Modern SEO - Safe, Effective Search Engine Optimization

Learn safe, "White Hat" SEO that works, and won't get your site penalised.

4.45 (669 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
instructor
Modern SEO - Safe, Effective Search Engine Optimization
6,136
students
7 hours
content
Oct 2022
last update
$74.99
regular price

What you will learn

Understand the differences between SEO of a few years ago, and SEO today.

Why SEO has changed so much in so little time.

Why it is unwise to follow SEO advice you find online.

Know how to create the type of content that Google loves to rank high in the search engine.

Know how to find an unlimited supply of great content ideas.

Understand LSI and how to apply it for better SEO & search engine rankings.

Know that there are two types of keyword research and be able to carry them both out competently.

Know how to wring even more information out of keyword research tools.

Know how to find theme words and phrases for any topic using free tools.

Know the major SEO factors and how to optimize your pages correctly for these factors.

Know how to optimize each on-page SEO factor for maximum benefit.

Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.

How to organize your site content for visitors and the search engines.

Know how to effectively link pages on the same site to boost rankings.

Understand site authority and what Google are trying to achieve with their algorithm.

How to boost your own site authority in the eyes of visitors, and the search engines.

Know about Negative SEO and how you can use the Disavow tool to remove any penalty.

Know the importance of links in SEO, and how to get those "holy grail" white hat links.

Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.

Know the Holy Grail of backlinks, and how to maximize your chances of getting them.

Know the best ways to build links to your site in a way that Google approves of.

Know which types of link building can cause problems and are therefore best avoided.

Understand brand mentions and why these are well worth getting as part of your SEO strategy.

Why some backlinks might just be for referral traffic.

Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.

Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.

Description

Starting at the beginning, this SEO course covers everything you need to know to get your pages ranked without resorting to SEO loopholes and tactics that will get your site penalised.

The course covers all aspects of SEO, including the most important - how to get high quality backlinks that won't hurt your rankings.  In fact, since the best backlinks you can "build" are natural, Google will probably approve of them.  I'll show you how to do this as part of your SEO strategy.

Student Reviews for this SEO Course

"The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away."

"Thanks Andy, I've done the whole course and it is brilliant. It covers the full range of SEO components in a clear, practical and friendly way. I'm quite 'picky' but have no hesitation in recommending it without reservation at all levels from beginner upwards. (I'm probably around the intermediate level). It debunks many common myths and the advice is always actionable."

"Andy is one of the most thorough teachers I've seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO"

"This course is loaded with important information and I know I'll be referring back to it as I improve my website. It's a great course."

"Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don't hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!"

"I love this course! Andrew is not shy about helping people do the right thing by working in alignment with Google to learn SEO (white hat) fundamentals. The course was thorough and highly informative. Four hours of practical and densely practical instruction that will benefit any business person or webmaster stay up to date with smart SEO advances and practical skills. I sincerely recommend this course!"

"Easy to understand — both well-structured, and great diction! Very methodical and analytical, which is what you want in a good SEO program."

"I love Andy's information. It is very thorough and what he teaches just makes sense. If you're looking for a common sense and safe way to SEO your website then I totally recommend following Andy's advice."

"I have studied SEO and Google for several years now and I think Andrew has covered many topics of importance in a short and concise way for beginners and professionals to learn SEO in depth"

This SEO Course is different because?

  • No SEO tricks

  • No SEO gimmicks

  • No SEO Loopholes

  • No worry about Google slapping a penalty on your site for dodgy SEO practices.

If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you.  With over 15 years of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google. 

The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago.  You'll learn all about the major Google updates, and why they were introduced.  As you learn about the updates, you'll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine. 

The course goes on to introduce you to the FOUR main pillars of modern SEO. 

1. Quality Content

You'll learn about two types of keyword research and how to do both correctly.  This will provide the best possible SEO platform for your web content.  I'll show you how to use that keyword research to help you rank for multiple keywords without actually optimizing for any one keyword (though I'll show you how to do that too).

You'll learn how to find the type of content that your visitors want to see and how to create it without compromising your SEO efforts.

You'll learn about all of the important on-page SEO factors that will influence your rankings and how to correctly optimize your web pages for those factors.

You'll also learn all about structured data and how it can help your SEO.  Structured data is a special type of content you can embed in your pages that only the search engines see.  Using this structured data, Google can create rich snippets in the search results making your pages stand out more and get higher click-through rates.

2. Site Organisation

You'll learn all about site structure and what is expected by the search engines.  We'll cover page hierarchy and how silos can help organise your content in a more logical way for your visitors and the search engines.

You'll learn about site organisation - why it is important for good SEO, and how to achieve a good site structure that benefits your SEO efforts and helps your visitors

3. Site Authority

Site authority keeps getting more important in modern SEO.  Backlinks are the main way to build your authority, but also the quickest way to destroy it.

You'll learn about the best types of backlinks to pursue, and how to go about getting them.  With backlinks causing so many problems for so many webmasters, you'll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them.  A lot of SEO sites offering tips on how to rank will get this terribly wrong.  So wrong in fact, that by following their SEO advice,  you are likely to see your site penalised or even banned from the top search engines.

We'll throw the idea of anchor text backlinks out of the window and discuss the best anchor texts for backlinks.  We'll also cover the "holy grail" of backlinks and how to get them.  These are links from high quality, related sites.

We'll talk about broken link building as a good way to get rank-boosting backlinks, and guest posting as a way to build traffic generating backlinks.

4. Visitor Experience

You will learn why it is important to give your visitors a good experience on your site, and build their trust.  I'll show you ways of building that trust.

The second half of this SEO course answers the question many webmasters ask when they find their rankings have started to drop, or gone completely.... "What's happened and what do I do now?".  The complete SEO audit covers a complete set of both subjective and technical checks to make sure your site is not triggering red flags at Google.

Start the SEO 2019 course and begin to take control of your website traffic, visitors and profits.

Content

Introduction to SEO?

Introductions
Pre-Course Question
What is SEO?
The Good Old Days of SEO
Google's Battle for Survival

A Strong SEO Foundation

SEO Today
Top Ranking Factors
The Four Pillars of SEO

Quality Content

Introducing Quality Content
What Google Tells us They Want
What Google Doesn't Want
General Content Guidelines
Examples of Poor Content
Generating Content Ideas
Ranking for a Main Keyword Phrase?
2 Types of Keyword Research
Keyword Planner Account
Keyword Research
Keywords Everywhere
Theme Word Research

On-Page SEO

On-Page SEO Factors
Title Tag
Filename
Meta Description Tag
Meta Keywords Tag
Headlines
Image Optimization
Spelling & Grammar
Links on the page
Remove Fluff

Structured Data

Structured Data
Implementing Structured Data
Structured Data testing tool
Structured Data Plugins
Voice Search

Site Organization

Site Structure
Hierarchy & Silos
Context Sensitive Sidebars
Internal Linking
WordPress Tags
Dynamic v Static Pages
Robot.txt File
Check Browser Compatibility

Site Authority

Introduction to Site Authority
Inbound Links: A challenge to your authority!
Anchor Text Links?
Negative SEO?
Disavow Tool
The Holy Grail of Backlinks
Effective Link Bait
Email Outreach
Broken Link Building
Guest Posting
Backlinks to Avoid
Brand Mentions
Backlinks for Traffic

Visitor Experience

Introduction to Visitor Experience
Website Stickiness
Site Load Times
Responsive Design
Above the Fold
Build On-Site Trust
Is CTR a ranking factor?
Improve CTR

SEO Audit

SEO Audit
Domain Name
Web Page Real Estate
Site Structure
Comments
Social Presence
Would you trust this site?
Bounce Rates & Time on Site
Legal Pages
Content Quality
Inbound Link Profile
What's Wrong?
Screaming Frog SEO Spider
Connect Analytics and Search Console
Crawling your Site
Response Codes
Indexability
Server Response Times
Outbound Link Issues
Page Titles
Meta Description
Meta Keywords
H1 Headers
H2 & H3 Headers
Images
InLinks
Word Count
Post-Course Questions
BONUS LECTURE

Reviews

H
October 6, 2023
There were aspects of this course I have found very useful for example learning about Screaming Frog which will definitely help me audit my sites. But I was surprised at the date of some of the information, when I signed up the description talked about having been updated. As SEO does move so quickly my only worry is that some of the information given may now be out of date in 2023.
Colin
April 24, 2023
As usual, A brilliant course and well explained by Andy. A few of the lessons were a bit technical to follow, especially for a non technical guy like myself, (not Andy's fault). Think I need to watch a few of the lessons again and try and follow them. Also I am still left a bit confused as to why my website is not showing up on search engines. I know my site needs more work doing but, it seems that, even when doing more work on it and correcting the mistakes, its frustrating that after nearly three years I am still not showing up anywhere. My site is a business site selling products on the Astra theme and I am using the plugin from Yoast, (free version), and try and follow all the advise and recommendations from them but, nothing seems to work. I shall follow some of the advice giving in this course, where I can, and see if things change. Thank you Andy for a good explained course.
Ted
September 5, 2021
In the instructor's own words, "SEO should be invisible." This course is focused on improving the quality of your site and thereby improving its SEO organically rather than relying on discredited techniques such as keyword stuffing and buying external links. It discusses general principles and describes useful web resources, but it is not the typical "how to use the xyz SEO plugin" course. Although WordPress is mentioned, it is not a WordPress oriented course. I found that I was forced to think about how a visitor and search engine would view my website without getting caught up in specific implementation details. The best part of the course is the last section, the SEO audit. In the first part, the instructor walks through a manual audit of a website describing SEO issues and remedies. The second part is a demonstration of an automated tool that analyzes a website for specific SEO issues. My only criticism of the course is that I found some of the material to be repetitive. I would suggest that a future edition of the course include a section on implementing SEO on a WordPress site. Out of the box Wordpress does not support setting metadata as required to implement the techniques described in the course. There are a variety of useful plug-ins, but in some cases they stress techniques that have been discouraged in this course. The instructors guidance and experience would be much appreciated.
Gary
March 29, 2021
The course is much more comprehensive than I expected. This though, is a plus. I am probably learning more than I need but this can never be a problem.
Johannes
January 27, 2021
I wanted to have a better understanding of what SEO is about and I think I now have that. It is a multi-faceted "thing" that if you are in the business of attracting attention to your business and its products through the web takes careful thinking about, planning and monitoring. It is not just about making your content searchable but also making it useable and valuable to improve your rankings.
Tim
January 25, 2021
A very comprehensive course that will answer pretty much every question you are likely to have and enable you to find answers to any that are left. Highly recommended.
Erica
January 11, 2021
An hour before I started the course, I was directed to a site that teaches how to write for SEO. And what you are telling us about Keyword stuffing is exactly what that blog swears by. Just shows you...
Marcel
January 9, 2021
Way more details and resources than expected. There is a lot to learn and also unlearn. Getting SEO right is a rather tedious process. I will reference the course material a lot to correct issues on my blogs.
Sandy
May 24, 2020
Excellent information! I'm learning a great deal about SEO. Andy is very thorough and explains this complex subject easily. I would recommend this course to anyone who wants to learn about SEO.
Kevin
March 5, 2020
Andrew William's courses are always top notched, and this course on SEO is no exception. In fact, all my courses about online marketing are learnt from him. So if you want to learn SEO or other online marketing related videos, his courses will NOT disappoint!
Daan
February 20, 2018
Goed en informatief alleen de ondertiteling is dezelfde kleur en achtergornd als het programma waardoor deze lastig te lezen is
Paulina
December 21, 2017
Great course with diverse knowledge shared in a very clear manner! I'd love to have some sections extended in the future - or to have them covered in separate trainings from the same instructor.
Leslie
December 5, 2017
The first two chapters are Google historical in nature. A beginner may find the information relevant. Many of us have experienced google and their manipulations of search. The bottom line is Google wants to maximize its profits. They care NOT for anyone, you are just an ad impression. Chapter three onward actually is quite good for creating content.
Robin
August 14, 2017
Very clear and incredibly logically presentation. I'm no SEO expert but I held a pretty in depth conversation about it today with someone who was one. He thought I worked in the field :) This course is my only formal training. (16 out of 61 lectures)
Doug
July 20, 2017
Well presented, comprehensive and practical coverage of the subject. My only suggestion for improvement would be to follow your own advice and use black text on a white background. My ageing eyes would appreciate it.

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udemy ID
2/9/2015
course created date
8/7/2019
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