Sales Skills Mastery 3: Sales Story & Metaphor Techniques

2X Your Sales Results and Enhance Your Sales Process With These Unique Sales Techniques & Strategies in Only 10 Min/day

4.65 (45 reviews)
Udemy
platform
English
language
Sales
category
instructor
Sales Skills Mastery 3: Sales Story & Metaphor Techniques
2,063
students
4.5 hours
content
Sep 2018
last update
$64.99
regular price

What you will learn

IDENTIFY Your Ideal Target Customer and Quickly Get Deep Inside the Mind of Your Prospect

CUT Through the Noise and Deliver Laser Targeted Sales Messages

CREATE Your Own Powerful Book of Sales Stories and Metaphors That You Can Draw upon for Any Occasion...Never Get Caught Without the Right Words Again

CRAFT Mesmerizing Stories That Sell in Minutes with a Simple 3-Step Blueprint

APPLY the 10 Most Powerful Story Types to Build Trust, Increase Buying Mood and Motivation, Overcome Objections and Close Sales

CONVERT Boring Sales Info into Powerful Messages That Quickly Burn Vivid Images, Creates Intense Feelings and Sensations Inside Your Prospect

Why take this course?

Stories speak to the part of the brain where decisions are made.

Often the decision between a customer choosing you over someone else is your ability to know exactly what to say, when to say it, and how to make it count.

In this course, I’m going to show you how to convert your stale, boring sales pitch...the repetitive features and benefits that you (and most of your competitors) are assaulting your prospects with into mesmerizing, memorable sales messages, using sales techniques that your prospects actually enjoy.

It’s going to make selling fun again and most importantly, help your potential customer come to the buying decision in such a way that they thought it was their idea all along.  No more pushy, 1980’s used car sales techniques and tactics.

Double your sales skills in only 10 minutes per day which can 2-10X your sales (Ideally within the next 60 days when you apply yourself.) ..even if you think you suck at storytelling

What will I be able to DO after I enroll?

  • IDENTIFY Your Ideal Target Customer and Quickly Get Deep Inside the Mind of Your Prospect With This Winning Strategy

  • CUT Through the Noise and Deliver Laser Targeted Sales Messages

  • CREATE Your Own Powerful Book of Sales Stories and Metaphors That You Can Draw upon for Any Occasion...Never Get Caught Without the Right Words Again

  • CRAFT Mesmerizing Stories That Sell in Minutes with a Simple 3-Step Blueprint

  • APPLY the 10 Most Powerful Story Types to Build Trust, Increase Buying Mood and Motivation, Overcome Objections and Close Sales

  • CONVERT Boring Sales Info into Powerful Messages That Quickly Burn Vivid Images, Creates Intense Feelings and Sensations Inside Your Prospect

Stop Wasting Your Talent with Inefficient, Outdated Selling Techniques and instead Become a Client Attraction Magnet.  

I’ve spent my entire adult life in sales.  Close to 20 years of sales experience..and I have to say, my outlook is much different now than when I got started.

In the beginning, I felt uncomfortable a lot.  Call reluctance was a constant struggle. 

..and deep down, secretly, I often felt like a peddler..like I was trying to convince people to do what I wanted them to do.

I would have to make tons of sales calls to close deals.  My prospects (and even clients) would buck like a horse, draining all my energy and passion for selling.

And when I tried to get help, many of the books and courses I took were overly theoretical and I found it difficult to apply it to my selling situations.

Fortunately, over time, through my own trial and error as well as learning from others, the pieces started falling into place.

I learned a new way of communicating with my prospects and customers.

A way that they actually enjoyed...one where they would happily do business with me and feel good about it.

This enhanced every phase of my sales process (lead generation, presentation, objection handling and closing).

Instead of lowering my price to make a sale, I sold at higher prices and experienced less refunds and headache clients.

I closed more deals on the first try and of the ones that didn’t close right away, a higher portion of them called me back to climb on board…

So simply put, my primary goal with this course is to help you avoid the time wasting traps, increase your selling power and completely outmatch your prospects so that you sell in a way that is more fun, more productive and energizes rather than drains you.

The sales skills and strategies you will learn will enhance your existing sales process.  No need to change that.

You’ll sell more over the phone, in person, in writing, webinars and sales consultations.

You’ll increase your prospecting efficiency which means you’ll spend less time cold calling and cold emailing and more time with qualified prospects.

And you’ll generate more and better quality appointments which means you can afford to be more picky with which potential clients you meet with.  This changes the power dynamic putting you back in the driver’s seat.

What will I learn specifically?

  • The Secrets of Selling Against The Competition

  • The Quick and Easy Way to Make More Sales Even If You're a Beginner…

  • The Subtle Art of Building Trust Through Stories

  • How to Turn Boring Features and Benefits into Persuasive Stories Quickly

  • How to Cut Through the Noise and Deliver Laser Targeted Sales Messages

  • The Ultimate 3-Step Blueprint for Storyselling

  • How to Pre-Frame Your Prospect Using Opener Stories

  • Selling Certainty: The Secrets of Using Security Stories to Persuade Your Prospect

  • The #1 Way to Wake Your Prospect up & Rivet Their Attention

This will be one of the most practical and useful courses you’ll ever take.

In short, you will walk away with a sharpened set of sales strategies and techniques...as well as a new, more persuasive way of communicating that will enhance all of your sales and marketing messages as well as your personal relationships.

Go ahead and give the course a test drive.  Click the buy now button on the right hand side and put these tools to the test for the next 30 days.  

If you aren’t able to massively increase your results...ask for a refund and you’ll get it.

All the fluff and fat has been trimmed from this course.  I’ve done the research.  I know what’s missing from other sales training programs and I’ve painstakingly filled those gaps.

This is a course you will use now and get benefit from for years to come.  

These are evergreen techniques and skills where every minute you invest learning will be pay you back 10-Fold.

So, why not give it a shot?

What have you got to lose?  If you do nothing, nothing will change.

Once you enroll you’re given step by step instructions and easy to follow exercises.

Best of all, you'll have my help should you have questions or need help applying the techniques in a specific situation.

Content

Section 1

Why You Need to Be Using Selling Stories and Metaphors If You Don't Want to Lose
How to Cut Through the Noise and Deliver Laser Targeted Sales Messages
The Core Transformation Exercise
Section 1 Quiz

Section 2

Gathering Your Raw Story Materials...Exercise 1 (Features)
Gathering Your Raw Story Materials...Exercise 2 (Benefits)
Gathering Your Raw Story Materials...Exercise 3 (Objections)
Gathering Your Raw Story Materials...Exercise 4 (Motivators)

Section 3

The Quick and Easy Way to Make More Sales Even If You're a Beginner
When and Where to Use Stories
Section 3 Quiz

Section 4

The 5 Key Elements of Stories That Sell
The Ultimate 3-Step Blueprint for Storyselling
“To Buy or Not to Buy...That is the Question…”
Section 4 Quiz

Section 5

The 10 Most Powerful Sales Stories
How to Pre-Frame Your Prospect Using Opener Stories
The Subtle Art of Building Trust Through Stories
How to Turn Boring Features and Benefits into Persuasive Stories
Overcome Your Prospect's Fears and Melt Their Resistance with Stories Like These
Dealing with the Elephant in the Room...
One of the Most Overlooked yet Powerful Angles of Influence
How to Increase Sales Using Only Productivity Stories
Decommoditize Your Offer and Create More Buyers By Using These Stories
Selling Certainty: Secrets of Using Security Stories to Persuade Your Prospect
Double Your Sales by Using Closing Stories

Section 6

The 7 Sales Metaphor Techniques
How to be a Better Salesperson Using Physical Action Metaphors
Unlocking The Power of Personal Metaphors
The #1 Way to Wake Your Prospect up & Rivet Their Attention
Ease Your Prospect’s Fears and Doubts Through “Other People” Metaphors
Make Your Prospect More Comfortable Using the Power of Familiarity
How to Turn Your Sales Conversation into Something Your Prospects Can Relate to
The Secrets of Selling Against The Competition
Section 6 Quiz

Putting Everything Together

6 Tips for Getting the Best Results from This Course
Conclusion and Next Steps

Bonus Section

BONUS: Listen to All the Stories and Metaphors Used in This Talk
BONUS: “I’m anxious asking for higher fees”
BONUS: How to Fast-Track Your Sales Prospecting Efforts
BONUS: How to Have Rock Solid Confidence While Selling
BONUS: How to Instantly Improve Rapport with This Simple Hack
BONUS: How to Deal with Rejection in Sales
BONUS: A Surprise Gift, Free Classes and "The Academy of Self-Mastery"

Screenshots

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Our review

--- GroupLayout of the Course Review --------------------------------- **Overall Rating:** 4.65 out of 5 **Recent Reviews Summary:** **Pros of the Course:** - **Engaging Content:** The course is rich in content, providing a comprehensive understanding of the topics discussed, as highlighted by several reviews. - **Real-World Applications:** Reviewers appreciated the practical examples given, which helped them to relate the course material to their personal and professional experiences. - **Effective Communication Skills:** Ken's ability to clearly articulate concepts and lay out the course material in an understandable manner was often commended. - **Value for Investment:** Participants felt that they received more than they expected, with many finding the information to be very helpful and worth their investment of time and resources. - **Educational Quality:** The course content is valuable not only for professionals but also for beginners who found it easy to understand. - **Relatable Examples:** The use of relevant examples in lectures was effective in illustrating the application of sales stories, as noted by several learners. - **Personal Development:** Learners reported that the course has already positively impacted their sales approach and are eager to apply the concepts learned. **Cons of the Course:** - **No Cons Mentioned:** Based on the recent reviews provided, there were no explicit cons mentioned about the course structure, content delivery, or the instructor's approach. **Reviewer Testimonials:** 1. **"Story Impact Recognition**: "I never paid attention as to how stories really influenced purchases, and other factors of decision making in life. Ken was right, I do remember more stories that led me to purchase items in the past. Can't wait to flip this to my advantage." 2. **"Comprehensive Learning Experience**: "This course has lots of content. I have learned many new features. The instructor speaks deeply about the topics. It has both educational and professional aspects." 3. **"Exceeded Expectations**: "I received more than I expected from this course, and I think the information will be very helpful! I always enjoy watching his lectures!" 4. **"Ease of Understanding**: "Valuable content and concepts delivered in a format easy to understand - even for beginners. Thanks!!" 5. **"Rich Examples and Recommendation**: "The course is very rich in examples, I got a lot of insights and recommend, it’s worth the investment. Thanks Ken!" 6. **"Enjoyable and Relevant Lectures**: "Yes, the examples were good and I could relate the topics to my current experience. Thanks Ken. Cheers!!" 7. **"Clear Illustration of Concepts**: "Ken lays out this course very clearly and uses great, relevant examples to illustrate how stories can be used effectively. Sales stories are another tool in a sales person's arsenal to help them sell effectively." 8. **"Immediate Application Potential**: "Been looking for a course like this for quite some time! Truly excited to know more in the upcoming videos." 9. **"Transformation of Sales Performance**: "Unbelievable awesome stuff in yet another one of Ken's courses! Looking forward to putting this to use right away as Ken's courses have taken my sales numbers from low average to top performer status! Thanks Ken!" In conclusion, the course on using stories in sales, taught by Ken, has consistently received positive feedback from learners. The course stands out for its comprehensive content, practical examples, and clear communication of concepts, which are said to be beneficial both educationally and professionally. The high satisfaction rate among recent reviewers underscores the course's effectiveness and value for the audience it is designed for.

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1693732
udemy ID
5/14/2018
course created date
7/1/2019
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