Social Media Content Marketing - Complete Certificate Course

A comprehensive step-by-step guide to building your brand on social media and creating high-converting content

4.65 (185 reviews)
Udemy
platform
English
language
Social Media Marketing
category
2,649
students
3 hours
content
Apr 2020
last update
$19.99
regular price

What you will learn

Get social media content creation skills that will help you to run your business successfully

Learn how to create and manage a content calendar for 5 Social Media Channels from start to finish

Create your brand identity in social media

Learn how to create social media marketing and content strategies

Understand how to create engaging stories that sell

Learn how to use social media to market your business

Learn how to organically grow your followers without paid advertising by using strategically created content

Understand how to strategize and implement a content plan for your business

Learn how to position your product or business online to get higher click-through-rates

Understand the fundamentals of content marketing for the top performing social media channels

Fundamentals of engaging photography and videography

Assignments that deliver results

Get more exposure for your business

Description

DO YOU WANT TO HAVE A SUCCESSFUL SOCIAL MEDIA PRESENCE BUT DO NOT WANT TO SHELL OUT THOUSANDS OF DOLLARS ON ADVERTISING?
We’ve created this course based on 25 years of accumulated experience in marketing, creative management and social media. We will walk through the creation of your social media presence for your brand, step by step. It begins with drafting your brand strategy and outlining your brand’s persona, followed by strategies for designing content calendars and style guides. By the end of the course, you will have an outlined strategy, content plan and creative content that will bring your brand to the new heights.

BY THE END OF THIS COURSE, YOU WILL HAVE YOUR BRAND’S SOCIAL MEDIA STRATEGY, AS WELL AS A SCALABLE CONTENT PLAN, AND A LIBRARY OF CONTENT TO LEVERAGE FOR YOUR ONLINE SUCCESS.
With unlimited & lifetime access you will learn how to create exceptional videos, images and copy for social media that will help you build your brand, attract new customers and drive sales. Every lesson is also tailored to provide practical experience.

KEY BENEFITS OF THIS COURSE: 

- Unlimited & lifetime access to almost 80 video lessons, case studies, practical tasks and tools

- Insider’s tips & tricks on creating outstanding content for social media

- Experienced instructors with over 25 years of accumulated international experience in the field

- Personalized support and around the clock access to instructors 

- A vibrant Facebook community for professionals enrolled in the course 

- Organized educational content based on real business examples, authentic concepts and interactive tasks 

- 30-day 100% money-back guarantee

WHAT ADDITIONAL TOOLS WILL YOU GET AFTER COMPLETING THIS COURSE?

- Strategy Triangle

- Strategy Planning Tool

- Persona template

- Social Media Channel Selection Tool

- Brand DNA Triangle

- Unique Selling Proposition Roadmap

- Sales Funnel

- Content Calendar

- Style Guide

- Storyboard sample

- Values Brainstorming Questionnaire

- Writing toolbox

Screenshots

Social Media Content Marketing - Complete Certificate Course - Screenshot_01Social Media Content Marketing - Complete Certificate Course - Screenshot_02Social Media Content Marketing - Complete Certificate Course - Screenshot_03Social Media Content Marketing - Complete Certificate Course - Screenshot_04

Content

Introduction

Introduction
General Marketing: Historic Overview

Strategy

Introduction
Strategic Triangle
Vision, Mission, Goals
Task
Target Audience and Persona
Task
Social Media Strategic Objectives
Task
Best Social Media Channels for Your Business
Task
Toolbox

Branding

Introduction
Learn How to Brand Your Business
Brand Story
Task
Tone of Voice
Define Your Brand Style Guide
Task
Unique Selling Proposition
Task
Toolbox

Content Calendar

Introduction
Sales Funnel
Task
Content Calendar Essentials
Task
Monthly Content Calendar Walkthrough
Task
Weekly Content Calendar Walkthrough
Task
Daily Content Calendar Walkthrough
Task
Toolbox

Social Media Photography

Introduction
Principles of an Image
Task
Product Photography
Task
Equipment
Task
Editing Tools and Programs
Task
Stock Photography
Task
Toolbox

Social Media Videography

Introduction
Video 101
Task
Story Boards
Task
Editing Tools and Programs
Task
Types of Social Media Videos
Instagram Videos
Task
Facebook Videos
Task
YouTube Videos
Task
Toolbox

Writing for Social Media

Introduction - The Rule of Three
Three Types of Content
Stick to Your Values
Stick to You Values - Examples
Task
Keep It Short
Keep It Simple
Engaging Content
Task
Sell Through Your Customers
Should I Be Funny?
Writing Apps and Tools
Toolbox

Conclusion

Conclusion

Reviews

Charlie
November 26, 2020
It was a great introduction to social media content marketing, however, I was expecting something a little more in-depth and that covered topics in social media content marketing analytics. I was happy with the content, and think the instructors did a good job. Overall, this was helpful.
Nkem
May 13, 2020
It was pretty much detailed and covered the various strategies and practical examples needed for the course.
Astha
May 6, 2020
I found the last section one Writing for social media to be a little abrupt. It could have been paced out a little better, with more information and examples. The article (The Psychology of Shareable Content) link is not working either, that could use updating. Lastly, I couldn't find the Values Brainstorming Questionnaire (is that the same as Impactful Content Checklist?) Otherwise found both speakers to be knowledgeable and helpful. A great structure to refer to.
Samantha
March 4, 2020
Still trying to determine if this course is helpful to someone who doesn't currently have their own business... It's still in the early stages of the course. The "Tasks" don't really apply to me. I realize it's only the beginning stages. I will keep at it further and see if it's what I'm looking for.
Sohila
December 9, 2019
It is indeed helpful, but I'd appreciate more elaboration on the subject, as sometimes topics seem to be generic or basic.
Lexus
November 11, 2019
I am extremely grateful to be taking this course. I am just starting out in my social media management career and I need all the information and tips I can get. This course is easy to follow along and has the exact information I was hoping to learn.
Maribel
July 2, 2019
I found the information very useful, but since English is not my first language, I had to turn on the captions. They are completely off, most of the time they don't even make sense. Seems like no one even took the time to check this. For a course I had to pay for, that was very disappointing.
Adrianne
June 23, 2019
Just taking a course to improve my knowledge on social media marketing in order to possibly change professional roles.
Neha
June 13, 2019
Very enriching in terms of setting smart measurable achievable realistic time bound goals and objectives
Akshaya
June 1, 2019
I had a lot to learn from this course. Being a beginner to Digital media, I got a lot of insights to it. I would surely recommend this course to others.
Qwingkl
May 29, 2019
No, there are gaps in the way the person is explaining. Hubspot would be a better course to understand these concepts. Try making it like hubspot
Arushi
May 28, 2019
The information was good but editing softwares should have been explained in a little more detail. Also, the subtitles were wrong at a lot of places.
Donna
January 28, 2019
Instructors explain the concepts quite well. I like practical examples and a split screens that allow me to capture key ideas from each class. Some of the concepts are not new to me since I'm already running my business page on Facebook, but there're still a lot of interesting tricks to learn.
Mai
November 11, 2018
It was such a lovely course which I enjoyed a lot. However, it is only for beginners but the shared data was very useful.
Yiorgios
October 24, 2018
I found this to be a very insightful course which highlighted elements and key tools which I've overlooked in the past. I found the lessons to be concise and effective. Alongside a lot of new and instrumental information, this course has brought clarity and structure to how I'm marketing my new online business. I look forward to more courses from Udemy. Thank you!

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1937396
udemy ID
9/28/2018
course created date
5/7/2022
course indexed date
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