SaaS Masterclass: Sales, Marketing and Growth Metrics

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

4.35 (577 reviews)

Udemy

platform

English

language

Product Marketing

What you will learn

What is saas

Difference between IAAS PAAS SAAS

SAAS business model

SAAS Marketing Metrics

SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension

SAAS Pricing Models, Strategies, and Examples

Freemium SAAS Strategy and Companies

Pay as You go SAAS business Model - Amazon AWS and Microsoft Azure

SAAS Affiliate Business Model and Programs

SAAS Tiered pricing? | Benefits and Best Practices

Startup SAAS Lead Generation

Top SAAS Startups

how to build a Software as a Service app

SAAS in Cloud Computing with example

Benefits of Saas (Software as a Service)

Types of SAAS Product and Companies

Calculate Customer Lifetime Value in SaaS

SaaS project management software

Customer Acquisition Cost in Software as a Service

Gross Margin and Contribution Margin in Software as a Service

Monthly reoccurring revenue in Software as a Service

Why take this course?

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

What is SaaS (Software as a Service)?
History of SaaS
Why SaaS Future is exciting
What are the Benefits of SaaS?
Difference between IaaS PaaS SaaS
SaaS Use Case for E-commerce
Building Headless e-commerce with SaaS
Various Categories of Startup
Types of SaaS Products and Companies
Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

SAAS Essentials
Software as a Service Business Model Introduction
SAAS Business model innovation
Customer Segmentation in SAAS
Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

Types of SAAS business model
SAAS Subscription Model Example
SAAS Pricing Models, Strategies, and Examples
Pay as You go business Model - Amazon AWS and Microsoft Azure
What is Tiered Pricing? | Benefits and Best Practices
Pay Per User Pricing - Click up and Jira
Freemium SAAS Strategy and Companies
SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

SaaS Growth Introduction
Unique visitors and Signups for SaaS
B2B SaaS Leads
Types of bookings
ACV TCV and Contract length
Renewal bookings and churn example
Customer Acquisition Cost (CAC)
Monthly reoccurring revenue
Retention Rate and Cohorts in SaaS
SaaS Churn
Customer Lifetime Value in SaaS
Unit Economics in SaaS
Net dollar Retention in SaaS
Rule of 40 in SaaS
SAAS Magic number
Calculation SAAS valuation
Gross Margin and Contribution Margin
Market Size TAM, SAM, and SOM

Screenshots

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Reviews

Pravin

September 14, 2023

I enjoyed in the beginning and especially sections 3 and 4, but i think they lack proper editing. Some videos are not aligned/structured as per the content/topics. Overall Navdeep covered a lot of important topics. Thank you for putting this out.

Sarah

August 23, 2023

It's got a good explanation of the foundations so far. Would be nice for more animation, sound effects, less talking. But otherwise it works ok for a basic course.

Moon

August 11, 2023

Hi Sir, Such a insightful course !! I would recommend all of them who are into SaaS or any Sales domain must have a look in this course . Thankyou so much sir for taking time out and building as a wonderful course .

Daniel

May 23, 2023

It shows a lot but i am not achieving any knowledge retention, There are so many acronyms used by video 22 I am just confused and have to pause to look up what the acronyms mean. it is detailed enough i guess.

Jacinta

May 4, 2023

I have a given rating of 4 simply because of how the instructor puts across this course. Being a beginner I can say I have found it easy to learn and actualise the content. However the instructor needs to improve on video editing to assure of smooth information flow and consistency.

Addison

April 13, 2023

Enjoyed this course, however wished there was more examples on the sales funnel and performing analysis along each phase.

Namal

April 1, 2023

I still completed 70% of this course. So far this is a great course and the instructor is explaining the theories to the point without much hassle with practical examples. So it's saving me a lot of time of me. The only reason why I took a 0.5 rating is the poor editing of the videos. Sometimes it was a bit annoying for the flow of the content. Other than that everything was perfect.

Claudia

February 22, 2023

Really great info for someone with little to no SaaS experience/knowledge. I took a half a star only because, like some of the other reviews have mentioned, there are quite a few editing errors. Overall, I do highly recommend this course.

Ajay

February 2, 2023

very very insightful ..anybody in strategy business development, should go though this. I take many new learning from this course and would implement them as and when necessary. Thanks for putting all this together.

Ninny

January 20, 2023

Got a lot of new information from an expert. It was valuable and worthy to spend my precious time for reasonable rate. I am benefitted and Thankyou Navdeep!

Afique

December 5, 2022

The course was straight to the point. Recommended to anyone who want's to get started with SAAS metrics.

Banibrata

October 1, 2022

The course was informative, covered all basics, explained well. I liked the practical aspect - rather than too much theory. Suggest to include a case study - holistic at the end of the course

Akash

September 18, 2022

The course is good, but I would request the author to use examples for Indian companies, i.e. the SAAS companies functional in India The author gives all examples of US SAAS companies and we are unable to relate ( to a certain extent )

Veronica

August 16, 2022

I want to get into selling software or technology. Therefore, I decided to take this course to understand how SAAS works. So far so good. :-)

Shwetha

August 3, 2022

It has been amazing so far. Thanks for the so much valuable insights. Also, I appreciate the efforts you have made for the downloadable ppt & pdf files. :)

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