Analyze Market Opportunity

Reviews the external environmental factors and internal organizational capabilities that impact how a company operates

4.55 (459 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Analyze Market Opportunity
15,025
students
1.5 hours
content
Dec 2015
last update
FREE
regular price

What you will learn

Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand

Why take this course?

This course reviews the external environmental factors and internal organizational capabilities that impact how a company operates to create a successful product or brand. Since companies operate in dynamic environments, understanding the changing landscape and current trends that are impacting the business helps to develop a sound Marketing Strategy. This course includes three process namely - Determine Strengths and Weaknesses, Determine Opportunities and Threats and Define Market and Identify Market Segments. The course is useful to students and professionals who wish to gain an in depth understanding of the topic analyzing market opportunity. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines the topic in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.

Our review

--- **Overview of Course Review:** The online course titled "Market Analysis Techniques" received an overall rating of 4.55 from recent reviewers, with the majority of feedback being highly positive. The course seems to have been well-received for its clarity in explaining complex concepts and providing valuable insights into market analysis. Below is a detailed synthesis of the reviews. **Pros:** - **Clear Explanations:** Reviewers appreciated that difficult concepts were made understandable, with one participant noting that the course "explained difficult concepts in a way most people could understand." - **Informative Content:** The information provided was considered relevant and informative, with users finding it helpful for both theoretical understanding and practical application. - **Useful for Beginners:** Many learners found the course to be an excellent starting point for those new to market analysis or business administration, as one individual stated, "It was a good short course but just covered basics in very speedy way." - **Comprehensive Approach:** The course content was described as comprehensive and perfect for learning and thinking outside the box. - **Visual Aids:** Learners found the visualized videos to be a great addition, enhancing the overall learning experience. - **Industry-Specific Insights:** Several participants mentioned that the course was useful for grasping concepts necessary for becoming an analyst in a specific industry. - **Market Opportunity Analysis:** The course direction was aligned with users' expectations for learning about market opportunity analysis. - **Repeat Value:** Some reviewers, who had previous knowledge in the area, found the course to be beneficial as a refresher or repetition of concepts they hadn't used in years. - **Highly Recommended:** The course was described as "very helpful," "great," and "highly recommend[ed]" by various users, indicating its practical utility and high quality. **Cons:** - **Pace and Detail:** Some users felt that the course covered material too quickly, leading to a need for more detailed explanation or the opportunity to digest content better. - **Case Studies:** A few reviewers suggested that the course would benefit from more specific case studies to enhance learning and application of concepts. - **Distractions in Presentation:** One learner found the course to be too general, distracting with too many pictures, colors, etc., which made it challenging to focus on the content. - **Lack of Tools Mention:** There was a request for information on tools that could be used for market research, such as SEMrush, indicating an opportunity for the course to include practical software examples. In summary, "Market Analysis Techniques" is a well-liked course with a strong foundation in providing a solid understanding of market analysis. While it excels in clear explanations and comprehensive coverage, there is room for improvement in terms of pace, detail, specific case studies, and the inclusion of practical tools for market research. Overall, the course stands as a valuable resource for beginners and professionals seeking to enhance or refresh their knowledge in market analysis. --- **Course Rating:** ★★★½ (4.55/5) based on recent reviews.

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Related Topics

709514
udemy ID
12/29/2015
course created date
8/30/2019
course indexed date
Khurshidbek
course submited by