Startups & Innovation: AB Testing Of KPI With Lean Start-UP

Learn To Grow Startups & Boost Innovation With The Lean Start-Up Methodology With KPI, Data, And Growth Metrics

4.28 (54 reviews)


3.5 hours


Jul 2021

Last Update
Regular Price

Unlimited access to 30 000 Premium SkillShare courses

What you will learn

Learn to create start-ups

Understand what to focus on to grow your start-up

Learn to use KPI (Key Performance Indicators) correctly

Modern start-up approach


1) Learn to start an innovative startup

2) Learn to identify the right factors that will catalyze growth

3) Use Google Analytics to monitor the correct metrics and KPI

4) Use that data and insight to focus on and fix the right things

5) Grow and succeed with your start-up.


Start-up and innovative businesses must focus on growth. Most entrepreneurs focus on money too quickly. But start-ups must focus on growth, which is why identifying the most important growth and engagement metrics is the most important part of starting an innovative new company. 


Everything in the course is up-to-date for this year.


All the tools in the course like Google Analytics are free. You won't have to pay for any additional tools or software after you enroll.


If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

Invest in yourself! Enroll today!


Startups & Innovation: AB Testing Of KPI With Lean Start-UP
Startups & Innovation: AB Testing Of KPI With Lean Start-UP
Startups & Innovation: AB Testing Of KPI With Lean Start-UP
Startups & Innovation: AB Testing Of KPI With Lean Start-UP


Start-up, growth, data, and KPI course introduction

Start-up, growth, data, and KPI course introduction

What is a start-up and what is not a start-up

Customer Development and Lean Startup methodologies for start-ups

How I validatedmy t-shirts

KPIs for Start-ups

Defining KPI and examples of KPI

KPI for a dating website startup

Google Analytics introduction to monitor your KPIs

Introduction to Google Analytics

CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example

User navigation flow in Google Analytics

Quality of the traffic and secondary metrics in Google Analytics

Net promoter score and KPI

Start-up customer onboarding

Introduction to customer onboarding

Udemy onboarding example

KPI of SERP and conversion

KPI of SERP and conversion

Title copywriting - theory

Examples of improving the headline for a website

Four product title examples walk-through to grab attention and boost sales

Effective subtitle that reinforces the sales message

Subtitle examples

More subtitle examples

Comparing our work to existing titles/subtitles & your exercise

Product descriptions that work by triggering the right buyer emotions

Product descriptions examples

Promo video to boost sales

How to create an effective sales video

Example of a sales video for your ad

Sales script example for a video promoting an Ecommerce store

Building trust with your credentials

About us to boost sales with trust

Examples of good about us pages


Building trust further

Privacy policy

Contact and support page - customer support sells

Money back guarantee

Discounts and scarcity - your sales weapons to boost sales conversion KPI

How to use discounts to boost sales

Scarcity - learn to manufacture scarcity and get people to buy now

Fundraising for a start-up

Introduction to fundraising

How much money you need to raise

List of startup incubators

My experience and common entrepreneur mindset when it comes to raising money

WORKSHEET: New business expenses and calculating how much you need to raise

WORKSHEET: Existing business expenses and calculating how much to raise

Fundraising paths worksheet

Bootstrapping your business

Raising money from loans

Raising money from grants

Raising money from investors

Raising money from donations and crowdfunding


Bonus lecture


Kunj26 April 2021

its nice experiance but in 2nd part they are teaching about google analytics and it is after making an idea and good plan then after website and then after analytics. but its nice cource

Carolina4 January 2021

Great course! So far, I've learnt so much. The instructor is knowledgeable pleasant to listen to and includes modern business language without falling into the boring business lingo. The course includes several examples, extremely well explained and easy to follow. The sound and video quality are very good. This course is highly-recommended.

Venkatesh1 November 2020

This is not industry specific. Basics are explained well. Just one feedback for Alex; If you are not promoting anything else specifically other courses or your work on the lectures, please refrain from mentioning it every time you give us an example. We have come to the platform to gain valuable knowledge (promoted or otherwise). Since you are doing a great job let people learn more from the examples you give, even if it looks like promotion.

Lilia11 October 2020

This is very important course for me, answering many question, that I have during my personal business journey, good examples and explanation step by step removes lots of stress

Jacek11 October 2020

I have run into a couple situations where I had to do A/B testing and I'm finding this course very helpful. Lots of good stuff here.


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