Selling Social Media to Your Boss

Win Buy-In and Resources from Senior Business Decision Makers and Potential Clients

4.05 (252 reviews)
Udemy
platform
English
language
Social Media Marketing
category
Selling Social Media to Your Boss
18,534
students
6.5 hours
content
Feb 2023
last update
$39.99
regular price

What you will learn

Shape the business argument

Provide evidence of buyer activity

Convert social media skeptics

Sell social media to B2Bs and B2Cs

Generate leads via social media

Selling social media through search

Selling to social media skeptics

Positioning social media as an asset

Tailoring your pitch to corporate culture

Selling social local mobile campaigns

And much, much more

Why take this course?

Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin.  If you want to sell social media campaigns to clients or convince your boss to use social media.

I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military.  I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate.  In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.

Companies and clients alike are spending more on social media and less on traditional marketing and PR services.  Are you shifting your resources as well?  Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients.  As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.

You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.

Get this online social media marketing services course and start closing social media marketing business today.

Take this course now, and learn how to sell your social marketing media services.

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Content

Intro to Selling Social Media Marketing Services

How to Sell Social Media Marketing Services: Course Overview
About This Instructor
Intro to Selling Social Media Marketing Services: How to Sell Social Media Services

The Wind Up: Getting Ready to Sell Social Media Services

Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services
Articulating the Value Proposition: How to Sell Social Media to Clients
How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services
Selling Social Media to Skeptics: How to Sell Social Media Marketing
How to Sell Social Media to B2B Marketers: How to Sell Social Media Services

The Pitch: Selling Social Media Services

HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services
HOW TO: Build the Business Case for Social Media Marketing
Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media
Sell Social Media by Revealing Buyer Activity: How to Sell Social Media
More on Finding Buyer Activity on Social Networks: How to Sell Social Media
Find the Client's Social Media Champions: How to Sell Social Media Marketing Services
How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services
Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients
Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing

Wrap Up: Follow Up Social Media Selling Resources

FREE Chapter Download

Supplemental Resources: How to Sell Social Media Services

How To: Generate B2B Leads on SlideShare
Selling Social Media to the US Pentagon
4 Ways B2B Social Networks Drive Commerce
Selling Pilot Programs with Brian Solis
Selling to the Enterprise with Pete Blackshaw
Selling to the CEO with Charlene Li
Selling on Linkedin with Don Spetner
Selling B2B Social Networks with Mark Yoltan
Lead Generation on SlideShare with Rashmi Sinha
Sample Sales Deck
How Social Media Killed the Cold Call
4 Ways To Develop New Business On Slide Share
Promotional Materials
Social Selling eBook

Our review

🌟 **Overall Course Review** 🌟 GroupLayout Rating: **** (4.05 out of 5) **Course Insight and Value:** The course has received high praise for its depth of insight, with several users expressing that they learned a great deal that they found both professionally and personally useful. The content is original and starts from general concepts before delving into more complex aspects of social media strategies for business. This structure allows learners to build a solid foundation of knowledge before tackling advanced topics. **Pros:** - **Comprehensive Content:** The course covers a wide range of topics, ensuring that students receive a well-rounded education on social media and its applications in business. - **Practical Application:** Users have reported that the knowledge gained from this course is directly applicable to real-world scenarios, enhancing both professional and personal skill sets. - **Well-Structured:** The course seems to be structured in a way that builds from basic principles to more intricate concepts, which is beneficial for learners of various levels. **Cons:** - **Outdated Information:** One review points out that some information provided in the course is no longer current, specifically mentioning Google Insights which has not functioned for years. This indicates a need for content updates to maintain relevance and accuracy. - **Technical Issues:** Another review notes that a website referenced in the course is non-functional as its parent company has closed its doors. This suggests potential disruptions in practical application if the course relies on specific tools or platforms. - **Basic Content for Advanced Learners:** A few users felt that the information presented was basic and something they were already familiar with, which could indicate the course may be more suitable for beginners rather than those with existing knowledge of social media tools and strategies. **Course Recommendation:** Despite some limitations regarding outdated content and technical issues, the course is highly recommended for individuals looking to gain a solid understanding of social media's role in business. It is particularly beneficial for those who are new to the subject or looking to reinforce their foundational knowledge before venturing into more complex strategies. It is advisable for the course creators to address the outdated information and technical issues to enhance the learning experience for all users. **Final Thoughts:** Overall, this course is a valuable resource for understanding social media's impact on business, provided that updates are made to ensure the content remains current and useful. With its comprehensive coverage of topics and practical focus, it has the potential to be a cornerstone learning experience in the realm of digital marketing and social media management.

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12256
udemy ID
1/1/2012
course created date
6/11/2019
course indexed date
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