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☑ To find your communications purpose, narrative and more
☑ To learn RPIE by the end of the course so you can effectively Research, Plan, Implement and Evaluate your programs/campaigns.
☑ To put together your own communications plan and toolkit
☑ To give students practical exercises, resources, tools and other information to reach understanding and achieve tangible results and streamlined processes
At Hourglass Media, we believe everyone has a story. We also believe that anyone has the capability to tell stories with pride, grace and authenticity.
But... The bottom line is: All of us are busy with our professional and personal lives. Many of us have exponential goals and not enough time in the day to chase after them. That’s where this course comes in. We aim to give you practical and tangible knowledge to arm yourself with the most impactful way to tell your PR story like a pro -- with your time constraints and other interests in mind.
This course is taught by an experienced APR (Accreditation in Public Relations) professional. "The Accredited in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective and sound professional judgment." - Universal Accreditation Board
By the end of this course (in 50 short lectures), you will gain confidence in your abilities and may even decide to study certain components further. This course's goal is to teach you PR principles for immediate application into business and communications goals/objectives.
Our four attainable objectives to reach that goal are:
OBJECTIVE 1: To find your communications purpose, narrative and more.
OBJECTIVE 2: To learn RPIE by the end of the course so you can effectively Research, Plan, Implement and Evaluate your programs/campaigns.
OBJECTIVE 3: To put together your own communications plan and toolkit that you can use right away.
OBJECTIVE 4: To give students practical exercises, resources, tools and other information to reach understanding and achieve tangible results and streamlined processes.
Who is this course for?
This course is for anyone who wants to craft a communications strategy that actually shows results at the beginner level. You could be an entrepreneur, nonprofit communicator, future influencer, someone aiming to climb the corporate ladder, anyone. The RPIE process can be applied to any communications effort you face. (Please note: This course isn't for someone at the intermediate and expert levels of communications fields.)
So, pour a large cup of coffee and join us for this course -- with a touch of popular culture references and behind-the-scenes stories. We can't wait for you to join us!
Welcome To The Course!
What You Can Expect
The Importance of Your Narrative
Exercise 1: What's Your Story?
Examples to Aid In Your Journey
Chapter 1 Level-Up Bonus!
What is Public Relations?
OVERVIEW: The Case for PR
Defining Public Relations
The History of the PR Industry
The Convergence of PR, Marketing and Advertising
What is RPIE?
Chapter 2 Level-Up Bonus!
OVERVIEW: The Importance of Conceptual and Applied Research in Public Relations
Identifying the Problem
Exercise: Research Methods Worksheets
EXERCISE: Which Research Method Will Work Best For You?
Chapter 3 Level-Up Bonus!
OVERVIEW: Using Research To Craft Your Strategies, Tactics and More
Goal Setting and SMART Objectives
Audience Insight: Knowing Your Publics
Creating Your Own Communications Plan
The Importance of Strong Writing
Chapter 4 Level-Up Bonus!
OVERVIEW: Putting Your Plan Into Motion
Types of Tactics and Activities
Social Media Best Practices
Timetables and Task Lists
Budget and Materials
Chapter 5 Level-Up Bonus!
OVERVIEW: Measuring Your Communications Efforts’ Effectiveness
Types of KPIs, Return on Investment and Return on Expectations
Chapter 6 Level-Up Bonus!
Other PR Considerations
OVERVIEW: What Else Should You Know?
Ethics and Law
Diversity and Inclusion
Chapter 7 Level-Up Bonus!
Putting It All Together
OVERVIEW: Creating Your PR Toolkit
Tools To Use
Recommended Readings and Resources