Strategic planning in tourism industry

The concept of strategic planning as well as knowledge of some of the key methods to identify and analyse opportunities

3.90 (80 reviews)

Udemy

platform

English

language

Strategy

What you will learn

Analyze tourism business environment, manage organizational processes and quickly react to the changing market environment

Recognize different components of strategic planning and to use acquired knowledge in the implementation of tourism company strategy and development of effective strategic leadership

Why take this course?

In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.

Reviews

Lina

October 11, 2023

The lecture was ok but no handout or e-book to share with students. I hardly understand what she or he said at times. Could we just have the e-book to read through, please. Cheers Lina

Abiodun

January 5, 2023

The course was an eye opener. It gave me more meaning to what TOURISM is in part because i believe i will still know more in the course of my further learning.

Rattanaphorn

November 25, 2022

Currently, I am interested in developing a tourism industry in the local area in order to increase the community members' income. I try to find what I should do in the beginning. Then, I find this course interesting in guiding me to develop tourism in the target area.