Storytelling For Business Branding

Personal & corporate brand storytelling. Storytelling for persuasion! Use storytelling to make impactful arguments.

4.65 (140 reviews)
Udemy
platform
English
language
Other
category
instructor
27,024
students
4 hours
content
Mar 2024
last update
$59.99
regular price

What you will learn

Learn to create imagery in that inspires emotion

Tell emotion-inspiring, memorable stories that leave a lasting impact on your audience

Storytelling for a job interview

Tell your corporate story better

See how I create unique imagery in poetry

Persuade better from now on by telling convincing stories that go beyond just the facts

Description

Learn storytelling in two ways:

1) The traditional story arch and all the important story elements

2) Create creative imagery with your writing and vocal presentation that inspires emotions in your audience, becomes memorable, and leaves a lasting and impactful lesson and impression.

USE EMOTIONS FOR PERSUASION

People make decisions emotionally much more than logically. That's why great storytelling is about painting a picture in someone's mind and making them see things your way. In this course, you'll learn how to create imagery with your writing and make people see your vision in addition to responding to facts and figures.

USE STORYTELLING IN THESE SETTINGS

  • Impress at a job interview

  • With corporate team-building

  • Help people know you better in personal relationships

  • Create better business presentations

  • Storytelling using video

  • Make more convincing arguments that have true emotional appeal

  • Tell your personal brand story

  • Tell your corporate brand story better

  • Use storytelling and imagery in creative writing like songs or poems

FILLED WITH STORYTELLING EXERCISES AND OPPORTUNITIES TO PRACTICE

Many of the videos give you a chance to create your own stories and compare them with how I'd write them. This makes the course more interactive and helps you test your own storytelling.

I made this storytelling course to be immediately applicable and practical, so don't just learn the storytelling techniques in this course, but also practice them in the course exercises and in your professional writing. You'll become great through practice.

DIFFERENT STORYTELLING MEDIUMS: TEXT, VIDEO, AUDIO, PRESENTATIONS

Learn how to adjust your stories for different medium ranging from YouTube videos to in-person job interviews to writing. Today, we share our stories in so many ways: video, audio-only formats, text, PowerPoint presentations, and even animations. Even video alone can range from under-60-second clips to 5-minute clips to full movies.

The different mediums necessitate that we must be able to change our story format seamlessly while still communicating our story message. For that, we must have crystal clear focus on what we must communicate in our storytelling, and create that imagery to help our audience connect logically and emotionally.

CORPORATE BRAND STORYTELLING

Many corporate brands have cheesy-sounding stories that are not only not-too-believable, but feel disingenuous. That defeats the purpose of working on your storytelling, and actually backfires.  Such storytelling errors are also very difficult to catch because your clients don't come to you to say that your brand storytelling turned them off.

In this course, we'll focus on sensitive and realistic storytelling that will resonate with your clients, and win over their hearts in addition to their minds.

STORYTELLING FOR YOUR PERSONAL BRAND AND CAREER

Throughout your career, you'll portray yourself in a certain way: as a quick learner, an honest person, a good teammate, etc. There are many traits that you can choose to include in your personal brand. In this course, we'll also go over how to portray yourself the way you want to be seen by peers and co-workers.

Invest in your future. Enroll today.


Content

Introduction and welcome

Introduction to storytelling and persuasion

Story structure

Story structure at its basic elements
Character building in your story
EXERCISE: Let's take a boring story and give it human appeal
Exercise - let's build a story from scratch

Inspiring emotion in different ways - to make it memorable and relatable

Introduction to show-don't-tell for great imagery and persuasion
Show, don't tell in a job interview to help the interviewer see you at your best
More practice for show, don't tell
Show, don't tell - in creative writing and poetry

Voice tips to make your story inspire more emotion

Vocal elements to convey emotion and make the audience feel
Example of a professional storyteller and how he uses his voice

Creating your story

What makes a good story
Story medium
Planning for the medium and audience

Building stories

Corporate brand story
The case study story - one of the most effective tools for businesses & media
Personal story for an interview or at work
Tell a great first-impression story
Other kinds of story
Storytelling quiz

Recording equipment in case you will record a podcast or video

Section introduction - video and audio equipment to aid your storytelling
Five camera options to film your video
Microphones
Lighting and shadows
Improving lighting, background and shadows with better equipment

Presenting & Content delivery

Body language section introduction
Clothing and appearance

Fixing speech issues

What if you have an accent like I do
Parasite words in your speech - how to recognize and get rid of them

Storytelling when you are presenting

Section introduction
Creating an account in Google Docs so we can use Google Slides
Looking at templates in Google Slides
My evolution of bad designs
Picking royalty free and paid clipart options
Looking at templates in Canva
Customizing our design
Adding the beautiful cover slide to our presentation in Google Sheets
Starting to create a pretty slide for informational slides in Google Slides
Creating pretty bullet points
Animating slides
Using our new customized template
Fixing the bug you might have seen with an image underneath
How to make extra cool presentations that don't look like powerpoint
Next level for your presentations - storytelling with images to inspire
TEDx presentation guide
Presentations quiz
Advanced presentations quiz

Screenshots

Storytelling For Business Branding - Screenshot_01Storytelling For Business Branding - Screenshot_02Storytelling For Business Branding - Screenshot_03Storytelling For Business Branding - Screenshot_04

Reviews

Anakor
September 19, 2023
I think my personal best thing that has changed my writing and storytelling is the principle of SHOW don't TELL. Thanks for that
Dean
March 28, 2023
probably not as relevan to me. I was looking at receiving training on ho wto tell a story in a business proposal
Pearle
June 25, 2022
Very good content and I am looking forward to how the course unfolds. The thing that lets it down is the visuals. He talks about how important visual imagery is but the slides he uses are not good at all.
Tunde
May 18, 2022
His way of explaining how to make your presentation better wow me and moved me to another life. Thank you for this course
Mehrdad
April 27, 2022
The importance of storytelling can't be overstated. I learn from storytelling how to present who I am. thank you
Gonzalo
July 29, 2021
Muchas gracias Alex, tu curso me ha permitido mejorar el desarrollo de los storytelling que he tenido que preparar.

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3176064
udemy ID
5/27/2020
course created date
7/17/2021
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