Marketing Fundamentals


The Most Effective Way to Sell Coaching/Consulting Services

Stop Giving Away Your Time & Expertise Doing Free Coaching Sessions or Creating Spec Proposals: This Works Better

4.70 (574 reviews)


2 hours


Nov 2020

Last Update
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What you will learn

Know a proven way to sell coaching or consulting services through Free Consultations

Understand exactly what to do (and the order to do it) on Free Consultations to ensure more prospective clients say Yes

Stop giving away valuable time and expertise to prospective clients

Know 25 different ways to attract prospects into free consultations

Stop cold-calling as a way to get clients

Stop waiting around for prospective clients to get back to you with an answer

Know how to fine-tune your sales process so your closing rate keeps improving


Are you an independent coach or consultant?

Do you love working with clients but hate the process of selling your services in order to get those clients?

Maybe you've never been taught how to sell, so you're not even sure how.

Did you know that nearly all of the coaches and consultants I talk to and work with hate the idea of having to sell?

And you know what, I hated it too when I started my own business back in 1998.

But when I learned how to sell the way I'm going to teach you in this course, everything changed. I no longer hated selling and I started closing more sales.

If you're currently selling your services using free coaching sessions, or you're giving away valuable advice in spec proposals, I'd like to invite you to learn a more effective way to sell your services, that does not feel like selling AND does not require you to give away your valuable time and expertise for free.

This course is for you if you're an independent coach or consultant and...

  • You hate sales, or you've never been taught how to sell

  • You're currently selling your services using free coaching sessions, or you're giving away valuable advice in spec proposals

  • You're tired of giving away your valuable time and expertise for free

  • You're struggling to convert prospects into paying clients

  • You're having a hard time finding potential clients to even make offers to

  • You dread the idea of cold-calling

  • You're tired of hearing prospects tell you, "let me think about it and get back to you" and then never hearing from them again

What You'll Learn in this Course

In this course you will learn a simple, conversational, comfortable, 10-step sales process you can use in 30- to 60-minute Free Consultations with your prospects, to turn more of them into paying clients.

Sell More, More Comfortably, and at Higher Prices

As an independent marketing consultant and coach since 1998, I've been selling my own services for more than 20 years. I tried a lot of different things when I first started out. And I admit, at the beginning I was just kind of winging it.

However, when I learned the how to sell the way I'm going to share with you in this course, selling not only became more comfortable, I sold a lot more coaching and consulting packages. And, I sold them at higher prices.

When I dialed in my process to include the specific 10 steps I'm going to teach you, and I went out and tested the this 10-step process for the very first time, I sold $12K worth of private coaching in a little over a week.

Even better, I knew exactly what I needed to do each month to keep generating that same income.

While I can't promise you'll have the same result, what I can promise is that if you are currently giving away free advice in free coaching sessions or spec proposals as a way to sell your services, or you too are just kind of "winging it" when it comes to selling your services, this 10-step sales process will truly transform the way you sell, and your results.

I'm really excited to be sharing this process in such detail (I only top-lined it in my How to Market Yourself as a Coach or Consultant course) because I know how much it can change how coaches and consultants FEEL about selling, as well as their results.

In fact, here is what one student in my How to Market Yourself as a Coach or Consultant course had to say about the one lesson I teach on this sales process in that course:

"Lesson 21 is Worth Five Digits To Me. This is an excellent course, easily worth the money and time. I have been an independent consultant for four years and I found two ideas particularly helpful. First, Debbie's view that my marketing approach should be consistent with who I am as a person. Second, Debbie's description of the consultative sales call (Lesson 21)." Michael de la Maza

And that was based on ONE lesson.

This course includes 17 video lessons.

I've broken down each step into individual lessons so I can share in detail how this sales process works, and include stories from my own personal experience and my clients, so you really understand it and can apply it in your business.

So, if you find yourself wishing clients would just show up, so you don't have to pound the pavement or do cold-calling to find them… (Neither is required with this process!)

Or, you're struggling to get clients to say yes…

Or, you're tired of giving away free advice and sample coaching sessions and still not getting clients…

I encourage you to enroll in this course.

Not only will you learn how to sell your services, you'll receive:

  • A step-by-step agenda and checklist you can use in every consultation you do, so you know exactly what to say and do to close more clients

  • 25 different ways you can get prospective clients to contact YOU and request a consultation (that means no cold-calling or pounding the pavement looking for clients!)

  • A formula to help you determine exactly how many free consultations you need to do to generate the clients and income you want so you can get off the cash-flow roller-coaster and start earning reliable income month after month

  • Fill-in-the-blank worksheets to help you fine-tune your sales process, so the more consultations you do, the more you improve your closing ratio (that means you get to spend less time selling and more time working with clients)

Be sure to watch the Course Introduction Video to learn more about what you'll learn in this course (it's free!)

Then enroll in the course and start learning an easier, more comfortable, more effective way to sell your services so you can attract and begin working with all those people you got into business to help.

See you inside!

Debbie LaChusa


The Most Effective Way to Sell Coaching/Consulting Services
The Most Effective Way to Sell Coaching/Consulting Services
The Most Effective Way to Sell Coaching/Consulting Services
The Most Effective Way to Sell Coaching/Consulting Services


Course Introduction


The 10-Step Complimentary Consultation

The 10-Step Complimentary Consultation

Walking Through the Consultation Agenda

Step 1: Understand Why They're There

Step 2: Probe Their Pain

Step 3: Identify Their Vision

Step 4: Identify Their Obstacles

Step 5: Identify Their Readiness

Step 6: Make An Offer

Step 7: Talk Program Specifics

Step 8: Work through Concerns

Step 9: Get a Decision

Step 10: Wrap Up The Consultation

Generating Complimentary Consultations (how to find prospects)

Generating Consultations (no cold-calling required!)

The Marketing Path to the Consultation

How Many Consultations Do You Need To Do?

Tracking and Fine-Tuning Your Consultations

Tracking and Fine-Tuning


Course Recap and Conclusion

Bonus Video Lessons

PollDaddy Demo (creating consultation applications online for free!)

TimeTrade Demo (automated scheduling of consultations)


Eleni10 September 2020

This is the 2nd course I took with Debbie Lachusa and I can definitely say I enjoyed it. She explains the ideas so simple and clear that makes you feel that you can start practicing right away. Looking forward to the next ones. Thank you Debbie for the value you provide us with.

Sim13 August 2020

Great course! Thanks for sharing from your own experience, lots of tips and practical pointers on communicating clearly to potential clients so that there is little or no understanding. Am learning .... Gratefully, Douglas

Amr1 August 2020

a solid skeleton that adds up to coaches in most industries at least in mine, thanks for sharing the valuable info

Baudina19 July 2020

Extremely informative and I am going to use the 10 steps for sure. Thank you so much (and I love your doggy)

Leonard.Brown28 June 2020

I've taken other courses by Debbie - and therefore knew the style to expect - and wasn't disappointed. I found this a good course, able to be (initially) absorbed in one sitting: well structured and well reasoned. I'll go back through it, probably more than once, as I apply the different pieces of advice.

Gbemisola6 January 2020

Found the information very useful, well delivered hence easy to understand. Just starting my consulting Business, been giving away a lot of free sessions so this was certainly what I needed to hear to get off that track. Thanks Debbie!

Rachel22 December 2019

Debbie is an amazing instructor and definitely taught me how to have fun during my consults instead of feeling like I have to sell during the initial call. This class is going to dramatically change the way I do my sales calls.

Anne-Marie11 December 2019

Very informative. I signed up for 2 of Debbies courses and they have both been super informative and amazing. Thank You. The only problem is I watched all the of the videos and some repeats, but the course counter did not register so i did not get my cetificate which was annoying.

Laurie3 December 2019

I was giving away FREE coaching calls with NO sign-ups. This is exactly what I needed! Step-by-step instructions for this process. Thank you! I love your honest and frank teaching style.

Pat31 October 2019

Perfect match Debbie really knows her stuff and has given me a format for securing not selling to potential clients Super course, no waffle great e- book to follow on the course. A great communicator

Maher6 October 2019

From a professional management and technical consultant, as well a managing director for a technology consultancy business, this course is one if the best I ever watched. The instructor having a ton of experience and I do recommend to carefully watching and understanding each consultancy sales step she is teaching.

Kimberly31 July 2019

Solid teaching. Well-organized. Delivers on its promises. Great resources (PDFs). Good value for the spend.

Aaron10 April 2019

A great opening to what I was looking for when needing to know how to walk through a consultation! Debbie's subtle approach on what is a good fit shows the importance on how to manage your time with the best decision for either party.

Cornelis3 April 2019

Good course, valuable information through teaching and resources. Clear and to the point information.

Richard8 March 2019

This course over-delivered value and content! Thank you so much for your honesty, experience, and wisdom.


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