Sales Scripts for Appointment Setting B2B Quick-Start

Craft Cold Calling Phone Scripts for Business to Business Selling & Lead Generation. A Primer for Appointment Setters.

4.35 (209 reviews)
Udemy
platform
English
language
Sales
category
instructor
Sales Scripts for Appointment Setting B2B Quick-Start
1,027
students
3 hours
content
May 2016
last update
$44.99
regular price

What you will learn

Craft a B2B Sales Prospecting Script that Sells a Meeting

Understand the structure of a sales script that has a chance of scoring a meeting with a probable buyers

Choose the words within each component part of their sales script that will have the most impact on buyers

Why take this course?

This course will enable B2B salespeople to craft better sales scripts to schedule more sales appointments with top level decision-makers at their most desired future accounts and with their competitors top clients. Practical step by step instruction by someone that actually did it.

Starting at the beginning of the sales script creation process this course is a step by step guide to crafting phone scripts that get you more meetings, phone appointments, webinar presentations and demos with qualified prospects. Based upon the book by Scott Channell entitled "7 Steps to Sales Scripts For B2B Appointment Setting: Creating Cold Calling Phone Scripts."

Reviews of the book this course is based upon

"Lots of great ideas that stray away from the traditional training you often get about this matter. I found his ideas on voicemails very insightful. Lots of great take aways..."

"Scott refers to his book as a primer, however, his book goes beyond this by offering time-tested script strategies that work today. He tells us that, and I quote, "There is one truth. Cold calling stinks. I teach the stuff yet don't love it". Scott teaches you how to make cold calling a little easier to digest.
This may sound obvious - would you rather pick up the phone with confidence or pick it up with your voice cracking and your hand trembling - the answer is simple, buy his book, you won't be disappointed. You'll will also enjoy his light humor sprinkled throughout the book."

"Studied his thoughts and examples of brilliantly written scripts and a system to continually take action. In the week since studying and acting on these ideas, I've been able to get great traction in two F500 firms and one Global 500 firm. I've not gotten these results prior to following Scott's ideas. Just buy and then act on this book!"

"Only book that offered different techniques on cold calling that I will certainly apply. This book reminds you the very short time you have after you hear Hello. How to say the right words and use your words wisely to capture the appointment! Very highly recommend."

"Good scripting ideas that showcased some of the things I've been doing wrong over the years. I think my staff will benefit and my appointments should increase."

"Scott Channell knocked it out of the park with this book. All the scripts you would ever need are included. And he has masterful ways to handle questions and objections to getting a sales appointment."

"If you are setting appointments on the phone so that you can make sales presentations, this is the best book I've read, for that specific purpose.

It's obvious that the author really made a couple of thousand appointments on his own. And the techniques are well tested, and they work. I'm already an expert, and I picked up several tips out of the book."
"Scott doesn't give you the magic bullet phone script. Instead, he gives you a step by step process to create a winning script that fits you! It doesn't matter what industry you're in because he's proved this system works across all industries. It doesn't matter if you are cold calling or calling warm leads, his system works for that too.
This book is great for anyone who makes calls for a living or develops scripts for those that do. I happen to be the latter and will be replacing our phone script system at our 150 year old, Fortune 250 company, with a system developed based on this book for our 3600+ sales force."

"Using this book, I was able to

-sell myself on the phone and find a good sales job
-beat every salespeople's performance during my probation period
-secure my position as a new hire and gained the respect of my peers

I am currently on my way to beating the company sales national record.
Thanks to Scott, I am on the right track to becoming a successful phone sales professional."

"If you can't read these scripts, adapt them to your product, and produce appointments, you should hang up the phone and find a different method for prospecting. Scott gives you word-tracks for every situation- lead generation, finding the decision maker, dealing with gatekeepers, getting the appointment and handling objections- its all here. He breaks a script down to its six basic parts, and explains the importance of each one. It also tells you what words and phrases to avoid, and why.
I don't prospect by phone much- maybe 20% of the time. But you can bet that when I do, I study these pages first."

"What I loved about this book is that the author cuts the crap and gets to the point. It respects your time. It is a lean book that guides you step by step from picking up the phone to getting a "yes, I'm interested in a demonstration"."

"As a regional sales manager I have applied Scott's approach and can tell you from direct experience that it works. This book is a practical "how to" manual for professionals looking for a holistic and proven system to set meetings, in the right companies, with the right contacts. Professionals who use the phone to prospect typically get a few things right. Scott brings all those and more together and then guides the reader step by step on how to build a duplicable process.

Warning: Procrastinators need not apply. Also, readers should check their egos at the door. The author does not sugar coat the fact that gimmicky conventional methods don't work. My team and I learned through application of this work that the author is sharing from direct experience where there are land mines. Bottom line- this book is worth far more than the price for admission."


Screenshots

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Reviews

Tammy
February 26, 2018
As long as I receive just one piece of new information from either a course like this or a book, I consider it worth the investment. There were several ideas that I found helpful and interesting and I look forward to implementing them.
Aniket
February 23, 2018
Course was on Average if you have an experienced in cold call and you have done calling so i think that one must select next level.
Kevin
February 8, 2018
I received advice from the instructor that I needed to hear. I spent many hours wasting my time on leads that were never going to make a buying decision. I have learned how to use my time more wisely and understand each step (touch) has its own objective. The points are counter-intuitive but make perfect sense when he explains it. Very in depth and would recommend to anyone.
Gilian
November 26, 2017
Wonderful. This course is great if you're like me: I work in marketing but have very limited direct sales experience. This course has now armed me with actionable, practical techniques to use right out of the gate. Also, the structure, pacing and delivery of this course is right on: Scott does not beat around the bush and is good at cutting to the chase of his methodology. Thanks for putting this together!
Dan
October 3, 2017
Pretty straight forward, I understand the underlying strategy. It's opened my eyes to what purpose of a call really is.
Darryl
September 12, 2017
Scott Channell knows his stuff! He's the best in the world at his craft! Great Philosophy on appointment setting, easy to understand and very well put together!
Alex
August 6, 2017
Some good solid points that will help anyone who uses the telephone for cold calling. The gem? Accept that 98% of who you call are going to say No. Well presented.
Dimitar
April 15, 2017
There are no actual script exemples...only theory...he is talking about to not waste the time of your prospects but he really wasted mine...
Taylor
April 11, 2017
Excellent course. Been calling for almost a year and really wish I had found this sooner. Definitely going to rewrite my script. Also, might use Prezi to organize it.
Jean-Marc
April 1, 2017
Thank you so much, your training is excellent. No need for me to be creative, I just have now to apply you method to the letter in order to be successful in meeting setting with B2B Executives. It was a great help. Best Regards Jean-Marc
Kevin
February 18, 2017
Clear "what works, no nonsense" style of presentation. By the time you get through this course even a beginner like myself should be able to trim the fat from his sales script and up his game.
Angie
January 28, 2017
Very good course. Short and to the point. Repeats a couple key ideas to drive them home. I am new at this so this was wonderful for someone starting out in Sales. Thank you!
Caleb
January 18, 2017
Very awesome direct to the point information! I have a lot of b2c appointments to set and this course even helps with setting the right appts with clients. Awesome course!
Silvana
November 6, 2016
Great course, concise, direct and full of valuable information. Everything I wanted. Thank- you so much!!
Jeff
July 30, 2016
Good info! Though this was good for knowing how to set appointments, it will help in other aspects of sales as well.

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794342
udemy ID
3/16/2016
course created date
11/19/2023
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