Increase sales through testimonials

How to Use Testimonials to Open Doors to New Customers

3.70 (37 reviews)
Udemy
platform
English
language
Sales
category
instructor
17,189
students
1 hour
content
Aug 2022
last update
$19.99
regular price

What you will learn

Get expert testimonials easily

Use their testimonials effectively to increase your sales

Discover the best ways to get Testimonials

Tie any sales issue's solution to a testimonial

Description

What is the most important factor influencing prospects to buy your product or services?

Testimonials! Testimonials help us build Trust, then build Sales

By utilizing stirling testimonials (reviews or comments from your best clients) in text, audio and or video format in your social media, and various web properties, you change your sales pitch into an influential, unbiased third party endorsement for your services and product.

Good-bye Buyer Reluctance
Adding testimonials is probably one of the easiest ways to improve your conversions, and a good testimonial can produce more profitable results than most sales copy you could write.

Three Key Benefits include:

  • Shorten your Sales Cycle

  • Increase your Sales per Transaction

  • Increase your the price per unit sold

What makes testimonials so powerful as a selling tool?

  • Testimonials build trust. When your clients rave about the results your product/service has brought them, they're telling your prospects that you are the answer to their problem(s).

  • Testimonials aren't "salesy." Since reviews aren't in your "voice", testimonials stand out in your messages as candid and unbiased stories of what you are about.

  • Testimonials overcome skepticism. A good review convinces even your most negative prospect that your product or service does what you say it does -- and can work for them, too.

This course is fully supported by Michael Ballard and Scott Paton. It's the perfect course if you want more sales and happier customers/clients by attracting the best prospects through the best use of testimonials.

We guarantee it!

Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.

Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest (an American broadcaster) gets paid to promote Ford products. Companies that pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence.

Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated, "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements.

In this Udemy Testimonial Secrets course, you will learn:

  1. How to find the perfect testimonial for your product or service

  2. The best way to gather highly valuable testimonials for your product or service so your prospects are dying for more

  3. How to go about properly editing your testimonials so that they look professional

  4. A whole list of testimonial strategies that will get you massive results straight away.

And a whole lot more.

With a 30 day money back guarantee, if you're not getting the results I'm promising you then the refund is yours, no questions asked. You have absolutely nothing to lose and everything to gain.

Content

Introduction

Introduction to What are Testimonials? How do they impact sales?
Your Instructor
Introduce Yourself What do you do in your work?

How To Get Good Testimonials

Introduction
Key Questions You Must Ask!
Ask But: First make notes
Summary
Testimonials

How To Make Good Testimonials

Introduction
Ask Permission
Testimonial Checklist
Testimonials: What to get in them and leave out of them!

Effective Strategies for Increasing Sales With Testimonials

Introduction
Your Style
Types Of Testimonials - Written
Types Of Testimonials - Audio
Types Of Testimonials - Video
Types Of Testimonials - Picture Quote
Summary
What type of Testimonials are there?

Testimonial Placements

Introduction
Location on your Website
Video Brochure
Email - Signature FIle
[Activity] Make a Testimonial
Summary
Where should I use a testimonial?

Conclusion

Help Your Fellow Students
What successes have you had using Testimonials? Please share

Resource Section

Written Testimonials
The Picture Testimonial
Video Testimonials
Slide Show Power Point Testimonial
Help you write your Testimonial
A favourite quote
Using WhatsAPP to capture Testimonials

Screenshots

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Reviews

Lee-Ann
June 26, 2018
I found this course to be very encouraging and I was able to ask for testimonials from my clients for each service call I encounter.
Claudiu
November 5, 2017
This is one of the best courses I took for help growing my online business from scratch. Definitely the testimonials are a very efficient way to drive more sales and increase the online presence of your business...
Allan
April 11, 2017
Good info. A bit too much "talking head". Presentation a little rough at points. Overall - good value.
Tanya
May 26, 2016
The delivery of all Michael H Ballard's teachings is always simple, effective, easily related to and retained. With the insight Michael provides in this course, students will learn how to confidently and effectively seek and obtain positive testimonials to help propel them in their respective careers.

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745148
udemy ID
1/28/2016
course created date
11/20/2019
course indexed date
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