The Ultimate Copywriting Masterclass: Pro Secrets To Success

Learn the copywriting strategies and marketing psychologies you need to write copy that attracts, persuades and sells.

4.85 (360 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
2,095
students
3 hours
content
Aug 2022
last update
$49.99
regular price

What you will learn

The simple psychology behind copy that sells

Learn how to write copy that sells without sounding 'salesy'

How to create a professional, client-attracting website with the power of your copywriting

Get tried-and-tested templates and formulas that can be a springboard for your writing

Learn to write copy that compels your customers to buy NOW

Get the insider techniques and tips that professional copywriters don't want to tell you

Learn how to convert your readers into business leads and life-long customers

Description

**NEW AND IMPROVED FOR 2022**

This newly updated course now includes over 30 downloadable resources, slides and writing exercises as well as brand new lectures - making this course the most relevant and up-to-date course out there.

Let me ask you this, do you want to...

  • Never pay for a copywriter ever again?

  • Attract your ideal clients and customers with your words?

  • Convert your readers into life-long customers with the power of persuasive copy?

  • Learn to write copy that sounds like YOU, not sleazy or salesy?


    If you answered YES to any of these questions, this is the course for you.


Do you feel like your copywriting skills are letting you down?

Whether you need to write copy for your website, your blog, a cover letter or CV; these techniques WORK for any medium.

This course offers actionable tools and templates which anyone can use to get RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business.

If you think you know everything there is to know about copywriting, wait until you unlock the SECRETS inside this course that the top professional copywriters don't want to tell you. 

In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell. 


After the course you'll leave with...

A clear understanding of the fundamental principles of good copywriting, so you have a strong foundation to work from.

A notebook full of ideas, templates and fail-proof formulas, so you never have to face the fear of a blank page ever again.

A website crafted with copy that has a clear, intentional message that speaks directly to your ideal audience.


What makes this course different?

  • I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)

  • I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance on how to implement them.

  • I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.

  • The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.


What students say:

"Simply explained with concrete memorable examples by a highly competent instructor, this course delivers the "meat and potatoes" that books on the subject of copywriting have failed to deliver to me." Fides Kukkola

"She's called 'Super Soph' for a reason! I learned a lot - all practical information - no fluff. Sophie's passion for her craft and for teaching really makes the course engaging. Most of all, she understands her audience and keeps it brief. 100% recommend this course. I made my web copy during the course in a day using Section 5." Carrie Allen

"I had no idea creative copywriting existed and was putting too much pressure on myself to create a certain, "perfect" type of copy. This course has opened my eyes to how creativity lets your words shine and flow more easily." Catherine Lee


My teaching style is straight-forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away.  I can’t wait to get started with you on your journey to copywriting success. 

ENROL NOW and take your copywriting to the next level. 

See you on the inside!



Content

The Foundations Of Copywriting

Introduction
The Three C's
How to Get Clarity In Your Writing
Finding Clarity - A Simple Solution
Copywriting Foundations - The 2nd 'C'
The Focus Method
Writing With Character
Character Quick Fix

Writing With Character: Find Your Voice

Find Your Voice
Write Like You Talk
The One BIG Mistake That Can Kill Your Sales
What's Your Style?
One Short Writing Exercise and One Small Favour...

Create a Connection: Marketing Copy That Sells

Introduction to Marketing Copy That Sells
The Simple Psychology Behind Copy That Sells
What's Your USP?
Writing To Persuade
Write copy that makes your customer buy NOW
Leverage the Power of Emotive Copywriting
The Magic Word

Winning Templates and Formulas

Introduction to Winning Templates and Formulas
Narrative Storytelling
Get Personal
Take Action
How to Write a Killer Headline
The Often-Overlooked Ninja Writing Weapon

Writing Copy For Your Website

Introduction to Writing Copy For Your Website
Write High-Converting Copy For You Home Page
Overhaul Your About Page
Get a Fail-Proof Framework for your Sales Page
Optimize Your Micro-Button Copy to Drive up Sales
Drive Traffic to your Website With Your Copy Alone

Insider Techniques and Tips

Introduction to Insider Techniques and Tips
The One Pro Trick...
Plan Like A Pro
The Test That Guarantees Your Copy Works Every Time
Tools of the Trade

Conclusion

Conclusion
Copywriting Inspiration
Bonus Lecture

Screenshots

The Ultimate Copywriting Masterclass: Pro Secrets To Success - Screenshot_01The Ultimate Copywriting Masterclass: Pro Secrets To Success - Screenshot_02The Ultimate Copywriting Masterclass: Pro Secrets To Success - Screenshot_03The Ultimate Copywriting Masterclass: Pro Secrets To Success - Screenshot_04

Reviews

Rachel
February 15, 2023
Sophie suggests writing a review in one of the styles that she teaches: narrative, factual or Q & A. So, here goes. You can judge how much I've learnt by the quality of my review. Is this suitable for beginners? I think so. There are some super easy quick fixes such as using contractions and breaking grammar rules to make your copy sound conversational. Is the information easy to understand? Yes. And it's backed up with diagrams and short summaries. Are there any practical exercises? Yes - but not in every module. But there are examples in most modules. How long are the modules? They're all quite short. Around 4 to 6 minutes so you won't get bored. Is there anything else I should know? Well, Sophie sounds encouraging all the way through. And she makes it sound super easy. I'll let you know more when I've finished the course.
Dave
June 28, 2022
Just love the tone and pace of the course. I have learned so much from this course. Thanks so much, Sophie!
Loubna
January 9, 2022
A Great course. I entend to work as french freelance copywriter and have register in many courses that treats treats about this topic, but none of it has been as completed as this course with concret examples and deep dive in every copywriting aspects. And there's still to learn! i'm still in the middle of learning! I absolutely love it : Very useful and inspiring. Thank u Sophie.
Terral
December 28, 2021
Absolutely what I was looking for. This instructor provided a complete, immediately usable program on effective copywriting. I have received far more value in return for the mere pittance paid. I am very grateful.
Racy
August 4, 2021
Simple, clear and easy to follow through the lectures. You did a great job and althought it is concise it's very useful. I recommend the course for anyone who wants to learn about copywriting
Caryn
June 21, 2021
Do you want to be the best copywriter you can be? This Copywriting Masterclass presented by Sophie A is the best investment you'll ever make. Not only is this Masterclass informative and engaging - it wets your creative juices to quench any reader's thirst for more. The content is snackable, making this course easy to digest. Sophie A's casual, yet professional demeanor makes you feel like you're the only person in the room. So go on - sign up!!
Melissa
May 25, 2021
Excellent content and delivery throughout. Packed full of really clear advice that is immediately applicable. I've completed other SuperSoph courses and wasn't disappointed! Highly recommend to all, whatever your job.
Ilya
April 5, 2021
At first i thought it was too simple, but a few sections in to it I'm significantly more satisfied and learning good stuff.
Ben
February 26, 2021
This course is full of good tips that I can use immediately for the website that I am going to create. It is specific, practical and clear. Thank you for helping me join the dots between copywriting and website development. I am glad I chance upon your course. Thank you, Sophie.
Bixia
January 6, 2021
I would have loved if the handouts were not just the summary of each lecture but actual practice worksheets.
Fides
December 30, 2020
Simply explained with concrete memorable examples by a highly competent instructor, this course delivers the "meat and potatoes" that books on the subject of copywriting have failed to deliver to me.
Claus
January 15, 2019
looks good so far! I guess copy also has to do with audience, but I'm sure she get's to that point later
Kelly
January 12, 2019
As a small farm owner completely new to copywriting, I gambled that this course might give me some ideas to improve my written website content. Was the gamble worth it? Absolutely! More so than expected. The content is well-organized, clear, and concise. What's more, it's engaging and interesting! Small exercises throughout give us the opportunity to practice, and Supersoph's teaching style actually demonstrates the principles being taught. The videos are well-designed and highlight important points at the end. One thing I wish were included? Printable downloads (or maybe they exist but I haven't found them yet). In lieu of these, I am freezing the video and using the computer snipping tool to take snapshots of the lists and diagrams. Printable downloads of these would be more convenient. However, this is minor compared to the quality of the content. Overall, the course is expertly delivered and well worth taking.
Julia
January 8, 2019
This is helping me challenge my copywriting and really dig deep into how I can help our customers solve problems with our solutions. Thanks for the brief, but concise lessons.
Christian
January 8, 2019
At least from a beginer on copywriting I can say is very useful and easy to follow, I know this course is gonna help me a lot! goes striaght to the point.

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1980946
udemy ID
10/22/2018
course created date
8/13/2019
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