Udemy

Platform

English

Language

Branding

Category

The Psychology of Marketing and Communication

Non-verbal communications,consumer behavior , online strategies for effective Marketing & conversions, Branding

Students

2.5 hours

Content

Jun 2021

Last Update
Regular Price

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What you will learn

The process of Communication

Digital Marketing

Consumer Behavior

Psychology of marketing

The path to conversion


Description

To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.


Screenshots

The Psychology of Marketing and Communication
The Psychology of Marketing and Communication
The Psychology of Marketing and Communication
The Psychology of Marketing and Communication

Content

The Psychology of Marketing and Communication

The Process of Communication

Part 1 : Marketing Psychology

Part 2 : Marketing Psychology

Part 3 : Marketing Psychology

Part 3.1: Marketing psychology (continued)

Part 3.2 : Marketing psychology (continued)

Part 4 Marketing Psychology

Part 1 : Consumer behavior and the path of conversion

Part 2: Consumer Behavior

Part 3 :Consumer Behavior

Part 4 :Consumer behavior post click strategy

Part 5 Consumer Behavior

Part 6 Consumer Behavior

Small segment : Decision making

Part 7 Consumer behavior


3968474

Udemy ID

4/8/2021

Course created date

4/16/2021

Course Indexed date
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