Product Management 101

Learn to become a more strategic product manager - and have a greater impact on your company and your products

4.58 (19371 reviews)
Udemy
platform
English
language
Management
category
instructor
Product Management 101
90,451
students
5 hours
content
Feb 2024
last update
$99.99
regular price

What you will learn

Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management

Take strong steps toward becoming a more strategic (and impactful) product manager

Sample the breadth of product management including software, hardware, services, and analytics

Learn to be leaner, faster, and more experimental

Why take this course?

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.  

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading productsWe'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.  

This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.


Screenshots

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Our review

🏅 **Course Overview:** The course has received a high overall rating of 4.59 from recent reviews, with most participants finding it insightful, engaging, and valuable for understanding the role of a product manager. It is particularly recommended by those in sales, delivery, and quality, who appreciate the advice on working effectively with product teams. **Pros:** - **Comprehensive Content:** The course offers a well-rounded view of the complex role of a product manager, including real-world examples and practical advice. - **Real-World Relevance:** Reviews highlight the use of real products to explain concepts, which helps in understanding theoretical aspects in a tangible way. - **Structured Learning:** The course is broken down into manageable segments with short videos and quizzes at each module, facilitating an easy-to-follow learning experience. - **Engagement:** The majority of the reviews praise the instructor's engagement and the course's interactive nature, particularly as it progresses. - **Expertise:** Todd Birzer is recognized for his objective insights and comprehensive coverage of the product manager role and its strategies and tools. - **Career Foundation:** It serves as a solid foundation for those new to the field or looking to transition into a product management role, helping them understand the terminology and practices involved. - **Strategic Learning:** The course is credited with enhancing strategic thinking, making participants more impactful and innovative in their work. **Cons:** - **Basic Content for Experienced Professionals:** Some reviews suggest that the content may be too basic for those who already have experience in product management or related fields. - **Engagement Levels:** A few reviews mention an initial slow start with perceived lack of enthusiasm from the instructor, which improved as the course progressed. - **Implementation Concerns:** There are mixed feelings about how much of the learning can be applied to real-world scenarios, suggesting a gap between theory and practice for some participants. - **Pacing and Complexity:** The complexity of the role is noted as overwhelming, and some suggest that a more detailed focus on breaking down the week or managing time would be beneficial for beginners. - **Variability in Course Engagement:** There are contrasting views on the course's engagement and the level of new insights provided. **General Feedback:** - The course is appreciated for its ability to introduce important terms and concepts in a clear and accessible manner, with a strong emphasis on practical application. - The interactive elements such as exercises and quizzes are highly regarded for reinforcing learning and understanding. - For those transitioning into or exploring the field of product management, this course is seen as a valuable resource to gain foundational knowledge and understand the product manager lingo. In conclusion, the course stands out as a solid starting point for newcomers to product management and offers a refresher for experienced professionals with its practical examples and exercises. However, it may not provide enough depth for seasoned PMs or those looking for more advanced strategies and real-world implementation guidance.

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129118
udemy ID
12/4/2013
course created date
11/16/2019
course indexed date
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