Brand Management & Building In 2022 | (Steps 1-6)

Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.

4.47 (114 reviews)
1 hour
Jun 2022
last update
regular price

What you will learn

How to build a brand which stands out in your market and connects with your target audiences emotions

How to develop simple and effective communication strategies to maximise your brand's advertising

Why certain brands succeed and others fail, allowing you to use your knowledge to ensure your brand is a success

What it takes to develop a beautifully designed brand identity, ensuring you are consistant across all relevant touchpoint

How to build a professional and trustworthy website for your brand, to inspire trust and credibility

How to market your brand using traditional and modern marketing methods, including how best to use social media


So you want to learn how to build a strategic brand which stands out in the market place?

A brand that captures attention, connects with customers emotionally and encourages brand loyalty.

Whether you’re an entrepreneur building a start up,

a business owner who wanting to take their brand to the next level,

or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,

this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.

  • Follow the exact same strategic framework top agencies use across the world to build brands people love.

  • Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.

  • Learn how to build incredibly accurate customer personas, and understand your customers to their very core.

  • Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.

  • How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term. 

  • Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.

If you want to discover the techniques, frameworks and processes to build a strategic & effective brand from scratch then this course is going to give you everything you need, and more!

Welcome to Strategic Brand Mastery.

The only step-by-step strategic branding course to guide you effortlessly through the process of building a powerful brand customers can connect with and love.

As we move through the program, we'll be taking action points and giving you guidance to build your brand step-by-step. Allowing you to set your brand up for success.

The first 6 steps the course is a specifically designed to set a solid foundation for your brand.

Giving you everything you need to build a strategic brand in a simple and easy to digest manner.

Once you complete the first part of the course, you will be directed to the second stage of the program (the final 6 steps).

At the end of the full program, you'll have a wholesome brand you love (and your customers will love even more).

This course has just been officially released on Udemy after helping hundreds of business owners, designers and entrepreneurs over the past few years.

I look forward to seeing you very soon.

Scott Adam Lancaster


Brand Management & Building In 2022 | (Steps 1-6) - Screenshot_01Brand Management & Building In 2022 | (Steps 1-6) - Screenshot_02Brand Management & Building In 2022 | (Steps 1-6) - Screenshot_03Brand Management & Building In 2022 | (Steps 1-6) - Screenshot_04


Branding Framework

Course Introduction
Branding Framework

Purpose & Vision

Brand Purpose
Brand Vision

Mission & Values

Brand Mission
Brand Values

Audience Analysis

Brand Positioning
Audience Analysis

Competitor Audit

Competitor Analysis

Positioning Strategy

Positioning Strategy

Brand DNA

Brand Archetype
Brand Voice Development

Brand Naming

Name & Slogan Development
Key Checks & Domain
Tagline Creation
Brand Promise

Brand Story

Master Copywriting
The Psychology of Brand Story
Telling Your Brand Story

Brand Identity Creation

Introducing Visual Expression
Building Your Brand Identity
Colour Palette Creation
Choosing The Right Fonts
Story Telling Imagery
World Class Branding Example
Find The Best Designer

Brand Presence

What is Brand Presence
The Perfect Website
Choosing Your Website Platform
Social Media Presence
The Power of Print

Marketing Strategy

Masterful marketing
Thank You For Completing This Course


June 8, 2022
The simplicity of approach in communication is what I have been looking for. However, the volume of the audio is not quite as expected even when I raised my system volume to the highest.
June 4, 2022
This is so clear, concise and well explained! I had to pause the video atleast 50x because there are so many golden nuggets word for word and that was only the first module! Incredible job Scott thankyou!
May 25, 2022
Very easy to follow compared to other courses that I've taken up. Great resources and it helped me a lot in crafting our Brand Guidelines.
April 26, 2022
Very helpful in learning the foundations of creating a successful brand. Looking forward to jumping into steps 7-12. Thanks, Scott!
February 1, 2022
I am so glad I found this course. The explanations are clear and the concepts are easily applied to real-life situations.
January 14, 2022
Great, in-depth course that demystified the branding process. I especially enjoyed developing my company values & target audience. Looking forward to part two!
September 19, 2021
Ich kann natürlich jetzt noch nicht viel dazu sagen. Bisher stört mich lediglich der eher leise gehaltene Ton. Ich musste mir Kopfhörer holen. Ansonsten bis jetzt sehr informativ. Ich hoffe, meine Erwartungen werden erfüllt.
August 12, 2021
It is very helpful for beginners. Either I would like to know more details and samples for brand mission. As it is not clear for me until now
July 24, 2021
WOW! I learned a lot from this course, my whole perspective has changed about branding, I'm really can't believe this course is for free. I'm really recommended anyone who wants to learn how to do branding right or improving his existence branding to take this course - all the steps (1-12).
July 16, 2021
I love the presentation of the information, the instructors style makes for a very well flowing course and he keeps it very structured so it is easy to follow.
July 16, 2021
I am halfway through and already loving the course. There's lots of valuable information and I am learning so much about branding! 5 stars!
July 13, 2021
The compact structure of the course makes it very easy to follow as you are not drowned with information. I have learnt a lot and I am excited to continue on to the follow up course.
July 12, 2021
I have taken many branding courses and this one is a breath of fresh air. The instructor offers fresh and new ideas to implement into the branding of your business, very insightful.
July 6, 2021
The structure of this course makes it super easy to follow it is great! Would certainly recommend it to anyone entering the business world.
July 5, 2021
This course helped me find the perfect name for my new brand and I am so happy with it! The instuctor's way of teaching is easy to follow and understand. I would definitely recommend this course to anyone struggling for an effective name.



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