SaaS Marketing, Metrics for Managers and Founders

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

4.63 (112 reviews)
Udemy
platform
English
language
Product Marketing
category
instructor
34,096
students
7.5 hours
content
Sep 2021
last update
$19.99
regular price

What you will learn

What is saas

Difference between IAAS PAAS SAAS

SAAS business model

SAAS Marketing Metrics

SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension

SAAS Pricing Models, Strategies, and Examples

Freemium SAAS Strategy and Companies

Pay as You go SAAS business Model - Amazon AWS and Microsoft Azure

SAAS Affiliate Business Model and Programs

SAAS Tiered pricing? | Benefits and Best Practices

Startup SAAS Lead Generation

Top SAAS Startups

how to build a Software as a Service app

SAAS in Cloud Computing with example

Benefits of Saas (Software as a Service)

Types of SAAS Product and Companies

Calculate Customer Lifetime Value in SaaS

SaaS project management software

Customer Acquisition Cost in Software as a Service

Gross Margin and Contribution Margin in Software as a Service

Monthly reoccurring revenue in Software as a Service

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model - Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing - Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Types of bookings

  5. ACV TCV and Contract length

  6. Renewal bookings and churn example

  7. Customer Acquisition Cost (CAC)

  8. Monthly reoccurring revenue

  9. Retention Rate and Cohorts in SaaS

  10. SaaS Churn

  11. Customer Lifetime Value in SaaS

  12. Unit Economics in SaaS

  13. Net dollar Retention in SaaS

  14. Rule of 40 in SaaS

  15. SAAS Magic number

  16. Calculation SAAS valuation

  17. Gross Margin and Contribution Margin

  18. Market Size TAM, SAM, and SOM

Module 5 Shopify SaaS Case Study

  1. Shopify vs Amazon Business model

  2. Shopify Drop-shipping business model

  3. Shopify Flywheel and Growth loop

  4. Shopify Revenue channels

  5. Why it's hard to replace Shopify

  6. Shopify Vs Magento Vs Woo-commerce

  7. Shopify Growth Wheel

  8. FAANG T-Algorithm Framework

  9. T-algorithm framework for Shopify

Screenshots

SaaS Marketing, Metrics for Managers and Founders - Screenshot_01SaaS Marketing, Metrics for Managers and Founders - Screenshot_02SaaS Marketing, Metrics for Managers and Founders - Screenshot_03SaaS Marketing, Metrics for Managers and Founders - Screenshot_04

Content

SAAS Basics

What is SaaS (Software as a Service) ?
History of SaaS
Why SaaS Future is exciting
What are the Benefits of SaaS?
Difference between IaaS PaaS SaaS
SaaS Use Case for E-commerce
Building Headless e-commerce with SaaS
Various Categories of Startup
Types of SaaS Products and Companies
Why SaaS is so Exciting for Investors

SAAS Business model Introduction

SaaS Essentials
Software as a Service (SaaS) Business Model Introduction
SaaS Business model innovation
Customer Segmentation in SaaS
Targeting Enterprises as a SaaS Start-up

SAAS Business Model

Types of SaaS business model
SaaS Subscription Model Example
SaaS Pricing Models, Strategies, and Examples
Pay as You go business Model-Cloud computing SAAS Amazon AWS
What is Tiered pricing? | Benefits and Best Practices
Pay Per User Pricing - Click up and Jira
Freemium SaaS Strategy and Companies
SaaS Affiliate Business Model and Programs

SAAS Marketing and Growth Metrics

SaaS Growth Introduction
Unique visitors and Signups for SaaS
B2B SaaS Leads
Customer Acquisition Cost (CAC)
Monthly reoccurring revenue
Retention Rate and Cohorts in SaaS
SaaS Churn
Customer Lifetime Value in SaaS
Unit Economics in SaaS
Net dollar Retention in SaaS

Shopify SaaS Case Study

Shopify vs Amazon Business model
Shopify Drop-shipping business model
Shopify Flywheel and Growth loop
Shopify Revenue channels
Why it's hard to replace shopify
Shopify Vs Magento Vs Woo-commerce
Shopify Growth Wheel
FAANG T-Algorithm Framework
T-algorithm framework for Shopify

Reviews

Shyam
December 17, 2021
An amazing course for beginners looking to learn about SaaS metrics and its marketing strategies. The lectures are taught by an equally passionate instructor. The assignments in the lecture help to self-evaluate the concepts learnt. ------------------------------------------------------ Scope for Improvement: More Assignments in the form of multiple choice questions will further help the learners to assess and strengthen the concepts learnt.
Rahul
December 4, 2021
For someone with little to no business experience, this course is a great intro to a field that is currently thriving. So far, it has been easy for someone like myself (no business knowledge) to follow the instructor. The only suggestion I have is to fix the editing. A lot of times, when the instructor is explaining something, he gets cut, and in the next frame, he's teaching another concept. Or the video ends (eg - the video for tiered pricing ends before the instructor explains the cons of the same). This breaks the flow and the viewer misses out on info. Also, Videos 13 and 14 are the same, please change this. But nevertheless, the course is informative and engaging.
Sandy
September 25, 2021
Thank you for your assignments and explanations of tje calculations. your resources will be valuable to revisit to really let the concepts take a hold.
Lindsay
September 22, 2021
I am taking this course with no basis in SaaS beyond a basic comprehension of what it is. In just two modules I already have a stronger grasp! Slides are professional, info is organized well. So far so good!
Bhaskar
August 31, 2021
The maths behind the metrics should be explained in a more elaborative way. It was too much of talking, and not much of in depth experience of the metrics.

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4200596
udemy ID
7/23/2021
course created date
7/29/2021
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