Sports Communications and Public Relations

Master the essence of communication to be a excellent storyteller and communicator

4.35 (302 reviews)
Udemy
platform
English
language
Public Relations
category
Sports Communications and Public Relations
5,491
students
1 hour
content
Sep 2018
last update
FREE
regular price

What you will learn

Understand the definition of communications and methods of storytelling

How to convey right message in proper ways when communicating to certain audience

Use basic techniques and key principles to frame stories and apply them to different media platforms

Identify different types of crisis in sports and assess different cases

How to encounter, analyse, monitor and resolve a PR crisis

Understand how an athlete, a team, a league enhances brand value and relates with greater audience by engaging in community relations

How to build personal brand in order to work in the fields of sports, media and business

Why take this course?

Either you aim to enter the sports industry or work in the field of media and communication, you need to be an excellent storyteller. Because you have to build your personal brand no matter what goals you want to achieve.

However, fully using the resources at hand to deliver a truly creative story while conveying the critical messages precisely and professionally, takes practice and insight in communication and public relations, especially when it comes to sports industry.

Meanwhile, the optimization of communication channels has enabled us to to acquire information and share ideas more conveniently. To work in such a fast-paced business world, it is one of the basic criterias for you to identify the information you want to express to your audience, ensure it is clear and accurate, then reframe it into the right form.

This course will give you an introduction of the history and importance of communication, tell you how to frame messages in sports, share you with some examples of crisis management, show you what is community relations in sports and provide you with valuable career advice to enter the sports industry.

Screenshots

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Our review

--- **Overall Course Rating:** 4.35 **Review Summary:** The course has received high praise from a diverse range of learners, with many finding it beneficial and comprehensive. The content is praised for its applicability to real-world scenarios, particularly in sports communication, and for providing relevant examples that resonate with the audience. Users appreciate the course's ability to teach important principles of communication effectively. However, some learners have noted they would have liked more content tailored for beginners or those new to the field. **Pros:** - **Practical Application:** The course is highly rated for its practical examples and case studies that help learners understand how to apply communication strategies in various settings, including sports management and crisis situations. - **Comprehensive Scope:** Learners note that the course covers a broad range of topics within sports communication, going beyond what the title suggests, making it a valuable resource for both professionals and enthusiasts. - **Real-World Focus:** The course is praised for its real-world approach, offering insights from professionals in the field, which provides a life experience perspective. - **Beginner Friendly:** Many users find the course enlightening, even if they are not experts, and mention that it offers valuable tips for reflection and for understanding the essential elements of successful communication. - **Relevant Content:** The content is described as relevant, with users indicating that the lessons are directly applicable to their current roles, especially in sports management and community engagement. - **Diverse Learning:** The course is considered good for beginners and those looking to enhance their communication skills without prior experience. - **Multimedia Learning Tools:** Learners appreciate the mix of theoretical background with practical examples and storytelling techniques. **Cons:** - **Audio Issues:** One learner noticed an issue with the audio playback seeming to be panned to one side, which may affect the listening experience. - **Content Specificity:** A few users suggest that the course could incorporate more content specifically designed for those without prior experience in sports communication or for those looking to develop basic skills. - **Storytelling Over Teaching:** Some learners feel that there is more storytelling than direct teaching of concepts, which may not suit all learning preferences. - **Theoretical Focus:** A couple of reviews mention that the course, while theoretically sound, might benefit from more interactive or hands-on components to complement the theoretical knowledge provided. - **Lack of Live Interaction:** A learner notes that the course differs from a live lecture format, which might impact those expecting an interactive experience like a canlı ders (live course). **Course Experience Highlights:** - "The course taught me various important things that everyone needs to keep in mind while communicating. The examples given are so appropriate and help to get the CORRECT & RIGHT messages thoroughly." - "It is much more comprehensive than the title suggests, whether you are working in the field or just want to communicate better, you have something to learn; it's more than a course, it's a life experience." - "The course offered me a wonderful background on sports communication and the link between sports, business, fans & the community. Relevant, and easy to understand with lucid crisis management topics dealt with relevant case studies." - "As someone also involved in sports, the lessons are very relevant and applicable. The course got better as more examples were shown." - "It was a good place to start for beginners. The cases cited were very relevant and I learnt a lot, especially from the crisis management content." In conclusion, this course is highly regarded for its practical and comprehensive approach to sports communication, with learners finding it both educational and applicable to various roles within the field. However, some improvements in audio clarity and potentially more content tailored to beginners could enhance the overall experience.

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1861734
udemy ID
8/17/2018
course created date
8/11/2019
course indexed date
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course submited by