Title
Professional Diploma in Customer Relationship Management CRM
Professional Diploma in Customer Relationship Management CRM by MTF Institute

What you will learn
Business Principles of Customer Relationship Management
Multichannel Sales, Service, Marketing and Business Management
Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
Sales Management
Service and claims Management
Cross-sale and up-sale
Digital Channels building
Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
Why take this course?
π Professional Diploma in Customer Relationship Management (CRM) by MTF Institute π
Welcome to an enlightening journey into the world of Customer Relationship Management with our Professional Diploma in CRM by the esteemed MTF Institute of Management, Technology and Finance. At MTF, we're dedicated to delivering top-tier hybrid education, blending the best of on-campus and online learning across key domains: Business & Administration, Science & Technology, Banking & Finance. π
MTF Institute boasts a robust R&D center that's at the forefront of innovation in areas like Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, and the Internet of Things (IoT). π§
As an official partner of industry giants like IBM, Intel, and Microsoft, and a proud member of the Portuguese Chamber of Commerce and Industry, MTF has a footprint in 208 countries and has earned the trust of over 380,000 students globally. π
What is CRM? π€ CRM encompasses the strategies, technologies, and practices that businesses leverage to manage customer interactions and data throughout the customer lifecycle. The goal? To enhance customer service, foster relationships, and drive sales growth. With CRM, companies can personalize their engagement, predict customer needs, and deliver superior service, all of which contribute to increased satisfaction and loyalty. π£οΈ
Why Master CRM? π€
- Customer Satisfaction: Understanding your customers leads to better service and stronger loyalty.
- Sales and Marketing: Manage leads efficiently, market effectively, and identify opportunities for growth.
- Data-Driven Decision Making: Leverage customer insights for informed decisions on product development and business strategies.
- Communication and Collaboration: Facilitate seamless interactions among teams for a unified customer experience.
- Competitive Advantage: Deliver exceptional experiences to stand out in the marketplace.
Career Prospects with CRM Mastery π
- Specialization: Become an expert in CRM systems and strategies, opening doors across various industries.
- Career Advancement: Demonstrate your value with skills that drive business growth and can lead to leadership roles.
- Flexibility: Apply your CRM expertise across diverse sectors, from retail to tech.
- Entrepreneurship: Offer valuable CRM consultancy services and carve out a niche as a CRM specialist.
By enrolling in the Professional Diploma in Customer Relationship Management (CRM) by MTF Institute, you're not just learningβyou're preparing to lead the way businesses understand and engage their customers. π―
Key Takeaways:
- Educational Excellence: Learn from a globally recognized institute with a rich R&D heritage.
- Industry-Relevant Skills: Gain expertise in CRM that's both current and future-focused.
- Career Opportunities: Open doors to roles that demand deep insights into customer relationship strategies.
- Global Impact: Join a network of over 380,000 students across 208 countries.
Embark on your CRM journey with MTF Institute today and transform the way businesses connect with their customers! ππΌβ¨
Screenshots




Our review
Course Review Synthesis
Overall Rating: 4.10
Pros:
- Comprehensive Content: The course provides a well-rounded and informative overview of Customer Relationship Management (CRM) across sales, service, and marketing, with a focus on technology development.
- Relevance: It aligns well with the studies and professional aspirations of learners, promising positive changes in their respective fields.
- Expertise Coverage: The course covers advanced concepts that can be highly beneficial to those already familiar with CRM principles.
- Practical Application: Learners believe that the lectures will help them implement practical changes in their current roles or studies.
- Diverse Perspectives: The course content is designed to cater to a wide range of learners, potentially offering different angles on CRM practices.
Cons:
- Language and Accent Issues: A significant drawback mentioned by several reviewers is the tutor's difficulty with spoken English, which can make the course difficult to understand for some students, especially non-native speakers.
- Technicality for Beginners: The content may be too technical for beginners, as noted by one reviewer. Introducing a specific CRM platform like Salesforce early on could provide a more tangible understanding of the concepts.
- Accessibility Concerns: The absence of subtitles or captions has been a point of frustration for learners who have difficulty comprehending the tutor's accent.
- Consistency in Quality: There appears to be a discrepancy in course quality compared to other courses offered by Udemy, with one reviewer describing their previous experiences as "awesome" and subsequent ones as "terrible."
- Mixed Comprehension: A couple of learners found the course difficult to comprehend due to the tutor's accent, but overall, they had no regrets in taking it.
General Feedback: The course is generally well-received for its depth and alignment with professional needs. However, the tutor's spoken English proficiency and the lack of accessible materials such as subtitles are significant issues that detract from the learning experience. To enhance the course, incorporating practical examples with a specific CRM platform like Salesforce could improve understanding for beginners. Additionally, ensuring the tutorial content is clear and accessible to all learners is crucial for maintaining a high level of student satisfaction.
Recommendation: It is recommended that the course developers consider these feedback points to improve future iterations of the course. Enhancing language clarity, providing subtitles or captions, and potentially simplifying more complex topics could significantly increase the course's effectiveness and accessibility for a broader audience.
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