PropTech Startup Case Studies with Sramana Mitra

The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

Real Estate Technology or Property Technology has come to be known as PropTech within the broader Information Technology space. In the beginning of the Internet, online real estate listings started gaining ground. Various kinds of technology nuances like Vertical Search and Virtual Reality have been added to the mix. Buying, Selling, Renting, Property Management, Renovation, and various other sub-segments of the PropTech market have generated startup opportunities. Whole new sectors of investors have emerged with specialized knowledge of the Real Estate market.

In this course, we deep dive into PropTech with specialized case studies. In these, you would encounter segmentation specific to markets such as luxury and student housing. You will also hear from entrepreneurs on how cutting edge technologies like Generative AI are making inroads into their specific verticals.

On the financing side, PropTech has certain dynamics that are worth paying attention to. They’re unique to Real Estate, and hence worth leveraging as you build your venture strategy. Needless to say, Investor-Entrepreneur fit is key to finding investors who understand and appreciate these nuances.

The market still has an enormous amount of white space on a global scale. As you immerse in these discussions, we believe your own ideation engine would fire up.