The Complete Strategy Core Courses | Real Case Studies-2022

A Complete MBA Core courses : strategy , operations, finance and accounting, organizational behavior & marketing - 2022

4.50 (2 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
27
students
29.5 hours
content
Jul 2022
last update
$19.99
regular price

What you will learn

Understand competitive strategy.

Understand how the core ideas of business strategy work in practice.

Understand the Role of Operations in Organizational Effectiveness.

Theoretical concepts in both accounting and finance.

We will explore such topics as career success and survival, the critical nature of leadership ect ….

Provide you with the tools you need to understand marketing and make sound marketing decisions.

Description

1 - Strategy : Successful businesses formulate a clear competitive strategy. They make the tough choices about how and where to compete. These firms do not try to be all things to all people. Instead, they select their target markets carefully, and they choose what not to do. By making clear tradeoffs, they develop a distinctive position in the marketplace, and they make quite difficult for established rivals to engage in successful imitation.

Throughout the lectures, we will use a wide variety of case studies to introduce key concepts from the field of competitive strategy. For instance, we will examine the dynamics of such industries as airlines, personal computers, and pharmaceuticals. We will look at how such firms as Apple have positioned themselves to succeed in challenging competitive environments. We will explore how Trader Joe’s made a series of trade-offs to establish a position that others could not imitate easily, and we will analyze the competitive battle between Blockbuster and Netflix. We will also explore the diversification and vertical integration strategies used by such firms as Disney and Zara. As we examine these case studies, we will see how the core ideas of business strategy work in practice, not just in theory.


2 – Operation : The world is full of great business ideas—products and service concepts that hold immense promise for businesses and the customers they serve. Yet what is the value of a great idea? It amounts to little if a business cannot execute—that is, produce the product or service in conformance with customer expectations in such a way that customers feel great about buying it. In the best case, customers even take pride in their association with products and services they buy. And that’s the goal of any company: to develop a band of loyal patrons—or even fa.ns—who not only buy the products but convince others to buy them, too! You know the companies that enjoy this kind of following: Amazon, Apple, Costco, Nike, Southwest Airlines, and Starbucks, among others.

Through these lectures, we’ll see that operations are instrumental as a value generator and competitive differentiator in every business, ensuring that the right products and services are available in the right form and quantity at the right place and time—and at a competitive price. We’ll come to realize that operations management touches virtually every facet of our everyday existence and ensures our quality of life.


3 – Finance and Accounting : Accounting and finance are two of the cornerstones of any business school curriculum—and for good reason. Accounting, often called the language of business, provides the means by which organizations communicate—in facts and figures—how effectively they are fulfilling their strategic missions and operating objectives by providing critical information to current and prospective investors, creditors, and regulators. Accounting rules and standards provide the framework by which individual transactions are recorded in financial records and consolidated into financial statements, including the income statement, balance sheet, and statement of cash flows.

These lectures are designed not only to introduce you to the theoretical concepts in both accounting and finance but to provide practical and concrete examples for applying both disciplines in your everyday life.

4 – Organizational behavior : We all work in all types of organizations: small, large, high-tech, not-for-profit, family businesses, entrepreneurial start-ups, public and government sector—just to mention a few. What makes working in organizations an interesting and, at times, challenging proposition is the fact that these enterprises are made up of human beings. And, of course, each of these human beings has his or her own unique personality, talents, motives, communication styles, and personal idiosyncrasies that can make going to work a blessing or a curse.

In these lectures, we will explore such topics as career success and survival, the critical nature of leadership, the importance of great interpersonal skills and emotional intelligence, and effective communication with coworkers and employees. In addition, we will learn how to create an organizational climate that maximizes human performance in the workplace, how to create and foster teamwork with the people around us, and how effective coaching and feedback can nurture great performance. Other topics include understanding power and influence at work, managing your boss, understanding and resolving conflict, and appreciating the ethical challenges associated with success. Finally, we will look at how to lead and facilitate the process of organizational change and how to develop ourselves to meet the changing demands of our jobs. Throughout this section of the course, the lectures will challenge your thinking, ask you to look in the mirror, and give you specific action assignments to ensure that you know not only what to do but how to do it.

In a nutshell, these lectures will better equip you to be successful in your job, deliver better results for your employer, and create a track record of performance that will lead to career success!

5 – Marketing : To the casual observer, marketing can resemble a series of random and disconnected actions. Why did a firm choose to sell through a particular channel? Sponsor a particular event? Cast that actor in its commercials? Locate its stores at a particular location? Price at a particular level? Bundle its offerings with other products or services? If it is bewildering to watch how established companies with long histories of success make such decisions, what chance does the small business owner have of developing and following through on a coherent marketing plan?

Marketing done well is the basis on which companies grow, innovate, and fend off competition. Marketing done poorly, however, is hard to distinguish from throwing money out a window. This section of the course is designed to provide you with the tools you need to understand marketing and make sound marketing decisions.

Content

STRATEGY

Marketing
1 - Strategy Is Making Choices
2 - How Apple Raises Competitive Barriers
3 - The Danger of Straddling
4 - What Trader Joe’s Doesn’t Do
5 - First Movers versus Fast Followers
6 - When Netflex met BlockBuster
7 - Anticipating Your Rival’s Response
8 - Why Did Disney Buy Pixar
9 - The Diversification Discount
10 - Forward and Backward Integration
11 - Mergers and Acquisitions—The Winner’s Curse
12 - Launching a Lean Start-Up

OPERATION

13 - The Power of Superior Operations
14 - Leaner, Meaner Production
15 - Refining Service Operations
16 - Matching Supply and Demand
17 - Rightsizing Inventory
18 - Managing Supply and Suppliers
19 - The Long Reach of Logistics
20 - Rethinking Your Business Processes
21 - Measuring Operational Performance
22 - Keeping an Eye on Your Margins
23 - Leveraging Your Supply Chain
24 - Reducing Risk, Building Resilience

Finance and Accounting

25 - Accounting and Finance—Decision-Making Tools
26 - How to Interpret a Balance Sheet
27 - Why the Income Statement Matters
29 - Common Size, Trend, and Ratio Analysis
30 - Cost-Volume-Profit-Analysis
31 - Understanding the Time Value of Money
32 - The Trade-Off Between Risk and Return
33 - How Investors Use Net Present Value
34 - Alternatives to Net Present Value
35 - Weighing The Cost of Dept and Equity
36 - How to Value a Company’s Stock

ORGANIZATIONAL BEHAVIOR

37 - Achieving Results in Your Organization
38 - The Value of Great Leadership
40 - The Art of Effective Communications
41 - The Motivation-Performance Connection
42 - Winning with Teamwork
43 - Coaching—From Gridiron to Boardroom
44 - Understanding Power Relationships
45 - Handling Workplace Conflict
46 - Ethics And the Bathsheba Syndrome
47 - Leading Real Organizational Change
48 - Lifelong Learning for Career Success

MARKETING

49 - What Is Marketing
50 - How to Segment a Market
51 - Targeting a Market Segment
53 - Identifying Sources of Sales Growth
54 - Deriving Value from Your Customers
55 - Creating great customer experiences
56 - The Tactics of Successful Branding
57 - Customer-Focused Pricing
58 - Marketing Communications That Work
59 - The Promise and Perils of Social Media
60 - Innovative Marketing Research Techniques

New orientations

How much money
Sales in a small business
The goals of Business
Time

Screenshots

The Complete Strategy Core Courses | Real Case Studies-2022 - Screenshot_01The Complete Strategy Core Courses | Real Case Studies-2022 - Screenshot_02The Complete Strategy Core Courses | Real Case Studies-2022 - Screenshot_03The Complete Strategy Core Courses | Real Case Studies-2022 - Screenshot_04

Charts

Price

The Complete Strategy Core Courses | Real Case Studies-2022 - Price chart

Rating

The Complete Strategy Core Courses | Real Case Studies-2022 - Ratings chart

Enrollment distribution

The Complete Strategy Core Courses | Real Case Studies-2022 - Distribution chart

Related Topics

4763940
udemy ID
7/3/2022
course created date
7/11/2022
course indexed date
Bot
course submited by