SEO Primer - Search Engine Optimization for Beginners

An introduction to search engine optimization (SEO) and how to go about creating a website that Google will love.

4.38 (106 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
instructor
SEO Primer - Search Engine Optimization for Beginners
1,717
students
2 hours
content
Nov 2020
last update
$54.99
regular price

What you will learn

Develop your own "SEO Mindset" to evaluate SEO techniques and opportunities

Know the main ranking factors in Google today, and go about optimizing their own website.

Create search engine optimized content for their website.

Understand the difference between White Hat, Black Hat and Grey Hat, and make the correct choices for their own website.

Create content that looks like it was written by an expert in the field, giving it the best possible chances of ranking in Google.

Why take this course?

🚀 **SEO Primer - Search Engine Optimization for Beginners** 🌐 **Course Headline:** An introduction to search engine optimization (SEO) and how to go about creating a website that Google will love. --- ### Course Description: Discover the art of SEO with our comprehensive course designed to impart the **SEO Mindset**. This isn't just another course on optimizing your website; it's a journey into understanding *why* search engines behave the way they do, and how you can strategically align your content to perform at its best. **Why Take This Course?** - 🎓 **Learn the Basics:** Gain a solid foundation in SEO, from the fundamentals to the strategies that drive traffic and rankings. - 🧠 **SEO Philosophy:** Adopt an SEO mindset that will guide you through the ever-evolving landscape of search engine algorithms. - 🤔 **Risk Assessment:** Learn to evaluate SEO techniques, distinguishing between sustainable White Hat methods and the less favorable Black Hat and Grey Hat tactics. - 🕵️‍♂️ **Historical Insights:** Explore how SEO has evolved over the years with real examples from the past. - 📈 **Current Best Practices:** Focus on the most critical factors in modern SEO to ensure your website remains competitive. - 🛠️ **Google as Your Guide:** Leverage Google's own resources to inform your SEO strategy. - ✨ **Content Creation:** Master the art of creating high-quality content that resonates with both users and search engines. - ⏭️ **Backlinking Mastery:** Use our "Holy Grail" checklist to evaluate and achieve powerful backlinks. - 🔍 **SEO Mindset:** Develop a mindset that will serve as your compass in the vast expanse of online marketing. ### Course Outline: 1. **Introduction to SEO** - What is SEO, and why does it matter? - Understanding the impact of SEO on website traffic and visibility. 2. **SEO Techniques Through History** - The evolution of SEO strategies over time. - Real-world examples of outdated SEO techniques that once reigned supreme. 3. **Understanding Black Hat, White Hat, and Grey Hat SEO** - Defining each category and how they differ in approach and risk. - How to spot these strategies in action. 4. **Leveraging Google's Resources** - Utilizing Google's tools and guidelines to stay on the right side of optimization. - Aligning with Google's algorithms for sustainable growth. 5. **Content Creation Strategies** - Crafting high-quality content that is both user-friendly and search engine appealing. - Understanding the role of content in SEO success. 6. **Backlinking Essentials** - The importance of backlinks in SEO. - My "Holy Grail" checklist for evaluating and achieving high-quality backlinks. 7. **Developing an SEO Mindset** - How to approach SEO with a strategic and sustainable mindset. - Tips and best practices for ongoing SEO efforts. By the end of this course, you'll be equipped with the knowledge to implement effective SEO strategies that will elevate your website's presence in search engine results. Whether you're a blogger, a business owner, or an aspiring digital marketer, this course is your gateway into the world of SEO with a focus on long-term success and ethical practices. 🌟 Enroll now and embark on your journey to mastering SEO!

Screenshots

SEO Primer - Search Engine Optimization for Beginners - Screenshot_01SEO Primer - Search Engine Optimization for Beginners - Screenshot_02SEO Primer - Search Engine Optimization for Beginners - Screenshot_03SEO Primer - Search Engine Optimization for Beginners - Screenshot_04

Our review

--- **Course Review: Absolute SEO Primer by Andy Drinkle** **Overall Rating:** 4.42 / 5 **Pros:** - **Comprehensive for Beginners:** The course is well-received for its thorough and user-oriented explanations, making complex concepts accessible to beginners. - **Relevant for Different Levels of Expertise:** Users from various levels of SEO knowledge find the course valuable, with some recommending it as a starting point or for a quick update on the constantly evolving field of SEO. - **Engaging and Clear Instruction:** Andy Drinkle's teaching style is described as clear, easy to listen to, and very informative, which contributes to a pleasurable learning experience. - **Practical Demonstrations:** The course includes practical demonstrations that aid in understanding the concepts taught. - **Basic Understanding of SEO:** It provides an overview of how SEO works today, including do's and don'ts, which is essential for anyone looking to improve their website's visibility on search engines. **Cons:** - **Outdated Interface Elements:** Some interface elements mentioned by the instructor may no longer be relevant or present in Udemy's updated interface, causing potential confusion for learners. - **Focus on Negative Aspects:** The course seems to place a greater emphasis on what NOT to do rather than on positive actionable steps, which might not align with some users' expectations. - **Keyword Difficulty Not Covered:** There is a notable absence of consideration for keyword difficulty in the course content, which is a critical aspect of modern SEO practices. - **Length and Content Density:** Some users find the course longer than necessary and less concise regarding what one should actively do to improve their SEO. **Additional Notes:** - **Feedback Encouraged:** One reviewer suggests that providing multiple ratings throughout the course could be beneficial for improving instruction quality and responsiveness to learner feedback. - **SEO Fundamentals:** The course is described as a "primer," which indicates it provides basic knowledge of SEO, but may not cover advanced techniques or strategies. - **Domain Authority Consideration:** David emphasizes the importance of considering total page authority when targeting keywords, highlighting the competitive nature of top Google SERP positions. **User Experience and Course Content:** The course is widely regarded as beneficial for beginners to SEO and those in need of a refresher on contemporary SEO practices. The clear explanations and practical examples are commended by users who have found the course informative and engaging. However, some users suggest that the content could be more focused on what should be done, rather than what should not, and that it should include up-to-date information on keyword difficulty and advanced SEO tactics. --- **Final Verdict:** This **SEO Primer** by Andy Drinkle is a **highly recommended course for beginners**, offering clear and practical guidance on the basics of SEO. For those with more experience or specific interests in advanced SEO techniques, it is suggested to look for more specialized courses that cover these aspects in greater detail. The course's content remains largely relevant, with some areas that could be updated to reflect the latest developments in SEO practices.

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Related Topics

562424
udemy ID
7/23/2015
course created date
8/7/2019
course indexed date
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