The Freelance Masterclass: For Creatives

The Ultimate Guide to Freelancing: Learn to Price Projects, Build Portfolios, Find Clients, Brand Yourself & More!

4.65 (1502 reviews)
Udemy
platform
English
language
Graphic Design
category
instructor
14,945
students
6 hours
content
Feb 2022
last update
$99.99
regular price

What you will learn

How to Create A Steller Portfolio in both PDF, Online Formats

Learn how to find Clients both Online and Offline

You will learn how to build Upwork profile together

Learn the power of personal freelance branding

Learn how to write your profile bio and story that drives clients to action

Learn how to create business cards and letterheads and how to brainstorm your personal branding ideas

How to comfortably price projects using both an hourly and fixed rate methods

Review different client situations and how to navigate them

Figuring out when the right time is to go Full-time freelance

How to balance your cash flow

You will understand freelancing contracts and learn how to modify one for your client work

Find your Target Market and Create your services list

Learn how to post projects on Behance and understand Wordpress template basics

Build a portfolio using Adobe Portfolio

Description

June 2021 - NEW! 44 page Practical Guide to Freelance Pricing PDF Added! 
May 2021 - NEW! 34 page PDF guide to finding clients Added! 

Are you ready to go freelance?
Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?

This course has a special focus on creative freelancers or anyone who uses their creative skillsets in their craft. This includes:

  • Graphic Designers

  • Illustrators

  • Photographers

  • Website Designers

  • UX/UI Designers

  • Anyone who has creative skills that wants to go freelance

Although everyone can get a ton out of this class, even if you do not use creative talents in your line of work.

This extensive course reviews all aspects of the freelancing process including:

  • Setting Our Goals

  • Writing our Story, Bios, Profiles, Mission Statements

  • Finding Our Target Market

  • Going through the Personal Freelance Branding Process

  • Brainstorming Logo Ideas and Talking About Color

  • Creating Our Business Cards and Letterheads

  • Building our Portfolios both Online and PDF portfolios

  • Finding Clients Online

  • Finding Clients Offline

  • Building an Upwork Profile Together

  • Walking through Hourly and Fixed Rate Pricing

  • Finding our Perfect Hourly Rate

  • Working through Practice Quotes

  • Creating a Contract and talking about Contract Basics

  • Finding out when to go Full-time

  • Working with Money and our Cash Flow

  • Reviewing many different Client Situations, we can be in and how to handle them

We will craft our freelancing story together to write effective bios, marketing copy and write a compelling mission statement. We will learn what goes into powerful personal freelance branding. We will work through the brainstorming of a logo design, the creation of a letterhead and business card and learn how to create and use branded assets to make yourself look incredibly professional and consistent.

We will learn the power of stellar portfolios
and how to best present your work in several different formats including a pdf portfolio and a website-based portfolio. We even review how to post your work to third party websites like behance.

Finding clients is the hardest part of freelancing. We will spend plenty of time reviewing the many different ways to secure clients online, offline and on social media. We will learn to write fantastic bios and profile descriptions to present ourselves in the best way possible to potential clients. We even spend time creating an UpWork profile and lean how to use freelancer websites to find work.

Pricing your work is essential to maximizing your earnings as a freelancer. We will learn several different ways to price your work. We will go over the benefits and downsides to both hourly and fixed rate pricing. We find ways to help us create accurate and profitable quotes and even work through several practice quotes to get comfortable pricing our work.

After finding clients, sometimes working with clients can be just as challenging. We will learn how to create contracts that properly protect us and talk about upfront deposits, project scope and more. We even work through a contract together and I provide a basic contract as a downloadable resource.

We will work through several negative client’s situations and talk about best ways to navigate those common client issues. Finally, we work through copyright issues as we review best practices for using fonts, photos and graphic resources for client work and projects.

Managing your income and cashflow is vital to your success. We will discuss when might be the right time for you to move from part-time to full-time freelance and maybe even quit your job! We also review cash flow basics and how to properly manage your income from month to month.

This course is dynamic and there will be additional content added to the course.

And speaking of downloadable resources, this course has more than all my prior classes combined with over 100 pages of written content downloadable in nice bite sized resources that go along with each section so you can work through the class with videos and with resources to adding another level of engagement to the class.

Are you ready to start adding value to the world you never thought was possible? Are you ready to be your own boss or make your current freelancing side gig a bigger deal? I am more than excited and proud to present this freelance masterclass to you today.

The best thing we can as freelancers is stay in community with each other, that is why all students of this course will have access to an exclusive student Facebook group where we can support each other, ask questions and thrive together!

So, are you ready to open up your world to freelancing? See you in the first lesson!

Content

Introduction and Course Guide

Course Preview
Important! The Course Guide

Goal Setting

Setting Your Goals and Expectations
Creating Your Services List
Finding Your Target Market

The Personal Branding Process for Freelancers

Personal Branding Branding Theory
Crafting Our Story
Creating Our Inspiration Boards
Creating Our Logo
Logo Construction
Brand Assets
Let's Create A Business Card
Let's Create A Letterhead
(Optional) STUDENT CHALLENGE - Create a Personal Brand

Building Your Portfolio

Building Strong Portfolios
PDF Portfolios - Gathering Resources
PDF Portfolios - Project Page Layouts
PDF Portfolios - Project Pages
PDF Portfolios - The Cover Page
PDF Portfolios - The BIO Page
Online Portfolios
Building a Adobe Portfolio - part 1
Building a Adobe Portfolio - part 2
Building a Behance Profile
Building a Wordpress Website
STUDENT PROJECT - Building Your Portfolio

Finding Clients

Finding Clients Introduction
Finding Clients Online
Finding Clients - Paid Ads
Finding Clients - Offline
Let's Create an Upwork Profile - Part 1
Let's Create an Upwork Profile - Part 2
Let's Create an Upwork Profile - Part 3

Pricing Your Work

Introduction to Pricing Work
Finding Your Hourly Rate
Fixed Pricing
Client Size
Project Exposure
Practice Quotes
Practice Quotes - Part 2

Working With Clients - Contracts and Client Situations

Contracts Overview
Creating a Client Contract
Creating a Client Contract - Part 2
Negative Client Situations
Licensing Basics - Fonts
Licensing Basics - Photos
Licensing Basics - Resources

Dealing With Money

When to Go Full-time?
Cash Flow Basics

BONUS: What To Take Next?

The Ultimate Course Overview: Lindsay Marsh Courses + Discounts

Screenshots

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Reviews

Hiroki
November 15, 2023
Thank you Lindsay! I watched your course. I have to register Upwork. I will try your other course next time. Thank you for your help. Hirtoki
Erica
October 23, 2023
This is a very well-organised course covering all the topics that you need to start being a freelancer. Full of resources to start confidently.
Perri
September 18, 2023
Lindsay is an amazing teacher! She's to the point and explains things in great detail that I can understand.
Sandy
August 30, 2023
Lindsay Marsh's courses are worth every dime. I have bought a few of her courses to supplement a Graphic Design certificate program that I am taking and extremely pleased with the purchases. She is a gifted instructor. She speaks clearly and at a good pace. I highly recommend her courses.
Aliah
August 17, 2023
Dear Lindsay! I can't thank you enough. You are my best online American graphic design instructor indeed. I actually found it informative as well as easy to follow. Also, I will take your adivce regarding the freelance career and prepare myself for this journey properly. I have a good skill of design, and I am confident enough to help the business owners, startups and big companies to pursue their dreams. I believe that the more you learn and apply, the better you will become in Graphic Design. Thank you very much, and I will contact you once I finish my student work in the your other courses on Udemy. Have a lovely day ! Aliah Alzharany, KSA, Riyadh.
Nicole
August 16, 2023
Prior to this course I had so many questions regarding Freelancing as a Graphic Designer, and this course does a great job with addressing them and giving me the answers, clarity and reassurance I need to approach freelance work. Thank you Lindsay!
Yusuf
June 18, 2023
It was a very good course that I took advantage of in various places. The amount of information and presentation was fine. I'm just a little skeptical about the necessity of this course, it can also be given in addition to a general education such as graphic design, photography, software, etc. Of course, the reason why I think so may be that I received the graphic design education of the same educator. The transfer of knowledge and experience in that course was also very good.
Jenae
May 28, 2023
I learned so much and gain so much valuable information i can use for my company thank you so very much
Robert
May 26, 2023
I left this rating because after reviewing it I felt more confident about this course that I’ve already committed too and even more about the journey I am about to experience.
Charles
May 23, 2023
Lindsey is a professional. Her courses are well-designed from expertise and experience. Her presentation is the best. She is articulate and I can understand her...both her voice and her diction. Not all instructors are good in that category. She is informative and patient. She cares about whether you get what she is sending out not just sitting for coverage. She is interesting. I'll wind up buying and attending all her classes.
Hakeem
April 9, 2023
I believe I am ready now to bravely venture in proper freelancing jobs. Thank you so much for such a fantastic and high quality course! I will certainly be recommending this course to my friends. See you in the Facebook group!
Mariann
March 26, 2023
This course helps you to understand the various aspects of being a freelancer. The instructor Lindsay through her own experiences providees you with lots of useful downloads and advices.
Pritam
January 7, 2023
This is one of the best course on how to start as a freelancer. The instructor speaks slowly and teaches every little part in details. Not only she teaches about freelancing but she also helps you learn how to build up your brand up from level zero. I loved the course very much. I would like everyone to take up this course and start learning. Love and Regards Pritam Pal
Nikola
January 4, 2023
Excellent content, many useful documents and advice on what is needed. All recommendations for the course. Greetings and happy learning.
Tazevinder
January 2, 2023
The course outlines how to advertise yourself as a freelancer on different social media platforms, I have created a pdf on InDesign I was unsure if this could be helpful if you do not have access to your website.

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2507292
udemy ID
8/13/2019
course created date
10/18/2019
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