International B2B Trade Shows Management

Market research, sales and marketing strategies to increase export, sales team training for events participation

4.20 (54 reviews)

Udemy

platform

English

language

Sales

What you will learn

Prioritize market entry decisions based on extensive market research

Plan and participate successfully to international B2B Trade Shows

Plan and prepare marketing and communication materials for the B2B Trade Shows

Boost sales staff performance on the trade show floor

Discover trade shows visitors’ profiles, needs, and objectives

Why take this course?

Are you a producer deprived of a high percentage of profits for the benefit of traders and importers?

This is a chance for you to learn how to find a more profitable market for your products/services and present your solutions with confidence and professionalism in order to attract more suitable partners on new markets by exhibiting in international trade shows.

Are you a sales or marketing leader who want to improve your team’s performance on the trade show floor?

Designed for management, sales, and marketing professionals this course will walk you through how to research, plan and execute successfully a trade show participation project, what marketing tools to use, and how to train your staff.

Are you someone who wants to develop new skills related to international trade show participation?

If you are taking this course without having a company and a product in mind I encourage you to pick a company you would like to work for and do the research, planning, and preparing for a market you consider opportunistic for that company and later use your work to get an interview with them. Practicing will help you become confident and rely on your newly acquired skills.

By the end of this course, you will be able to research new market opportunities, plan and participate in a B2B trade show, plan and prepare the marketing strategy for the event, develop the right behavior on the trade show floor.

What does this course cover?

Market Research – Learn how to research the market you want to enter by investigating competitors, local producers, similar solutions on the market, consumers, and potential customers.
B2B Trade Show Planning – Planning is the key to success! Learn how to select the right trade show, set goals, select the team, create a budget, and organize the booth.
B2B Trade Show Communication and Marketing Plan – Learn the communications and promotional materials you need to prepare for the Trade Show participation.
B2B Trade Show Sales Team – Study the team business behavior on the trade show floor and learn about the visitors’ profiling.

This course is not for you if you are an expert in marketing: market research, trade shows, communication, promotional materials, and business development strategies.

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Reviews

Tengku

December 21, 2023

The course is more about companies deciding to participate in events rather than from an organiser's perspective. The volume could be higher. I have to repeat multiple times because i couldnt hear well

Bhapapath

February 23, 2022

THIS IS A TREASURE GUYS! Very insightful from the industry with so many logical actionable steps for scattered mind like me! It is a little bit like going through an little internship with this lady. Very fun, useful and practical! I hope to learn more about what you do with your Japanese expo though.

Abigail

August 4, 2021

I enjoyed the class, took a lot of notes, and learned new information from this course. I believe that some material was outdated because of the date this class was created, so there is room for improvement. Nevertheless, I believe it was worth attending.

Cristina

March 2, 2018

My company exports leather products and this course seems fitted to our needs so far. It is well explained in simple concepts.

Andy

February 21, 2018

This coarse seems very basic so far and seems to focus on market expansion into additional countries without speaking of about actual trade show interactions with customers. The subject matter is very broad.

Crystal

January 30, 2018

The course so far seems to be very specific to countries marketing abroad- especially in the EU. The class description leads one to believe that the class is more broadly applicable to B2B marketing and trade shows. A lot of the discussion on market research seemed centered on B2C rather than B2B and especially B2C in the EU.

Parham

January 26, 2018

Market research could be explained in separate course as it is not fully relevant to exhibition management. In order to engage participants in course, it is better to abstractedly explain the utilization of market research in exhibition selection and leave it to later after explanation of exhibition process. More example, specially in filed of pure industrial B2B will be really helful. SWOT analysis was not explained in complete and in detail. This is very important tools, but for people who are not familair with that, such shallow explanation would make them confusing.

Francesca

January 7, 2018

A great course to learn or strengthen your knowledge on how to organize a trade show and consider all aspects involved.

Roxana

November 19, 2017

The most useful thing from this course was the Trade Show Report lecture as I managed to improve our company reports with a more advanced tool. I wish I had it years ago as it would have been very beneficial in tracking and recording better our Trade Shows performances.

Stan

November 13, 2017

I love it ! It is easy to understand and presented in a warm style. It helped me realise some of our mistakes that can be improuved.

Mihaela