Tapping Into The Power of Inspired Marketing

Learn a More Natural Approach to Marketing that Feels Comfortable, Genuine, and Most Importantly, is Effective.

4.45 (27 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
Tapping Into The Power of Inspired Marketing
285
students
2 hours
content
Nov 2020
last update
$39.99
regular price

What you will learn

What Inspired Marketing is and how it differs from Traditional Marketing.

6 Steps to help you tap into Inspired Marketing Ideas to market your business.

How the motivation and intention behind your marketing can make all the difference.

What Inspired Target Marketing is and how to use it in your business.

How to use Inspired Copywriting to write the perfect copy to market your programs and services.

How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.

How using the concept of Inspired Selling can totally transform how you feel about selling your services.

Why take this course?

Do you hate marketing that feels manipulative?


Are you tired of feeling like your marketing has to persuade or manipulate people if it's going to be effective?


Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?


Does it feel out of integrity and make you want to avoid marketing all together?


Or, maybe you find yourself...

  • Getting overwhelmed trying to keep up with all the latest marketing trends.


  • Doing what you think you need to do to market yourself, only to find it doesn't work.


  • Struggling with writing marketing copy


  • Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.


I'm here to tell you there is another way.

Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).


I've also run my own marketing coaching, consulting, and training business for more than 20 years.


And, I almost left that business because of marketing.


A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.


That's when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies.


I’d like to introduce you to something I call Inspired Marketing.


In this course you'll learn:


  • What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration


  • The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)


  • The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business


  • How the motivation and intention behind your marketing can make all the difference


  • What Inspired Target Marketing is and how to use it in your business


  • How to use Inspired Copywriting to write the perfect copy to market your programs and services


  • How to use something I call The Marketing Copy Tree to help you write copy more easily


  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies


  • How to use Inspired Marketing Strategies and Tactics


  • How using the concept of Inspired Selling can totally transform how you feel about selling your services


If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!


Screenshots

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Reviews

Ken
February 3, 2020
I'm sorry, I liked Ms LaChusa and I really want to find reasons to like this course. But, for me, it was too much talking, too little revelation, no real examples, and maybe, in the end, just too obvious. A case study where she actually helped a real business (think TV show, "The Profit") would have been far more instructive and far more interesting. Instead, the course felt like 4 hours on a shrink's couch.
Sparrow
June 18, 2019
So far this is exactly inline with my business goals. My business is all about inspiring others and creating dynamic relationships with customers and cooperatives.
Kaarne
March 21, 2019
Very good course, and nicely complements the Inspired Business course. I would have liked more interactive assignments, but otherwise a great course!
Kevin
May 18, 2018
The course has provided me with valuable perspective regarding the intent, development, and execution of marketing plans and methods. What drove me to give the course five stars is that the content looks into the foundation of your business and its motivations, which in turn challenges me to think critically about what products and services I am offering and why consumer should be motivated to choose my business to fulfill their wants and needs.
Joanie
April 28, 2018
Debbie's own sincerity and expertise shine through more than ever in this new course. She has a way of framing things so that they really "hit home".
Jim
April 14, 2018
Very practical, doable approach to marketing that enables you to find your own voice, and be true (not only to the marketplace) but to yourself as well.

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1623946
udemy ID
3/31/2018
course created date
11/22/2019
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