Social media basics for your service based business

You know you need social media for your service based business, but where do you start? There are so many platforms out there, so many types of content that can be created and so many people who are already doing it so well... it can feel so overwhelming, so where do you start?

Marketing online is essential for any business today, but it's so easy to get distracted by all of the apps and possibilities, so we need to be focussed and use our time well.

This course has been designed to help you get started with social media, so you have a plan and can use your time effectively, focussing on what's important - finding clients.

This short course has been designed so you will end with a clear plan of what type of content will be best for your business to create, and where to share it.

As an avid Instagram user, I'll show you the key features of Instagram and how all of the different types of content I discuss in the course can be used across the Instagram platform.

You will learn:

• Why social media is important

• Which platforms you could use and how to choose which platform is best for you

• What type of content you can create

• The different types of content you can create for Instagram

• How to come up with ideas for social media content

• What to include in your social media profile

• Whether to use your personal or a business profile

• Whether you should schedule content