Referral Marketing: Lead Generation Through Word-of-Mouth

Learn how to grow your business at an accelerated rate with the cost-effective strategy of referral-based marketing.

4.06 (9 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
888
students
31 mins
content
Oct 2018
last update
$27.99
regular price

What you will learn

Understand why referral marketing is such a powerful method

Utilise a 7-Step referral marketing system to keep a steady stream of new clients pouring in

Identify potential referral sources and how they will be rewarded for referrals

Craft 3 different types of requests for referrals

Implement a follow-up strategy to maintain good relationships with referral sources

Have an action plan for building and maintaining your referral marketing system

Description

Are you struggling to grow your new business?

Are you making the most of your good reputation?

Are you worried about where you'll find new customers in the future?

 

Whether you're just starting out or your company is already going full speed ahead, the easiest (and cheapest) way to get more customers is:


★Word of Mouth★


That means getting other people to recommend you, your product or your service to potential customers. These are what we call “Referrals”, and the strategy for getting them is called “Referral Marketing”.

Of course, having a great product and customer service is the first step to getting the positive recommendations you deserve.

 

The next step is actually building a system for getting referrals on a steady basis from two main sources:

Referrals from customers, and

Referrals from colleagues and influencers

 

After all, research shows that up to 45% of most service businesses are chosen by customers based on the recommendations of others., and most people ask their friends first for product and service recommendations.

 Why ask your customers for referrals?

 …because they are your BEST salespeople

 Why ask colleagues and ‘influencers’ for referrals?

 …because they can be a source of new customers forever!

 

You need to be asking for referrals from both types of people, but there's a lot more to getting people to give you referrals than just asking. They won't magically happen just because you're providing a great product or stellar customer service.

And just asking "do you know someone?" can do more harm than good. Unfortunately, many business owners don’t even make it that far. Why? They're afraid to ask.

 

That’s why we created our new course. It will give you a clear, step-by-step approach to getting referrals and building a  Referral Marketing Machine.

I'm going to teach you the exact system that the most successful businesses use to get referrals from both customers and others.

You’ll gain a complete understanding of the referrals process, a workbook for completing activities, sample referral letter templates, tips for getting referrals, and a LOT more.

Referral marketing involves more than general business networking or adding on an affiliate system to your website. But, building your business through referrals is the best investment of time you can consider when mapping out your marketing strategy. Prospects who are recommended to you typically have higher conversions, higher value, and longer lifetime loyalty than any other.

 

Wouldn’t you like to have those types of customers in your business?

 

Sign up now and start building your business the fastest & most cost-effective way you can!

 

 

Content

Introduction & Course Overview

Introduction
Referral Marketing Stats

The 7-Step Formula for Referral Marketing Success

Step 1⇒ Define Your Ideal Prospect
Activity 1⇒ Complete Target Client Worksheet
Step 2 ⇒ Identify Potential Referral Sources
Activity 2 ⇒ Potential Sources for Referrals
Step 3 ⇒ Develop Your Motivating Offer
Activity 3 ⇒ Brainstorm Your Motivating Offer
Step 4 ⇒ Craft Your Referral Request
Activity 4 ⇒ Create Your Referral Request
Step 5 ⇒ Outline Desired Recommendation Message
Activity 5 ⇒ Your Desired Recommendation Message
Step 6 ⇒ Design a Strategy for Converting Referrals
Activity 6 ⇒ Referral Conversion Strategy
Step 7 ⇒ Design a Follow-Up Strategy for Referral Sources
Activity 7 ⇒ Maintaining Referral Relationships

Conclusion & Next Steps

When Should You Ask For Referrals?
Activity 8 ⇒ Timing The Referral Request Right
Putting It All Together To Complete Your Referral Marketing Plan

Bonus Section

Congratulations!

Screenshots

Referral Marketing: Lead Generation Through Word-of-Mouth - Screenshot_01Referral Marketing: Lead Generation Through Word-of-Mouth - Screenshot_02Referral Marketing: Lead Generation Through Word-of-Mouth - Screenshot_03Referral Marketing: Lead Generation Through Word-of-Mouth - Screenshot_04

Charts

Price

Referral Marketing: Lead Generation Through Word-of-Mouth - Price chart

Rating

Referral Marketing: Lead Generation Through Word-of-Mouth - Ratings chart

Enrollment distribution

Referral Marketing: Lead Generation Through Word-of-Mouth - Distribution chart
1865958
udemy ID
8/19/2018
course created date
8/13/2019
course indexed date
Bot
course submited by