Digital Marketing For Music Marketing: Part Music Business

Music industry & music business success with music marketing & music promotion: YouTube, branding, ads, TikTok

4.00 (107 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

Understand how to promote your music as an independent musician

Learn from real examples by a fellow musician

Use social media to get exposure

Know how to raise money for your music

Overview of major music marketing strategies

Why take this course?

This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies.

The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of.

Includes my 200-page business productivity book to help you produce more and better work.

WHAT TO EXPECT FROM THIS MUSIC MARKETING COURSE

Don't expect to become a star overnight. The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course.

Best of luck!

NEW COURSE ADDITION: TIKTOK FOR MUSIC

TikTok is a new social media platform that is very popular for musicians. It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME

What really sets this music marketing course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.

You can also get my help and advice any time! Start discussions and message me with private questions about the music business or music marketing. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your music marketing and music industry expertise, and that you have completed a certain number of hours of instruction in music marketing.

MONEY-BACK GUARANTEE

This music marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

Content

Music marketing course introduction

Music marketing course introduction and warm welcome

Subtitles, video quality, your certificate, tips on watching & common course Q&A

Basic YouTube marketing for music

YouTube marketing high-level overview

Best long-term strategy for high-growth on YouTube

Tip for using cover songs to grow on YouTube

Krannaken YouTube case study

Setting up your YouTube channel for beginners

Section introduction for creating a new YouTube channel

Creating a bare new channel

Adding channel art for your channel

Uploading your first video

Going live with your first video & setting the featured video & channel trailer

Doing keywords and recommendation strategy example

YouTube ads to promote your music

YouTube ads section introduction

Creating your YouTube ads (formerly AdWords) account

Starting our first video ad

Understand the different YouTube ad formats

Setting your budget

Bidding strategies

More to choosing location than you think

Starting with ad groups

Stealing views from competitor's videos with placements option

Adding your video to the ad

Targeting demographics

Target audiences

Choosing content where your ad will appear

Choosing keywords

Few last considerations before saving the ad

Ad setup conclusion

Creating beautiful YouTube thumbnail images for free with Canva

Canva for creating beautiful original images for YouTube

Beginning to create your YouTube thumbnail

Branding and marketing using the Thumbnail while continuing to design

Adding text and more branding images to the YouTube thumbnail

Adding arrows to make the video pop more

Where to get royalty free images to use for your YouTube thumbnail

Soundcloud - my take

Soundcloud - I'm stirring up controversy

Website for a musician

Case study of a website

What technology to use to create your website and should you do it yourself?

Finding a good domain name

Other social media for musicians

Brief social media strategy overview

Supporting yourself as a musician and eventually becoming wealthy

NEW: Patreon for musicians to raise money

Becoming a music teacher locally and dominating

Getting the most out of music distribution sites

Creating and selling merchandise

YouTube monetization for musicians

Spotify

Introduction to TikTok marketing for music

First thing after you create a TikTok account

Importing your friends to build up an initial audience

How to use the community and resources of this course to get promoted on TikTok

What to expect when you are just starting out

Using TikTok hashtags

Example how I find many good hashtags and use them

Results of posting 24 hours later - 200 views!

Networking, commenting, liking

Joining TikTok challenges and trending hashtags

Influencer marketing for Fiverr what when it is too early

The network of your social networks

Older video but still useful advice

Importance of being active locally

Conclusion

Course conclusion quiz

We are nearing the end of the course

Decisiveness: Start and stop planning & key to success from business literature]

Thank you for watching

Screenshots

Digital Marketing For Music Marketing: Part Music Business - Screenshot_01

Digital Marketing For Music Marketing: Part Music Business - Screenshot_02

Digital Marketing For Music Marketing: Part Music Business - Screenshot_03

Digital Marketing For Music Marketing: Part Music Business - Screenshot_04

Reviews

Gabriela

April 22, 2022

The examples are not great, the information is very redundant, it would be great if the topics were more summarized and straight to the point. I'm sure it contains some valuable information but for now I haven't learned much.

Ceax

January 22, 2021

I loved how straight to the point this course explained everything! The professor is very vivid and very persistent towards helping his students network inside these social media platforms! That means a lot! This course brings so much value but I was also looking forward for more videos coaching independent musicians so that they can keep up creating original music ignoring societies "standards" It's a deep topic that I would love to see in a future so that an original composer can never give up on creating original music and so that original music can be also accepted and monetized in todays living!

Jacek

August 1, 2020

Music is my hobby and while I don't intend to sell it, I find the contents of the course very informative in regard how to market your music.

Lilia

April 10, 2020

I am a good musician, however I don't have much business skills, and appreciate this course very much, which teach me so much great material. You don't know, what you don't know....until you know.

Luis

April 10, 2020

With this Course I got to know more ideas of how to monetize my Music, my Musical Knowledge and got a lot of inspiration to work on the promotion of these.

Ben

April 6, 2020

This is very much a course for musicians just starting out, however, Alex Genadinik goes to a lot of trouble trying to cover a lot of marketing topics. He is a good communicator and will reply when you message him which is reassuring. Well done.

Dustin

January 28, 2020

I haven't learned anything about marketing or good ways to generate fans like the marketing funnel . Also the interview quality was awful. I was really looking forward to learning some new ways to generate fans :/

Alexander

October 13, 2019

Loved the course! Before this, I had no experience in this kind of field. But, now I do! Thanks, Alex!

Kristie

April 8, 2019

Great course with a lot of helpful advice for advertising/marketing a band, or for yourself as a musician.

David

March 25, 2019

As a musician myself, I find that the instructor provides a fresh look at marketing and I am sure that this will enable me to find more success as a musician. Thank you Mr Genadinik. Most appreciated.

Kestas

February 20, 2019

This course is full of great marketing ideas for musicians . I implemented some ideas to my music marketing , which increased downloads by 55%. Thanks, great course.

Eva

May 19, 2015

Indeed, this was a great course. It was very interesting, and very helpful for me. After years of offering my help my spouse, he finally accepted my help with promoting his music. I have so many ideas, but didnt know where to start from. But now after this course, I feel more confident and looking forward to learning more, on marketing a musican, as I begin this music marketing.. thank you.

Maximillian

January 6, 2015

Course centers around an interview with a new (or unknown) musician. Neither the musician or the course presenter came across as an authority figure in the area of music marketing. I did give it two stars since there are a few nuggets that may be of use to brand new bands.

Gary

June 25, 2014

This course is interview/lecture style. The moderator interviews a struggling independent musician getting his opinions on how he markets his music. Note the word 'struggling'. Since the artist has met with varying degrees of success, there aren't a lot of take aways here, but there are a few. First, a lot of Indy artists record from home with cheap software and equipment. This is kind of like putting a nice diamond (their song) on an aluminum band. Quality can bother a lot of people and it's so easy to fix. There should be a section on producing quality audio as a prerequisite to your first sale. Second, the fan, and specifically getting that fan onto your email list, is of PARAMOUNT importance. Putting your music out there and getting it heard just doesn't work any more and it's where a lot of indy artists go wrong. Let's take an example: if you signed with a standard label, and you sold 10,000 copies of your song, you'd be in debt to that label and in danger of being dropped by that label. If on the other hand, you had just 1,000 rabid fans on your mailing list, with a couple of well written emails, you could easily sell your album to about 15% of that list (150 fans), putting $1,500.00 in your pocket. (More actually if the marketing is done properly it's more like 40-60% of your list). It can't be stated strongly enough - develop a mailing list of your fans as your FIRST strategy! Third, the sales platform you choose to push your music through makes a huge difference. Popular free sites like Bandcamp are fine for low end beginners, but sites like CDBaby offer a lot more, and are ranked higher by the search engines. You get what you pay for. Overall, the course missed the mark badly and didn't cover MANY vital topics like protecting your music, getting it evaluated for the proper demographic, developing an artist site, and so on. That said, this is really more of an 'ideas' course than anything really useful and there are a couple ideas worth listening to.

Coupons

Submit by	Date	Coupon Code	Discount	Emitted/Used	Status
-	6/27/2022	7B02DF43B7CCB9502029	100% OFF	1000/992	expired
-	7/2/2022	D288F5840574B61A7FF2	100% OFF	1000/891	expired
-	7/10/2022	5BC3658ACC793FE4EC37	100% OFF	1000/534	expired
-	7/28/2022	2A9625C50A475C5FCFA8	100% OFF	1000/563	expired
-	8/4/2022	8FCAF1823D19C121F299	100% OFF	1000/305	expired

Charts

Price

Rating

Enrollment distribution

Digital Marketing For Music Marketing: Part Music Business - Distribution chart