Strategic Pricing

ARE YOU PLANNING TO LAUNCH ANY NEW PRODUCT IN THE MARKET AND DON'T KNOW OR UNDERSTAND HOW TO SET THE PRICE?  DO YOU WANT TO SET A PRICE FOR YOUR PRODUCT BASED ON THE PRODUCT'S PERCEIVED VALUE TO THE CUSTOMER?  Here is a Solution for all your questions regarding pricing.  This course teaches you all the basic and advanced concepts about how a product should be priced.

The main principle on which 'Strategic Pricing' works is that it believes that people usually make buying decisions based more on psychology than on logic. Also, based on the customer's psychology, it is not necessary that what may be perceived as most valuable by the customer, may also be highly-priced or most expensive to produce.

Who Should Enrol in this course?

Anyone who is interested in learning about markets, products and pricing, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill.  This course is very relevant for Management Personnel of any organization in manufacturing sector.

Why Should You Enrol in this course?

After enrolling and learning this course, you can understand the four elements of marketing mix, namely: product, price, promotion and place are related with each other.  It teaches you to understand the relationship between these 4 elements and fix the price of a product.

What you will learn from this course?

You will learn the following from this course:-

• Define Price.

• Explain what is Strategic Pricing

• Explain what is meant by Value.

• Describe the Different Kinds of Pricing of Product.

• Explain Various Methods of Fixing Price.

• Explain Various Types of Pricing Models.

• Explain what is List Price.

• Describe the Steps for Developing Pricing Strategy.

• Explain Types of Pricing Objectives.

• Explain what is meant by Price Sensitivity.

How is this course structured?

This is a comprehensive course which teaches you all the basic and advanced concepts of Strategic Pricing.

The entire course is divided into 05+ modules all in video formats. The course begins with an interesting introduction part which emphasizes the need to learn this skill and covers all the basic points. As the course progress various important and advanced concepts are also covered.

Real life examples and case studies are used to explain the advanced concepts and to make the course interesting. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.

What are the prerequisites for joining this course?

No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.

How you will get benefitted from this course?

This course gives you good in-sight about the steps for developing a pricing strategy which can be directly implemented in your organization.  You can also get benefitted in knowing how to use your competitor's knowledge in deciding the pricing strategy.