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English

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Public Relations

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Telling Stories Through A Holistic Public Relations Approach

Practical Applications to Craft Your Own Communications Narrative, Plan and Toolkit From An Accredited PR Professional

4.50 (1 reviews)

Telling Stories Through A Holistic Public Relations Approach

Students

5.5 hours

Content

Aug 2019

Last Update
Regular Price


What you will learn

To find your communications purpose, narrative and more

To learn RPIE by the end of the course so you can effectively Research, Plan, Implement and Evaluate your programs/campaigns.

To put together your own communications plan and toolkit

To give students practical exercises, resources, tools and other information to reach understanding and achieve tangible results and streamlined processes


Description

At Hourglass Media, we believe everyone has a story. We also believe that anyone has the capability to tell stories with pride, grace and authenticity.

But... The bottom line is: All of us are busy with our professional and personal lives. Many of us have exponential goals and not enough time in the day to chase after them. That’s where this course comes in. We aim to give you practical and tangible knowledge to arm yourself with the most impactful way to tell your PR story like a pro -- with your time constraints and other interests in mind.

This course is taught by an experienced APR (Accreditation in Public Relations) professional. "The Accredited in Public Relations (APR) credential is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective and sound professional judgment." - Universal Accreditation Board

By the end of this course (in 50 short lectures), you will gain confidence in your abilities and may even decide to study certain components further. This course's goal is to teach you PR principles for immediate application into business and communications goals/objectives.

Our four attainable objectives to reach that goal are:

  • OBJECTIVE 1: To find your communications purpose, narrative and more.

  • OBJECTIVE 2: To learn RPIE by the end of the course so you can effectively Research, Plan, Implement and Evaluate your programs/campaigns.

  • OBJECTIVE 3: To put together your own communications plan and toolkit that you can use right away.

  • OBJECTIVE 4: To give students practical exercises, resources, tools and other information to reach understanding and achieve tangible results and streamlined processes.

Who is this course for?

This course is for anyone who wants to craft a communications strategy that actually shows results at the beginner level. You could be an entrepreneur, nonprofit communicator, future influencer, someone aiming to climb the corporate ladder, anyone. The RPIE process can be applied to any communications effort you face. (Please note: This course isn't for someone at the intermediate and expert levels of communications fields.)

So, pour a large cup of coffee and join us for this course -- with a touch of popular culture references and behind-the-scenes stories. We can't wait for you to join us!


Content

Introduction

Welcome To The Course!

What You Can Expect

The Importance of Your Narrative

Exercise 1: What's Your Story?

Examples to Aid In Your Journey

Chapter 1 Level-Up Bonus!

What is Public Relations?

OVERVIEW: The Case for PR

Defining Public Relations

The History of the PR Industry

The Convergence of PR, Marketing and Advertising

What is RPIE?

Chapter 2 Level-Up Bonus!

Research

OVERVIEW: The Importance of Conceptual and Applied Research in Public Relations

Identifying the Problem

Research Methods

Exercise: Research Methods Worksheets

Research Tactics

EXERCISE: Which Research Method Will Work Best For You?

Barcelona Principles

Chapter 3 Level-Up Bonus!

Planning

OVERVIEW: Using Research To Craft Your Strategies, Tactics and More

Goal Setting and SMART Objectives

Audience Insight: Knowing Your Publics

Creating Your Own Communications Plan

Branding Toolkit

The Importance of Strong Writing

Chapter 4 Level-Up Bonus!

Implementation

OVERVIEW: Putting Your Plan Into Motion

Communications Theories

Types of Tactics and Activities

Media Relations

Social Media Best Practices

Timetables and Task Lists

Budget and Materials

Chapter 5 Level-Up Bonus!

Evaluation

OVERVIEW: Measuring Your Communications Efforts’ Effectiveness

Types of KPIs, Return on Investment and Return on Expectations

PESO Chart

Final Analyses

Chapter 6 Level-Up Bonus!

Other PR Considerations

OVERVIEW: What Else Should You Know?

Crisis Communications

Ethics and Law

Technology

Diversity and Inclusion

Chapter 7 Level-Up Bonus!

Putting It All Together

OVERVIEW: Creating Your PR Toolkit

Daily Practices

Tools To Use

Recommended Readings and Resources


2471328

Udemy ID

7/22/2019

Course created date

4/11/2021

Course Indexed date
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