Master Technical SEO, WordPress SEO 2020 |450+ Videos|15 hrs

Master On Page SEO, Complete Technical SEO, Keyword Research, WordPress, Speed Optimization, Schema, SEO audit and more

4.55 (143 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
4,906
students
16.5 hours
content
Dec 2020
last update
$59.99
regular price

What you will learn

Build highly optimized, technically perfect WordPress websites

Master technical SEO

Write highly optimized SEO content

Create responsive WordPress websites that load extremely fast

Master WordPress

Master On Page SEO

Perform a technical SEO audit

Master keyword research

Description

What You'll Learn

  • How to Build 100% technically perfect, well SEOed websites: This course will give you a super solid foundation in technical SEO


  • On Page SEO: On Page SEO is covered in great detail here. Every factor is discussed with examples - including using Google's NLP tool


  • Build blazing fast WordPress websites : You'll see - with a live example - how to build websites that load extremely fast, with TTFB less than 0.2s - on a shared hosting account. You do not need to spend $100s a year on hosting - and you can do these quick optimizations in less than 30 minutes in most cases!

    Every technique you need to know to build super fast, high performing websites is discussed with examples. These include

    • How to use speed testing tools

    • Factors that influence site speed

    • TTFB

    • DNS response times

    • DNS prefetch

    • Prerendering and preconnect

    • GZip compression

    • Code bloat

    • Optimizing CSS and JS

    • SSL speed

    • Testing SSL certificates for vulnerabilities


  • SEO Schema and structured data: You'll discover how very easy it is to add JSON LD schema and structured data to your WordPress website.
    You'll see how to

    • Use Google's Data Highlighter and Data Helper tools

    • Add product schema

    • Add ratings and reviews

    • Recipes

    • ItemList

    • Events

    • Article schema

    • Local business schema

    • Debugging JSON LD schema code

  • Do a technical SEO audit: You'll get a thorough understanding of the important technical SEO factors that play a key role in helping your website rank in the search engines - and how to do a technical SEO audit.


  • Master WordPress: Just about everything you need to know about setting up WordPress sites and adding and modifying content is discussed here in great detail. You'll learn ...

    • How to use cPanel

    • Register a domain

    • Setup web hosting

    • Configuring WordPress

    • How to add themes and plugins

    • How to use the Gutenberg editor

    • create .htaccess files

    • Create robots.txt and XML sitemap


  • Master WordPress Gutenberg editor

  • Understand search intent: Unless you understand search intent, you will not be able to create content that ranks in Google. In this section you'll learn about

    • The kind of keywords you would never want to target

    • Different types of search queries

    • Different types of content

    • Pogo sticking

    • Entity search

    • Query disambiguation and query deserves diversity

  • Understand keyword difficulty: Unless you know the difference between easy and hard keywords, you will not be able to choose keywords to target.
    In this section you will see exactly how to get to know whether a keyword would be easy or hard to target.

  • Master keyword research: This is a critical skill for any SEO. There's a science and an art to this. You'll get to learn how to do keyword research by seeing how it's done.
    You will learn exactly how you can find low competition keywords that will be very appropriate for your site - no matter what your niche is.

  • How to find 100s of easy keywords in any niche: This is one skill you will need to master if you are going to be an SEO. The lessons in this section will help you master this skill.

  • Understand how to write highly optimized SEO content: Writing SEO optimized content is not the same as writing content. You will get to see the exact steps you need to follow to write highly optimized SEO articles. These are the kind of articles that can rank for 100s or even 1000s of different keywords. You'll learn (with a detailed worked example) ...

    • How to identify variations of the primary keyword

    • How to identify secondary keywords

    • Optimize the title and description tags

    • Use proven techniques to increase your CTR in the SERPs

    • Craft your page's URL

    • How to do in-depth research

    • Improve your reading scores easily

    • Use Google's NLP tool to maximize your chances of ranking high

    • Add schema

    • Make your articles highly relevant topically

  • Create .htaccess files: You'll see how to create and modify the .htaccess file. You'll learn how to use .htaccess to

    • Setup redirects

    • Disable directory listings

    • Password protect individual directories

    • Block certain IP addresses

    • Protect the wp-login.php file

    • Add custom http headers

    • Create x-robots tags

    • Make your WordPress website more secure

  • Optimize images: This is another important skill every SEO needs to have. Unoptimized images can make your pages very slow to load and reduce your site's conversions. There's a lot more to image optimization than using a plugin to reduce image sizes. In fact, you will not want to use plugins to optimize images. You'll learn about ...

    • Best image types for the web

    • WordPress image sizes

    • HTML5 picture element

    • Using WebP images

    • Lazy loading images

    • Using free tools to reduce your image sizes by upto 90%

    • Optimizing alt text

    • Image filenames and SEO

    • Optimizing for SafeSearch


  • robots.txt: robots.txt is a file every SEO needs to know about. Mistakes in this file can seriously hinder your site's performance. In this section, you'll see how to ...

    • Create and validate your robots.txt file

    • Avoid common mistakes

    • Create meta robots tags

    • Avoid conflicts between robots.txt and your website's XML sitemap

    • Avoid conflicts between robots.txt and meta robots tags


  • International targeting and hreflang: If you are going to be working on very large sites that target multiple countries, you will need to know how to use hreflang. In this section, you'll see ...

    • How international targeting works

    • What ccTLDs are and when to use them

    • How to determine the best ways to implement international targeting for your website

    • The intricacies involved in creating multilingual URLs

    • How to use canonical tags with hreflang

    • How to get XML sitemaps to work well with hreflang

    • How to debug hreflang tags

  • XML sitemaps: Your website's XML sitemap - along with the robots.txt file - plays a key role in optimizing your crawl budget. Mistakes in XML sitemaps are all too common. And these seemingly benign mistakes can reduce your site's crawl budget. In this section you'll see ...

    • What crawl budget is and why you should care

    • XML vs HTML sitemaps - the differences

    • How to create video and image sitemaps

    • How to create and validate your XML sitemap

    • How to maximize crawl budget

    • How to avoid common errors in creating XMl sitemaps

  • Setup a CDN: By configuring a Content Delivery Network for your WordPress website, you can make your website a lot faster, more secure, increase availability and reduce the load on your server. In this section, you'll learn how to do this for free - and it takes only a few minutes!

  • Implement HSTS: By implementing HSTS for your WordPress website, you will make it more secure - and improve security. You'll learn how to do this, and see the prerequisites a website should satisfy before you can implement HSTS.

Requirements

  • A computer with an internet connection

  • A strong work ethic


Who this course is for

  • Webmasters

  • Web designers

  • Web developers

  • Bloggers

  • Business owners

  • Writers


By learning the skills taught here, you will be able to

  • Build highly optimized websites - this is a skill companies value a lot

  • Master technical SEO - This is exactly what is needed to rank in Google and other search engines

  • Write highly optimized SEO content - another very valuable skill companies are willing to pay a lot for

  • Create websites that load extremely fast without spending much - another highly lucrative skill. There are companies that do just this and nothing else.

  • Master WordPress - Everything you need to know to create WordPress websites is covered here in great detail


Content

Introduction

Introduction
The aim of search engines
The biggest search engine
What is SEO
What is technical SEO
Transcripts of section 1

Understanding keywords

Why keywords matter
Search volume
Sales funnel and keywords
Awareness stage - Informational keywords
Navigational keywords - Consideration stage
Transactional keywords - Buying stage
Post purchase keywords
Seasonal keywords
Non-seasonal keywords
Keyword difficulty
Longtail keywords
Topics and keywords
Keyword tools
Transcripts of section 2

Keyword intent and adaptive search

Keyword intent
Keyword intent - example I
Keyword intent - example II
Longtail vs head keywords
Keywords to avoid - Fact keywords
Pogo sticking
Types of content
Content types for informational queries
Content - Consideration stage
Content - Transactional queries
Query personalization
Vertical search
Universal search
Lexical vs semantic search
Entity search
Query disambiguation
Query deserves diversity
Query deserves freshness
Transcripts section 3

Keyword difficulty

What is keyword difficulty
Approach used in this section
Google's PageRank algorithm
Domain and page level metrics
A word about TF and CF
Factors that influence keyword difficulty
KD scores
allintitle
allinurl and unoptimized URLs
Number of words in the keyword phrase
ahrefs rank of sites in the top 10
Number of contextual links with target keyword phrase
SERP volatility and search intent
Check internal links
Check authority of external links
Links from pages with traffic
Check relevance of external backlinks
Check brand mentions
Highly focused niche sites
Check the top 10 for these kind of sites
EAT and YMYL
Reputation
Check for schema markup
Number of referring domains
Transcripts section 4

Keyword Research

Objective of keyword research
Keyword research and brand analysis
Keyword research for lead generation
Before we begin ...
Start with your niche's main keywords
Generate keyword ideas
List your main competitors
Check what keywords your main competitors rank for
Transcripts section 05

Finding Low Competition Keywords

Mining social networking sites
Mining Q&A websites
Mining press release sites for easy keywords
Mining article submission sites
Mining niche forums
Mining large ecommerce sites
Weak websites in your niche

Search Engine Optimization 101

The most important on-page elements
Title element
Keywords meta tag
Description meta tag
alt text
robots.txt
.htaccess file
Keyword density
Focus keyword
HTML header tags
URL
Fresh content
Links 101
Anchor text
Follow and nofollow links
Link juice
Types of links
Onsite duplicate content

Advanced On-Page SEO

Primary keyword and its commercial intent
Variations
Keyword stemming
Lemmatization
Secondary keywords
LSI
TF-IDF
TF-IDF and NLP Example
Word vectors
NLP, entities and entity salience
Google's NLP Tool
A closer look at sentiment
Using Google's NLP tool for SEO

Writing Content

The primary keyword
Variations of the primary keyword
Identify secondary keywords
Identify questions for the FAQ section
Look at the top ranking pages
Match the title with the keyword intent
Title tag optimization part 2
Which pages are ranking - homepages or inner pages?
Description tag
Special characters in titles and descriptions
Spying on your competition for title and description ideas
Crafting your page's URL
Adding title and description to your page
Page template
Write the outline
Do in-depth research
Check for uniqueness
Check for AI generated content
Check spelling and grammar
Check reading grade level
Fine tune LSI - ntopic
Get entities from Google's NLP tool
Check topic and sentiment
Adding images
Add internal and external links
Avoid irrelevant words in headlines
Avoid ads above the fold
Avoid over-optimization
Avoid distractions
Add breadcrumbs
Add schema
Adding schema - part 2
Getting your URL indexed
Run your page through Google's PageSpeed Insights
Getting your articles written

Image Optimization

Image optimization - what it is
Best image types for the web
Image sizes in WordPress
Making images responsive using CSS
HTML5 picture element
WebP
Using WebP
Lazy loading images
Reducing image size with GIMP
alt text
Filenames
Image placement
Optimizing for safesearch
Image optimization with a plugin

Canonical URLs

What is a Canonical URL
Why it is not a tag
On-site duplicate content
Duplicate content generated by external links
Session IDs
Keyword cannibalization
301 redirects vs canonical links elements
XML sitemaps and canonical tags
Landing pages
Tracking parameters
Filters
Internal linking
How to setup canonical elements in WordPress
Editing canonical elements in WordPress
Infinite loops in canonicals
Cross domain canonicals
Setting canonicals in the HTTP header

cPanel

What is cPanel
cPanel interface
cPanel - addon domains
cPanel file manager
Backup and restore
cPanel partial backups
Password protect directories
WordPress tools
Creating subdomains
Installing a SSL certificate
Installing WordPress
cPanel - Setting up redirects

Domain Registration

Domain registration - a brief overview
TLDs
Brainstorming
Check for trademark infringement
Caveat!
Domain registration length
Protecting your subdomains
Registering your domain

WordPress

Logging into WordPress
The dashboard
Your profile
General settings
Writing settings
Reading settings
Discussion settings
Media settings
Permalinks
Privacy
RSS feeds
Themes
Adding themes
Posts and pages
Post categories
Tags
Adding tags to posts
Categories hierarchy
Plugins
Plugins - some tips
Media library
WordPress editors
Working with widgets
Differences between plugins and widgets
Creating a child theme
Adding a logo
Adding a favicon
Creating menus
Editing menus
Navigation menus and menu locations
Users
User roles

WordPress Gutenberg

Gutenberg Editor - The basics
Gutenberg - Blocks
Changing permalinks and publish options
Working with text
Gutenberg list
Gutenberg headings
Gutenberg tables
Gutenberg classic editor block
Gutenberg columns block
Gutenberg images
Gutenberg cover
Gutenberg image gallery
Gutenberg audio
Gutenberg embeds
Gutenberg shortcodes
Gutenberg - adding quotes
Gutenberg - pullquote
Gutenberg - preformatted block
Custom HTML block
Gutenberg - separator
Gutenberg - more block
Gutenberg - Verse block
Gutenberg - buttons
Gutenberg - Code block
Gutenberg - Fonts
Gutenberg - Reusable blocks
Gutenberg - Editing reusable blocks
Gutenberg - Creating templates from reusable blocks
Gutenberg - Block manager
Gutenberg - Embedding Google maps
Gutenberg - Revisions
Gutenberg - Revisions II
Gutenberg - Comments
Gutenberg - Dealing with comment spam
Gutenberg - Antispam II
Gutenberg - Creating hyperlinks
Gutenberg - Intrapage links
Gutenberg - Adding nofollow links
rel noreferrer noopener

.htaccess

.htaccess introduction
When to use htaccess
Caveat!
Doing changes to htaccess
Testing htaccess
Disable directory listings
Custom 403 and 401 pages
Setting up redirects
Apache mod_rewrite
Where not to place any code
Password protecting directories
Blocking IP addresses
Deny by referrer
Preventing image hotlinking
Directory index
Server timezone
Redirecting one directory to another
Protect the .htaccess file
Protect wp-login.php file
x-robots tag
Setting custom http headers
Disable server signature
Disable etags

Setting up hosting

Web hosting - What it is
Shared hosting
Virtual private servers
Dedicated hosting
Cloud hosting
Managed WordPress hosting
Hosting - Minimum requirements
Which host should you choose
WordPress.com vs WordPress.org
Do not host with your domain registrar
Signing up for hosting
Setting up your hosting account
Configuring DNS servers
Creating an email account
DNS propagation

robots.txt

What is robots.txt
Structure and syntax
Wildcards and regular expressions
Syntax part II
Validating your robots.txt
Common mistakes
Meta robots tags
REP tags - syntax and directives
Conflicts between robots.txt and meta robots tags
robots.txt XML sitemap and meta robots

International targeting

International SEO - How targeting works
Domains 101 - ccTLDs
Multilingual targeting with subdomains
Implementation - Subdomains
Multilingual targeting using subdirectories
Implementation - Subdirectories
Multilingual URLs
ISO country codes for countries and languages
Countries that speak multiple languages
Targeting multiple languages and countries - the challenges
hreflang basics
hreflang and canonicalization
Targeting only by language
HTML lang vs hreflang
hreflang tools
Multilingual SEO plugins
XML sitemaps with hreflang
Debugging hreflang - Common hreflang mistakes

XML sitemaps

Why do you need a sitemap
XML vs HTML sitemaps
Creating XML sitemaps using AIOSEO plugin
XML sitemaps format
Video sitemaps
Video sitemaps for Youtube hosted videos
Image sitemaps
Sitemap formats
Sitemaps - Best practices
Tell Google about your sitemap
Validating your sitemap
Common XML sitemap errors
Crawl budget
Maximizing crawl budget
HTML sitemaps
More tips

URLs

URLs - What they are
Syntax and components of a URL
Document root
URIs, URLs and URNs
FQDN
Absolute URLs vs relative URLs
Why use absolute URLs
Underscores vs dashes in URLs
Case sensitivity
Trailing slashes in URLs
Stop words in URLs
Safe and unsafe characters
URL encoding
Designing persistent URLs
Breadcrumbs
Why use breadcrumbs
How to implement breadcrumbs in WordPress

Site speed

Site speed - Factors that matter
Testing tools
Things to do before you start testing
Understanding test results - Part I
Understanding test results - Part II
Understanding test results - Part III
Factors that influence site speed
Using the right version of the URL
TTFB
Why use a caching plugin
Bandwidth and latency
Network latency - A closer look
Summary so far
DNS response time
Switching to a premium DNS
DNS records
DNS prefetch
Implementing DNS prefetch in WordPress
DNS prefetch - Chrome vs Firefox
Preconnect
Prerendering
Gzip compression
Code bloat
Combating code bloat with a plugin
Fonts - Why you should care
Fonts - Improving performance
404s - Resource hogs
Missing CSS and JS files
Render blocking CSS
Critical rendering path
Optimize CSS
Optimize JS
Database bloat
Browser caching
PHP version
HTTP2
SSL certificates
SSL speed
Testing SSL certificates for vulnerabilities

Cloudflare CDN

Performance before implementing CDN
Add site to Cloudflare
Caching settings
Page rules
Configure your WordPress caching plugin
Install Cloudflare plugin
Measuring performance improvements
HSTS
HSTS prerequisites
Implementing HSTS
Disabling HSTS

SEO Schema and Structured Data

Rich snippets vs regular snippets
Web 3.0, linked data and the semantic web
What is schema
Types of schema markup formats
Schema and voice search
What is JSON-LD
Things and properties
Schema.org and Google's guidelines for structured data
Date Helper vs Data Highlighter
Google's recommended process
Breadcrumbs
Breadcrumbs worked example
Products
Products worked example
Products image search example
Ratings and reviews
WordPress plugins - ratings and reviews
WordPress plugins - reviews
Product ratings
Product reviews
Recipes
Recipes - worked example
ItemList: Recipes
ItemList and carousel results
Events
Article
Article - worked example
Affiliate pages - article worked example
Local business schema - Organization
Local business
Local Business - Schema Code Optimization Part 1
Local Business - Schema Code Optimization Part 2
Local Business - Schema Code Optimization Part 3
Review Snippets vs Critic Reviews for Local Businesses
Local Business - Schema Code Optimization Part 4

Technical SEO Audit

Google search console
Sitemaps
robots.txt and meta robots
Preferred domain setting
Check canonical URLs
Cross browser compatibility testing
Text to code ratio
Check http response codes
Broken links
Check for duplicate content
Check hreflang tags

Screenshots

Master Technical SEO, WordPress SEO 2020 |450+ Videos|15 hrs - Screenshot_01Master Technical SEO, WordPress SEO 2020 |450+ Videos|15 hrs - Screenshot_02Master Technical SEO, WordPress SEO 2020 |450+ Videos|15 hrs - Screenshot_03Master Technical SEO, WordPress SEO 2020 |450+ Videos|15 hrs - Screenshot_04

Reviews

Sami
October 10, 2023
Amazing course on technical seo...im working in the technical seo and found valuable for myself, its good for beginner like me. thanks!!
Astrid
April 20, 2021
The content was really ok and very elaborate, but as a non-native English speaker I sometimes had a hard time understanding the English that was spoken.
Afonso
January 30, 2021
A really extensive and in-depth SEO course. The content goes from the basics to the advanced but explained in a very easy to understand way. This course beats some expensive 500 to 1000€ SEO courses easily. Congratulations to the author!
Roger
December 9, 2020
I´ve seen dozens of WordPress SEO courses but this is by far the most comprehensive, detailed, and in-depth course I´ve seen thus far. And the best part is, even though it covers deep and advance technical stuff, it´s presented in a very beginner-friendly matter. I highly recommend this for, not just anyone starting to learn about SEO but, also, for those who have some basic knowledge on the topic.
Dame
November 23, 2020
The instructor and the course is great. I'm learning a lot from it especially the technicalities in SEO. It's actually what I've been looking for. There are a lot of SEO courses out there but only few discuss technical SEO. Thank you!
Muhammad
July 30, 2020
This is the best course if you want to learn Technical SEO. My several keywords are ranking in the top 10 only because I took this course and followed the instructions. The methods taught in this course really works. I tried them and got the best results. Cheers!
Prateek
July 21, 2020
hi, i would rate this course as almost perfect. the reason keep reading- 1-Teacher- he made an affiliate training course 3 years back, which is equally good, he updates it and answers all Qs til today, so I knew this would be very comprehensive. 2-Slow and methodical- he explains all the concepts in very good detail. 3-Transcript- Full transcripts are provided, I can read and refer to them later. 4-Speed and Cdn- I took a course from Shay Toder the speed guru, this udemy course covers everything at 1/10th of the cost.As we all know speed of sites is paramount nowadays.I would suggest go thru this module. I really liked the can module also. 5-Kw res modules for beginners are also very good. 6-Writing content which is key nowadays is also very well done. Small things I needed more of were- too many lessons which are 30 sec to 2mins, could have been combined as it breaks the flow for another lesson to start. U hv to set speed again in udemy. Schema module -maybe some premade/ copy paste templates can be gvn by author in future. Barring this a very good comprehensive course.
Jonathan
June 24, 2020
Excellent course, concise, and very thorough for 2020 and beyond. Stick with it and you will get the results you want - the road to success is mapped out here.
Raju
June 3, 2020
I have been learning SEO Since 2 Years but i have not yet seen this much of knowledge videos. its the bible for SEO. i have wasted my 2 years by watching youtube. most of youtubers confused me with multiple videos. I call you as my guru. I am glad to watch this. its worth of 1 Lakh Rupees course. Thank you sir.

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udemy ID
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course created date
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