Professional Diploma in Social Media Marketing & Management

SMM Social Media Marketing & Management Program, Digital Marketing and Management, Instagram & Freelance examples

4.23 (653 reviews)
Social Media Marketing
Professional Diploma in Social Media Marketing & Management
2 hours
Sep 2023
last update
regular price

What you will learn


Social Media Marketing

Social Media Management

Digital Marketing

Instagram Marketing

What is social media marketing and who is social media marketer

Content and content plan

Marketing analysis in social media

How to design an Instagram profile

Viewing skill

Selling texts formulas


Tone of voice

Promotion in Instagram


Commercial offer

Technical tasks

Trends in Instagram

Personal brand

How to look for a job

Why take this course?

ğŸŽ“ Professional Diploma in Social Media Marketing & Management

🚀 Welcome to the SMM Social Media Marketing & Management Program!
Discover the vibrant world of digital marketing and management with our comprehensive course designed to transform you into a social media marketing expert. 🌟

Course Overview: This program is your gateway to understanding what SMM encompasses, its vast prospects, and the intricacies of creating and managing content plans that resonate with audiences. You'll learn about:

  • The essence of SMM and its potential in today's digital landscape
  • Mastering content creation and structuring effective content plans
  • Conducting marketing analysis to comprehend your competitors and target audience
  • Designing and optimizing an Instagram account, including creating a compelling header and feed
  • Improving viewing skills and understanding the power of moodboards
  • Utilizing AIDA and 4U selling text formulas to craft engaging content
  • Exploring different types of promotion on social media platforms
  • Staying ahead of the curve with trends in Instagram marketing
  • Building a strong personal brand as an SMM expert
  • Learning the ins and outs of technical tasks and commercial offers
  • Understanding how to brief clients effectively
  • Navigating the job market for Social Media Marketing positions

What You'll Gain: Upon completion, you will possess:

  • Key knowledge about the role of a SMM expert
  • The ability to create content and structure a content plan
  • Skills in conducting SMM marketing analysis
  • Expertise in designing an Instagram account and improving viewing skills
  • A clear understanding of moodboards, AIDA, and 4U formulas
  • Knowledge of tone of voice and both free and paid promotion techniques
  • Insight into the latest trends on Instagram
  • The importance of personal branding for SMM professionals
  • Familiarity with technical task and commercial offer structuring
  • The skills to craft client briefings effectively
  • Awareness of where and how to seek new job opportunities in this field.

Course by MTF Institute of Management, Technology and Finance
🏫 MTF is a leading global educational and research institute with its HQ in Lisbon, Portugal. It offers hybrid education across areas including Business & Administration, Science & Technology, Banking & Finance, and more. With a robust R&D center focusing on the latest technological advancements such as Artificial Intelligence, Machine Learning, and beyond, MTF is at the forefront of educational innovation.

Instructor: Saya
Your course is crafted by Zhansaya, who goes by the name Saya. With years of experience as a freelance SMM specialist and copywriter in various industries, Saya brings real-world expertise to this program. She believes that social media marketing is not just a job but an opportunity to showcase creativity and manage your work on your terms.

Engage with Content: Each lesson includes practical tasks for you to complete. Whether it's sharing your task in the comments or sending an email, these exercises are designed to reinforce your learning and start building your professional portfolio.

Ready for a New Career?
After completing this course, you'll be well-prepared to dive into the job market with confidence. Saya's personal touch and hands-on approach ensure that you're not just learning theory but also gaining practical skills that are highly sought after in the industry.

Linked Topics:

  • Social Media Marketing (SMM)
  • Social Media
  • Digital Marketing
  • Instagram Marketing
  • Copywriting & Content Writing
  • Content Creation and Strategy
  • Personal Branding for SMM
  • Job Opportunities in Social Media

Join us now and take the first step towards an exciting career in social media marketing! 💻✨ #SocialMediaMarketing #ContentCreation #DigitalMarketing #MTFFuture


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Our review

Overall Course Rating: 4.28/5
Based on recent reviews, users have found the course to be very informative and helpful, with many expressing that the knowledge gained is applicable to their future careers in Social Media Marketing (SMM). The course has been described as a valuable experience in understanding the role of a Social Media Manager and the importance of SMM in the digital age.


  • Comprehensive Content: Users have reported that there is a plethora of information provided, offering insights that many were previously unaware of.
  • Real-World Application: Several reviewers have applied what they learned directly to their social media accounts, demonstrating the practical utility of the course material.
  • Well-Articulated Instruction: Some instructors were praised for their calm and articulate delivery, making complex topics easier to understand.
  • Educational Value: The course has been considered a game changer by some users, indicating that it significantly improved their understanding of SMM.
  • Future Learning Potential: Many users expressed interest in continuing their education through similar courses offered by Udemy.


  • Presentation and Visual Aids: There were several mentions of a need for more visual aids, such as examples or elaborations, to enhance understanding and retention of the material. Some users also noted issues with the quality of the PowerPoint presentations.
  • Pacing and Clarity: A few reviewers found the instructor's pace to be too fast, making it difficult to follow along or understand certain terms without additional resources like captions or transcripts.
  • Subtitle Recommendations: Some users recommended that the instructor speak more slowly and clearly, suggesting that captions or subtitles would greatly improve the learning experience.
  • Interactive Content: The course was described as too slide-heavy and reminiscent of a boring college class, with a suggestion for more interactive content to engage learners.
  • Term Definitions: There were instances where specific terms (e.g., AIDA) were discussed without clear definitions provided, which could be challenging for beginners or those unfamiliar with marketing jargon.

Additional Recommendations:

  • Caption and Transcript Inclusions: Many users emphasized the importance of having captions or transcripts available to follow along with the course material more effectively.
  • Technical Accuracy: One user pointed out an error in the presentation regarding moodboards, suggesting a need for caution with presentation materials to maintain credibility and clarity.

User Experience Summary: The course has been largely well-received for its informative content and its contribution to users' understanding of SMM. However, there is room for improvement in terms of visual aids, pacing, and the inclusion of interactive content to enhance the overall learning experience. The recommendation for captions or transcripts is particularly notable, as it would address several user concerns regarding clarity and accessibility.

Final Verdict: Overall, the course is recommended for those interested in learning about SMM, with the caveat that users should be prepared to supplement the course content with additional research or resources to fully grasp complex topics. The course is a solid starting point for both beginners and those looking to deepen their understanding of social media marketing.



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