The Art of Storytelling: How to Connect with Audiences

You will learn how to create value stories for marketing, fiction, advertising, branding and leadership: Storytelling

4.25 (6 reviews)
Udemy
platform
English
language
Branding
category
37
students
3.5 hours
content
Sep 2022
last update
$49.99
regular price

What you will learn

You will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers

You will learn the different types of strategic stories used by big brands in advertising.

You will learn how the central story of a brand is created through storytelling.

You will learn the basic elements of storytelling for the creation of movies.

Description

In this Bey Atelier in Storytelling, you will learn to master this narrative tool to create stories of value that can drive a marketing strategy through advertising, copywriting, branding and corporate leadership. This course is based on my final master's thesis from the Autonomous University of Barcelona where I carried out extensive research on storytelling in the development of brands, companies and advertising.

This course is divided into 3 modules that will allow you to learn how storytelling works for marketing, advertising, brand development and the creation of fiction stories.


         MODULE I

In the first Module you will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers in an assertive way thereby influencing their actions. In adittion, you will learn how important storytelling is for marketing, understanding how emotion and persuasion are elements directly connected to stories.


      MODULE II

In the second module you will learn the different types of strategic stories used by big brands in advertising. Additionally, what drives the purchase intention in customers. You will learn how the central story of a brand is created through storytelling. The human attention process is essential to understand stories and you will learn about it in this module so that you know how audiences read our stories. On the other hand, you will learn about storytelling and learning so that you know how this narrative strategy allows students to capture and understand a greater amount of complex content. In addition, you will know what myths exist about storytelling so that you do not use it in the wrong way in your marketing strategies.

       MODULE III

Finally in the third module you will learn the basic elements of storytelling for the creation of movies. These are extra lessons from my Filmmaking and Screenwriting courses so that you understand how to go from an idea to a film script. A module where you will learn about the classic structure of 3 acts, the Tagline and logline concepts, semiotics and what are the different types of scenes regarding writing.


       "If you really want to learn to connect with audiences in the long term, you must learn to tell stories"


       Baudilio

Content

Introducción

Introducción

MODULE I

The Origin of Storytelling
Differences between the purposeful story (marketing story) and fiction story
The Importance of Storytelling
Fundamentals of storytelling
Creating Storytelling - 8 Rules
Emotion and Persuasion

MODULE II

Types of strategy stories used by large companies in advertising.
The Purchase Intention
Branding & Storytelling
Human Attention Process & Customers
Storytelling & Learning
Myths and Mysteries about Storytelling
The Raw Material to Create Brand Stories. Part 1
The Raw Material to Create Brand Stories. Part 2

MODULE III (Filmmaking /Screenwriting Lessons)

Tagline, Logline -& 3 Act structure
Semiotics
The Script Page
The different types of scenes in terms of writing.

Screenshots

The Art of Storytelling: How to Connect with Audiences - Screenshot_01The Art of Storytelling: How to Connect with Audiences - Screenshot_02The Art of Storytelling: How to Connect with Audiences - Screenshot_03The Art of Storytelling: How to Connect with Audiences - Screenshot_04

Reviews

Ana
August 24, 2022
Wonderful course. The teacher adequately explains the importance of storytelling and the impact on our daily lives and marketing, The course teached me how to tell good stories.

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4170996
udemy ID
7/8/2021
course created date
8/23/2022
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