The Psychology of Fragrance, Flavor and Taste in Marketing

Essentials in Sensory Marketing

3.65 (16 reviews)
Udemy
platform
English
language
Food & Beverage
category
instructor
78
students
1 hour
content
Nov 2020
last update
$29.99
regular price

What you will learn

Why and how individual consumers make choices through emotional preference.

How advertising works with our mind, will & emotions

Learn how the Consumer is the Hero

Learn how to Create Preference

Learn what are "Need States" in the Fragrance & Flavor Sectors

Description

‘Must watch’ for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, “Perfume” or Drink Brands.

This course takes the you through the taste and aroma Journey from ‘the eyes, via the aroma, bite and chew to the swallow’ whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using “Global Brands as” examples.


In short, how understanding emotional flavour preference can gain competitive advantage.


Content

Introduction

Why the Course is Needed
Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
So Many New Products
For New Product Development
Flankers, Tweaking or Time For Something Completely Different
The Viscous Circle. Case Study: China
Four Main Areas for the Course
Understanding Preference for Fragrance and Flavor

How Advertising Works

How Advertising Works With Our Mind, Will & Emotions
How Emotional Advertising & Products Work
Make an Emotional Connection
Adverts that Make an Emotional Connection More Likely to Succeed

The Consumer is the Hero

The Consumer is the Hero

How to Create Preference.

How to Create Preference & Introduction to Need States
Fragrance Need States
Using Multiple Need States — Includes Case Study

Qualitative Research

Finding a Product’s Mood or Personality

Screenshots

The Psychology of Fragrance, Flavor and Taste in Marketing - Screenshot_01The Psychology of Fragrance, Flavor and Taste in Marketing - Screenshot_02The Psychology of Fragrance, Flavor and Taste in Marketing - Screenshot_03The Psychology of Fragrance, Flavor and Taste in Marketing - Screenshot_04

Reviews

Tatiana
November 29, 2020
Dear Nathaniel, thank you for your course! I really like your approach to the Sensory Marketing. Will be looking forwards new courses and topics covered!

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3628798
udemy ID
11/11/2020
course created date
11/20/2020
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