Social Media Contests For Massive Traffic To Your Product

Learn Social Media Contest Strategies For Massive Traffic From Facebook, Instagram, Pinterest and Other Social Sites

4.70 (145 reviews)
Udemy
platform
English
language
Social Media Marketing
category
instructor
1,071
students
3.5 hours
content
Nov 2017
last update
$74.99
regular price

What you will learn

How To Get Massive Traffic With Simple Contests - Even On A Tight Budget

How To Grow Your Facebook, Youtube, Instagram, Pinterest, Twitter, And Blog Followers

Online Sellers Who Want To Use Social Pychology To Engage New Prospects

Marketers Who Are Focused On Generating Massive Traffic To Their Website Or Product Listing

How To Quickly Create An Email List Packed With Targeted Prospects

Shopify Store Owners Will Learn How To Gamify Their Online Selling Using Social Contests

Description

About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it.     

This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts.

Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail. 

Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly. 

Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category! So, run a few and see if they provide a lower-cost customer acquisition method than online ads.

What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are:

  • The Weekly Prospector Social Contest Blueprint
  • The Product Launch Social Contest Blueprint
  • The Pre-Selling Via Voting Social Contest Blueprint
  • The Big Ticket Social Contest Blueprint
  • The Video Based Contest Blueprint

Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.

Content

Introduction

Welcome & Introduction
Exercise: Companion Booklet and Template - Download it!
Video Two: Legal Issues Related To Social Contests
The General Blueprint - 5 Baby Steps

The Weekly Prospector Contest Blueprint

Introduction To The Weekly Prospector Contest Blueprint
Weekly Prospector Contest Prize Planning
Weekly Prospector 3rd Party Tools
Weekly Prospector Case Study: Mod Doll Monday
Weekly Prospector Case Study Part Two - Results 17,000 Entries
Weekly Prospector Case Study: Over-The-Shoulder Rafflecopter Setup
Weekly Prospector Case Study: Shopify Contest Widget Installation

The Pre-Selling Via Voting Contest Blueprint

Introduction To The Pre-Selling Via Voting Contest Blueprint
The Pre-Selling Via Voting Blueprint
The Pre-Selling Via Voting - Voting Strategies
The Pre-Selling Via Voting 3rd Party Tools
The Pre-Selling Via Voting Poll-Daddy Setup Walk-Through
The Pre-Selling Via Voting Case Study: 2,200 Votes & $3,000 In Sales

The Product Launch Contest Blueprint With Patrick Meyer

The Product Launch Contest Blueprint Introduction
An Introduction To The Ultimate Table Of Gaming Project
Using Facebook Ads To Get An Initial Audience For Your Contest
Facebook Ad Budget To Generate 15,000 Leads
Using Gleam To Run A Product Launch Contest
Using Krowdster To Run A Product Launch Contest
Going From Contest To Product Launch Using Kickstarter
The Product Launch Contest Blueprint Q&A Part One
The Product Launch Contest Blueprint Q&A Part Two
The Product Launch Contest Blueprint Shopify Strategy Integration
The Product Launch Contest Blueprint Conclusion

The Big Ticket Contest Blueprint

An Introduction To The Big Ticket Contest Blueprint
The Big Ticket Contest Blueprint
The Big Ticket Contest - Why Run One?
The Big Ticket Contest - Prize Planning
The Big Ticket Contest - Leda Art Supply Example
The Big Ticket Contest - Tips aka "Hacks" Part One
The Big Ticket Contest - Tips aka "Hacks" Part Two
The Big Ticket Contest - Using Wishpond To Run Your Contest
The Big Ticket Contest - Conclusion

The Video Based Contest Blueprint

An Introduction To The Video Based Contest
Caution: Be Careful Not To Violate Facebook Terms Of Service
Using Woobox To Run A Video Based Contest
Video Based Contests Conclusion
Bonus Lecture: Join Our Inner Circle Program

Screenshots

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Reviews

Lloyd
January 21, 2022
It's OK but could be better. And some of the videos could have been one video instead of cutting it into multiple videos. But I get it. Thanks.
Camille
July 17, 2021
Awesome! Been in business over 20 years and this course is probably one of the best I've ever taken. Its very helpful, original and absolutely doable. With the way everything always changes this one course could save your business.
Valeriu
February 8, 2021
It's a very good and practical video tutorial with lot of good examples, but the video and audio quality could be better.
Vince
October 27, 2020
Great course, as always. Very pleased with what I've learned. Highly recommend this course (and every other course by this author) :)
Sheila
January 5, 2018
Jason and Kyle's approach and delivery are like a breath of fresh air. Their advice comes from "what's working now" in ecommerce, for the solopreneur or micro-sized business. As well as teaching top-level strategies, they share the details and nuances of how to implement each blueprint. Lots of value here!
Patti
December 19, 2017
Timely information! I am inspired to take this new knowledge and information and apply it to my business and Shopify Store! Well worth the investment!
David
December 7, 2017
An excellent overview of using social media contests to expand traffic and grow your list. The course is a great starting point for brainstorming new directions to take your marketing.
Olivia
November 29, 2017
Easy to understand step by step outline of what to do and what other content is to follow in this course.
Roque
November 26, 2017
Really good course for learning how to organize and run contests. My favorite part was the breakdowns on the different types of contest - I had never considered running a weekly contest, my thinking was locked into running big ticket giveaways that need to run at least 30-90 days but they opened my mind to other ways to use contests on a more consistent basis to drive traffic. Looking forward to implementing their suggestions.
Scott
November 9, 2017
Sensible and practical course tackling something that can be often be see as a gimmick and not part of a core strategy. They set it well within a business context with no wild promises but a step by step approach of how to handle. They also helpfully give details of not only the range of tools (all affordable) to apply the strategy but provide the 'over the shoulder' way to make it easy to follow. It's easy to apply at the end of each module and build up a full portfolio of competitions by the time the lectures are over. Fits well with the rest of their series of courses
Raymond
November 9, 2017
This is another excellent course from Jason. Learning how to run contests to boost/gain site visitors and sales, and to build & grow your email list for your business's future is a great idea...way better, and more fun than running iffy FB ads and Google Adwords campaigns. I'm just getting my store underway, and I'm really excited about applying the strategies I've learned in this course to build my site and my business! Jason is one of the best instructors anywhere! I've taken a few of his courses, and I've learned so much from each. He's thorough, thoughtful, prepared, and a true wealth of knowledge! He's also actually willing to help you if you need his guidance along the way. Great job Jason!
Pianorelaxmusic
November 6, 2017
this is my second course with Jason..as usual..Jason has great insight on this course. the biggest insight for me is that you must be careful regarding the rules when you launch your contest on social media. things get messed up when you break the rule on social media platform and it can damages your brand...
Olga
November 2, 2017
This is such as great course, so much information on how this works. Thank you for doing this class, even if I don't use this specific application I have learned so many tips that works with online selling .
Alan
November 2, 2017
Excellent course! Very informative and well presented. Looking forward to applying some of these strategies to my own site.
Moshe
October 31, 2017
What I liked about this course is that it showed hard data that literally blew the myth of paid advertising, especially facebook advertising, as being the best and cheapest way to target customers out of the water. Clearly contests (everyone loves a chance to get something free) are a very efficient way of getting a lot of attention quickly from people who are interested in your product (people not interested are not likely to see it or, even if they do, likely to enter the contest just to win something that doesn't interest them). Most importantly the course focused on what I would say is likely the contest creator's biggest fear which is running afoul of various laws regarding contests by using third party tools that allow you not only to manage the contests but are also equipped to deal with legal restrictions that can stop you cold if you had to try and operate it without the tools. I believe the course could be improved even farther by a consideration of international laws relevant to running contests that would allow one's global audience to participate and therefore more likely to spread news of it. Admittedly this may be beyond the course creators' scope of familiarity as presumably he's marketing mostly to Americans. That said, with the evolving global economy it may be worth investigating if there are third party tools geared to dealing with international entries. overall an excellently done job!

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1414100
udemy ID
10/29/2017
course created date
11/20/2019
course indexed date
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