Search Engine Optimization: Get To The Top!

Find out practical ways to make sure your site ranks highly for the keywords your potential customers are looking for!

4.20 (10 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
Search Engine Optimization: Get To The Top!
153
students
6 hours
content
Aug 2019
last update
$19.99
regular price

What you will learn

Plan, Deploy, Audit a SEO campaign

Understand On- Site and Off Site SEO issues

Attract the right audience

Description

87% of all web user will access information using a search engine so... IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO


A clear and concise way to learn SEO

Jargon Buster - Real Learning no false "short-cuts."

Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.

    A Certificate of Completion is Presented to Students who Undertake the Course. 

Content

Search Engine Optimization Strategy

Intro & History
What is It
The Search SuperPower
Strategies and Techniques to Get to the Top 1
Strategies and Techniques to Get to the Top 2
Strategies and Techniques to Get to the Top 3
Industry Examples and Summary
Slides
How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy

Search Engine Optimization

Introduction to SEO
Business case_Market share_SEO vs PPC
SEO ranking_PPC _Smartphones and PPC
Types of search_Head vs Tail
Basics of natural search_ How SEO works
Jargon buster
Strategy-Benchmarking
Competitor analysis
Keyphrase analysis
Cost-benefit analysis_Planing and implementation_Measuring and reporting
Basic algorithm-Site build and hosting
Relevance-URL,Page title and Meta data 1
Relevance-URL,Page title and Meta data 2
Relevance-On page content 1
Relevance-On page content 2
Relevance-Duplicate content_Images, video and audio
Relevance-PDFs
Credibility-Link building_Page rank
Credibility-Hub and authority pages_Link relevance
Credibility-Types of site_On site promotion
Credibility-Tools
Algorithm evolution-Social 1
Algorithm evolution-Social 2
Algorithm evolution-Mobile_Google local_Google shopping
Summary SEO

Reviews

Ajay
June 14, 2020
The definition and content clearly explained. A Good comprehensive course for a fresher in digital marketing. The course major areas to understand. A well defined and presented course.

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Related Topics

33603
udemy ID
12/26/2012
course created date
11/22/2019
course indexed date
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course submited by