Entrepreneurship Lessons That Will Change How You Think

Have an idea? Don't regret not pursuing it. It's more than possible.

4.15 (56 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
2,210
students
7 hours
content
Jul 2017
last update
$19.99
regular price

What you will learn

Students will have a comprehensive understanding of the finer details that go into running a business. Students will now know the series of simple steps it takes to create the best opportunity for success.

Description

Welcome to an online course that serves as an introductory course to the world of entrepreneurship. This packed curriculum will provide students a holistic perspective on the principals of successfully starting and running a business. The course emphasizes the mindset and self-understanding critical to any entrepreneurial endeavor, and the practical process of actually founding a business.

Unlike many course on the subject, Entrepreneurship: Start the Startup is taught by those living in the trenches of entrepreneurship. Steve Boerner and David Gritz, Founders of Hatch House Ventures co-teach the course and bring years of experience and lessons from past failures and successes. Hatch House Ventures a growing network of startup accelerators in partnership with higher education entrepreneurship programs.

The philosophy of the course revolves around practical application of the skills and processes discussed. With a youthful and high-energy twist on traditional introductory course content, the curriculum includes requirements calling for student application of critical skills and activities that guide students through both theory AND application.

Content

Section 1: Course Introduction and Entrepreneurial Mindset

What is Entrepreneurship?
Syllabus Overview
Course Introduction & The Entrepreneurial Mindset
How can you be successful in this course and AFTER this course?

Section 2: The Entrepreneurial Mindset, Creativity Process, & Terminology

Entrepreneurial Process
Types of Company Formations and General Overview
Small business vs. Entrepreneurial Growth Ventures
Creativity Exercises
How To Find (And Pick) An Idea
Mindset, Company Types, and Founder Examples
Terminology to Learn, Remember, & Apply

Section 3: Market Research, Segmentation and Customer Interviews

Customer Interviews and Market Research
Market Size & Segmentation
Market Research, Segmentation, & Customer Interviews
Try This- Three Stakes and Market Analysis

Section 4: Customer Problem and Solution

Identifying a Customer Problem & Solution
Customer Problem / Solution: Expanded Detail
Interview Case Study 1

Section 5: The Team

The Team & Competition

Section 6: Value Proposition & Competition

Value Proposition - Part 1/3
Value Proposition - Part 2/3
Value Proposition - Part 3/3
Interview Case Study 2

Section 7: Go to Market Strategy and Launch

Launching a Company

Section 8: Execution and Project & Financial Management

Execution & Project Management

Section 9: Sales, Marketing, Distribution

Sales & Marketing

Section 10: Startup Financials

Financials Overview for Startups
Estimating Your Startup Costs
Managing Cash Effectively
Your Money
Their Money

Section 11: Growth, Management and Improvement

Hiring the Right People
Hiring for Sustainability
Building Company Processes that Stick, Work, and Allow for Growth
Becoming a Great Leader

Section 12: Course Review & Final Presentation

Conclusion: Final Comments, Advice, and Insights

Screenshots

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Reviews

Daniel
September 13, 2017
Great online course! Really enjoyed the case studies. It was awesome hearing from passionate individuals about their lives. -Daniel
Jack
September 7, 2017
Great course, the introduction was really useful and explained in a way that most people should understand. A good background was given before the majority of the material was introduced.
Suryansh
September 7, 2017
Suryansh (Sury) Very Good Concepts and Delivery. However on a few videos there are some points where the camera remains running after your lecture is over and it captures some footage of you guys talking to the cameramen or unscripted comments etc.
Emily
September 7, 2017
Emily Bravo - I very much enjoyed the course and its topics. The videos are very entertaining and engaging. The breakdown of the topics is informational and easy to follow with valid understandable examples.
Richard
September 6, 2017
Hello, I'm Rich H. I really love the focus on actual introspection past just learning business lingo and management skills. The focus the course had on the entrepreneurial mindset was really motivating to give my all to the course.
Matthew
September 6, 2017
Matt Boccia I thought the course was super useful information wise, but the flow of the videos could be improved. I preferred the short burst videos versus the 35 minute ones because it was a lot to take in at once. Other than this the videos were extremely useful in getting me into the entrepreneurial mindset and have helped me see the world in a different more analytical view.
Emily
September 6, 2017
I really liked the two guests you add tell their stories and give advice from their mistakes. I think it gives a lot of perspective on situations we may find ourselves in -Emily
Javier
September 5, 2017
Javier Aguiar- I found the course to be very helpful for people trying to break into entrepreneurship. One thing I really thought was well executed was the importance of an entrepreneurial mindset, rather than entrepreneurship as a book definition. The mini "take action" style assignments were also super creative and definitely help in getting viewers to try and apply the knowledge they're learning. My favorite lecture was Section 3, Lecture 14 (Market Research). I was engaged throughout the entire lecture and it was extremely easy to follow and understand. Some notes/improvements I made throughout the course: Section 1, Lecture 1: The sound at the end cut out a few seconds early Section 1, Lecture 4: The background/side talk was a little distracting Section 6, Lecture 23 (Interview Case Study 2): It was hard to hear the guest speaking at points
Timothy
September 5, 2017
I thought it was a great course and served the purpose it was designed for. All the information was presented expertly and easily understood. I would highly recommend the course. -Tim
Sean
August 31, 2017
Sean This course was several things, but most importantly insightful. Having a two first hand accounts of two people who have been through the same struggle that everyone else is expiriencing when trying to first launch a business is critical. This roadmap to entreprenuership will serve as a useful tool to look back upon, as Mr. Boerner suggested, and will always be available to use. However to be completley honest there are a few "songs" scattered throughout, while the purpose was clearly to entertain, left a certain unpolished feel to a couple of the videos, they were clearly only done in one take. Other than, the course was well scripted and the pace was at a fast yet digestable length.
Aaron
August 30, 2017
it seems like i will have a good understanding of businesses and startups by the end of the course despite this being the only course i will have taken about those things
Sanan
August 17, 2017
This course is great to learn what entrepreneurship actually is... Thank you for sharing your knowledge with us
Mahmoud
August 12, 2017
this course is very useful and professor steve don't hesitate to ask him about any thing in this course thank you and best regard.
N
August 11, 2017
I like how they to host of this course gave me insights, I wouldn't think of myself. Which I think is super helpful for helping me understand what 'entrepreneurshipland' actually looks like from the inside. I recommend this for everyone who is in their own beginning journey, to find out if you have what it takes to start a business on your own, together or keep working as employee. It is also nice for starting changing your mindset from employee to entrepreneur #30MINUTES
Junior
August 10, 2017
Very good info, this is actually good. I have attempted other course but didnt like the way it was organized. I found 3 things I need to start working on already so fingers cross. If this is your first business, you need to follow along.

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1286708
udemy ID
7/10/2017
course created date
11/10/2020
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