marketing skills, specifically in data analytics and tracking.

  • Ideal for All Levels: Both beginners and seasoned users found the course valuable. It serves as a starting point for novices and deepens the knowledge of experienced users.

  • Real-World Application: The focus on applying concepts to real-world situations was highlighted as particularly beneficial.

  • Instructor's Expertise: The instructor is consistently described as knowledgeable, providing detailed explanations that enlighten learners about the nuances of GTM.

Cons of the Course:

  • Limited Feedback: While the course content is rich, some users may desire more personalized feedback on their practical exercises to ensure they fully understand the concepts.

  • Paced for Advanced Learners: A few reviews suggest that while the content is clear, learners with less experience might need additional guidance or foundational courses before diving into this one.


In Summary:

This Google Tag Manager course stands out as a must-take for anyone interested in mastering GTM, from complete beginners to seasoned marketers looking to refine their skills. The course's clear, practical lessons are delivered in a well-structured manner, making it an invaluable resource for those aiming to leverage data analytics to its full potential in digital marketing. With a blend of theoretical knowledge and practical application, this course is a game-changer in the realm of online learning for GTM.

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udemy ID
17/07/2024
course created date
21/07/2024
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